3. RESTORAN MAKANAN LAUT BAGAN
(⽠瓜拉雪兰莪-港尾海鲜楼）
Apparently one of the most FAMOUS
restaurants in the area
Located near a beautiful Chinese TEMPLE,
next to an earthy river side with a killer sunset
The ambiance of the place is to bring people
together and to indulge in the essence of
seafood
The target audience is evident, locals, Chinese
specifically, but seafood enthusiast as well
astourists
To create a sense of authentic locality, in a
rural area, where it would be quite hard to do
so
4.
5. UNIQUE SEAFOOD RESTAURANT
The unique seafood branch has
expanded greatly and now franchised
and expanded throughout Malaysia
Each specific location has its own
interior decor and touch to it.
The restaurant branches are very large
to capacitate a large amount of
costumers.
Because of it’s location in the city, a
larger market would go to it other than
the typical Chinese consumer.
8. Franchising & expansion
Unique'Seafood'
Restaurant'
Bagan
Seafood
Restaurant
- Tight management
style
- More comfortable
environment
(private rooms
with ktv facilities)
- More choices of
seafood (than
more 100 type of
imported seafood)
- Loose
management
style
- Close to the
nature
environment
- Lesser choices of
seafood (the
business in
notwidely
expanded)
9. Competition
In economics, competition is the rivalry among sellers trying to achieve such goals as
increasing profits, market share, and sales volume by varying the elements of the marketing
mix: price, product, distribution, and promotion.
Understanding Your Core Market
Customer Service Innovation
Education
10. Strategy
A plan of action designed to achieve a long-term or overall aim.
customer rewards customer service
promotions
advertising
reasonable prices
11. What have we learned?
What does owning a business mean?
How important are the initial stages before opening a business?
What can we take away from this project?
