21. COLOR PSYCHOLOGY
⢠Color can have a strong
psychological impact
⢠Can attract or repulse an audience
⢠âColors are the mother tongue of
the subconsciousâ â Carl Jung
32. WORLD COLOR MEANINGS
⢠ASIA
⢠Red: represents luck and
celebration
⢠Worn by brides during wedding
ceremonies
⢠In China, red is also associated
with the Communist government
33. WORLD COLOR MEANINGS
⢠ASIA
⢠White: represents mourning and
is worn at funerals
⢠Associated with the masculine
yang energy
34. WORLD COLOR MEANINGS
⢠AFRICA
⢠Gold: represents immortality and
royalty
⢠Black: associated with maturity
and wisdom
36. WORLD COLOR MEANINGS
⢠THE MIDDLE EAST
⢠Blue: is symbolic of divinity
⢠Associated with water, a precious
resource in the desert
37. WORLD COLOR MEANINGS
⢠THE MIDDLE EAST
⢠Green: is the holiest color in
Islam
⢠Represents the concept of
heaven as a garden
⢠Associated with healing and
protection from sickness
38. WORLD COLOR MEANINGS
⢠THE MIDDLE EAST
⢠Purple: represents royalty
⢠It was the most expensive and
difficult fabric dye to make so
only royalty could afford it
39. WORLD COLOR MEANINGS
⢠CENTRAL AND SOUTH AMERICA
⢠Purple: the color of mourning in
Brazil
⢠Represents the balance of life
and death
40. WORLD COLOR MEANINGS
⢠CENTRAL AND SOUTH AMERICA
⢠Yellow: represents the sun and
wealth and also maize and death
⢠In Mexico, yellow is associated
with light in the afterlife and is
used in celebrations of Dia de los
Muertos
41. CONCLUSION
⢠There is science behind the art of
visual communication
⢠Understanding color psychology will
make you a better visual
communicator
⢠Color meanings are not arbitrary,
but they are contingent on cultural
context