It might seem an obvious part of starting a business but a surprising number of entrepreneurs don’t consider setting up a website when they’re starting out. We set out 5 reasons why having a website can benefit you.

1. 5 Benefits of having a
website for your business
It might seem an obvious part of starting a business but
a surprising number of entrepreneurs don’t consider
setting up a website when they’re starting out.
Reasons for this could include not
believing the company will grow
enough to warrant a website, only
aiming to attract local customers, or
relying too heavily on word-of-mouth.
Or, ultimately, just not understanding
the benefits of having a website.
But whatever business you’re in, it’s
worth having an online presence —
both to attract new customers and to
reassure existing customers of your
longevity and durability.
Here are 5 reasons
you should make sure that
your business has a website:
1. Build credibility
If a potential customer looks for your business online but
can’t find it, it could mean losing a sale. People are used to
having all of the world’s information at their fingertips, and if
you’re missing they might wonder why. A website is also a
great platform from which to publish helpful content, and link
to social media accounts— expanding your reach and
credibility further.
2. Showcase your products
and services all day everyday
The best thing about having a website is that people
can access your products and services 24/7.
Customers can buy your goods, or research your
offering, at any time convenient to them — without
having to wait until your physical shop is open.
3. Customers can easily
contact you
If someone wants to get in touch or has a query, having a
website will make this simple and easy for them — thus
providing a good customer experience. Make sure your
contact details are easy to find and you clearly state your
hours of business, and when your email and phones are
monitored.
4. Get more customers
through search engines
If someone has never heard of your business but is
looking for a product or service you offer, a quick
Google search could mean a brand new customer
that you would never have gained through analogue
methods. You could even gain a large international
customer base this way! Make sure your website is
clearly laid out, inviting, and easy-to-use to ensure
visitors stay once they have found you.
5. It's cheaper than renting a
physical shop
Starting a new business can be expensive. Save the
cost of physical premises by setting up a ‘shop
window’ online. Don’t skimp on costs here though. A
professional and experienced designer can make you
money in the long run by building an attractive and
user-friendly site. A bad or outdated website could be
worse than not having one at all.
Search
Your amazing website
If you’d like to learn more about how Clear Books can
help your business, contact us on:
onboarding@clearbooks.co.uk
www.clearbooks.co.uk
www.facebook.com/clearbooks
www.twitter.com/clearbooks