Reading by young adults and children across different devices. Dubit research, infographic designed and made by Claudio Franco

1. HOWOFTEN
(days/month)
FORMATS/DEVICES
(usedtoreadbooks/stories)
ONLINE SURVEY
1,000 children aged 6 to 12, September 2012, UK
STUDY
INFO
BOOK
STUDIES
SERIES
Children’s
Reading
Platforms
and Genres
Infographic
For FREE full data tables, with cross-breaks for gender, age, and more, email research@dubitlimited.com
or call us on 0113 394 7920
MORE!GENRES&THEMES
(wantmore,thesame,orlessofeach)
94%
12%
9%
14%
10%
PC/laptop
3%
4%
Other
tablet
2%3%
Other
e-reader
13%
15%
Audio book
Reading the data:
94% read printed books; 13% use
both audio books and printed books;
2% use audio books but not printed
books; overall 15% use audio books.
10%
12%
1%
2%
2%
3%
1%
30 days in
a month
8.3
10.2
9.7
7.8
10.1
9.7
21.3
Reading the data:
On average, children
read printed books
21.3 days per month.
Genre
UP /
DOWN
Comedy or funny stories
Adventure / mystery stories
Cool kids
Witches, wizards and magic
Animal stories
Information books
Books about games (e.g. Moshi)
Activities and arts & crafts
42% 50% 43% 8%
34% 45% 44% 11%
24% 39% 46% 15%
21% 39% 44% 18%
13% 32% 49% 19%
12% 31% 50% 19%
-2% 29% 40% 31%
-4% 25% 46% 29%
History books
Classics
Science fiction
Monsters
Warriors
Real-life stories
Vampires
Fairies
Romance stories
-8% 22% 48% 30%
-8% 22% 49% 30%
-14% 20% 46% 34%
-16% 21% 42% 37%
-20% 23% 34% 43%
-23% 16% 45% 39%
-30% 16% 38% 46%
-33% 20% 27% 53%
-57% 9% 25% 66%
Reading the data: 50% of children want to read more funny books; 8% want less, and 43% want the
same amount; on balance, there is a 42% positive trend for children wanting to read more funny books.