Few things are more important for development than proper nutrition. Here are ways to help moms breastfeed their children in order to raise healthier generation.

1. Raising a Healthier Generation:
helping moms
breastfeed their children
Priority mapping my Expert Focus Area
Cristina Leos (cristina.leos1@gmail.com) Stanford University

2. Expert Focus Area (goal)
Getting first-time Latina moms in
El Paso, Texas to breastfeed their child
for 6 months

3. Priority Mapping Strategies
HIGHLY EFFECTIVE AT GETTING
MOMS TO BREASTFEED
NO, WE YES, WE CAN
CAN’T GET GET MOMS
MOMS TO TO DO THIS
DO THIS
INEFFECTIVE AT GETTING MOMS
TO BREASTFEED

4. Priority Mapping Strategies
HIGHLY EFFECTIVE AT GETTING
Buy breast
MOMS TO BREASTFEED pump
Hire a
wetnurse Buy bras
designed for
Be a stay at breastfeeding
home mom
Consult a Pump extra Join online Put breast
community Ask milk on forum for ?s
Spend 20 pump/bottles
health healthcare weekends near crib
worker min/night provider for to freeze Watch
pumping
Spend 20 help Use mobile
Attend a min/nightmilk app to learn video on
NO, WE CAN’T GET class on sterilizing and track technique
MOMS TO DO THIS Read
benefits to pump YES, WE CAN GET
weekly
baby MOMS TO DO THIS
newsletter
on benefits
Put saved $
towards Buy pain-
special treat relieving
Attend a each month
lamaz class cream for
nipples
Join
support Ask family
group to feed Tell family&
baby while friends
INEFFECTIVE AT GETTING @work
MOMS TO BREASTFEED

5. Insights
1. The best solutions involve building capacity (e.g. getting
information, building skills, and obtaining the proper tools)
2. Effective solutions that are more difficult to implement
involve access to personalized advisors and generally
take require more time to complete (e.g. scheduling in
time each night to prepare breast milk for later, consulting a
community health worker)
3. Broader, structural changes can be even more effective
at encouraging first-time moms to breastfeed (e.g.
making public spaces more breast-feeding friendly, all workplaces
providing breaks to breastfeed)

6. Getting mothers to breastfeed is fundamental
to raising a healthier generation.
These are just some of the actionable steps
that any mother can take to promote
breastfeeding.
Have more ideas or just interested in
behavior and health?
Comment below or follow me on Twitter
(@consider_change)