This is the presentation I made at startup lessons learned in May 2011

1. BFF
Design+Startups

2. BLOG IT!
Janice Fraser
www.luxr.co
@clevergirl
@luxrco
#LeanUX
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

3. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

4. Design > UI
USERS
1. BLAH
WHY
NEEDS 2. BLAH
3. BLAH
WHAT
HOW
(INSERT BUSINESS THINKING HERE)
BOB CAN...
USES
FEATURES
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
THIS WEEK
USER STORIES
THEMED RELEASES
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

5. UX Cycles
THINK
GENERATIVE RESEARCH
IDEATION
MENTAL MODELS Reduce
BEHAVIOR MODELS time, n cycle
ot build
TEST RESULTS time
COMPETITIVE ANALYSIS
MAKE
PROTOTYPES
WIREFRAMES
VALUE PROP
LANDING PAGE
HYPOTHESES
COMPS
DEPLOYED CODE
CHECK
A/B TESTING
SITE ANALYTICS
USABILITY TESTING
FUNNEL
SIGN-UPS
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

6. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

7. OMG! custdev=ux!
People, their goals & needs
Sketches & prototypes
“New user” experiences
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

8. Classic UX = Lean Startup?
✓ Talk to your customers.
✓ Make something they want.
✓ Be willing to pivot.
✓ Prove your ideas and your interfaces.
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

9. Lean User Experience is a cross-
functional, principle-driven process
characterized by rituals that predispose
teams to predictable, high-quality, high-
velocity user experience outcomes.
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

10. Principles of Lean UX
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

11. Recognize hypotheses & validate them
FLOW: think/make/check
Research with users is the best source of
information.
Goal-Driven and Outcome-Focused
Generate many options and decide quickly
which to pursue.
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

12. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

13. 5%
(not the real number)
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

14. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

15. DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

16. (Proportions are accurate, but metrics on this page are not real values.)
5% 4% 9.75%
30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
Say each conversion is worth $2
That works out to $26,000 revenue by not waiting.
That’s more than most startups pay for design services, total, prior to launch.
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

17. The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Nobody
Like this... clicked.
)
)
Make a design Discover that it
decision 3 MONTHS wasn’t right
3 HOURS
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

18. Less risk (and more)
The old
way
)
The new
way
)
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

19. How do you do good user experience work
in a lean environment?
PROVE IMPROVE
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

20. How do you do good user experience work
in a lean environment?
TEST INVEST
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

21. In Practice: Write the test first
We believe that people like ______________ have a
(customer type)
need for (or problems doing) ________________.
(need/action/behavior)
We will know we have succeeded when
____________________, or ___________________, which
(quantitative/measurable outcome) (qualitative/observable outcome)
will contribute to ________________.
(KPI)
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

22. Focus on solving the right problem. JOSH
Repeatable and routinized. JEFF
Externalize! ZACH
Design + product management + TIM
development = 1 product team.
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO

23. Now on to our panel...
DESIGN+STARTUPS BFF, PREPARED FOR STARTUPS LESSONS LEARNED MAY 2011 JANICE@LUXR.CO