1. Using LinkedIn,
Facebook and
Twitter in Your Job
Search
AMA Career Workshop #1
Lynn Hazan, Lynn Hazan & Associates
James Heckman, American Marketing
Association
2. "It is not the strongest of
the species that survive,
not the most intelligent,
but the ones most
responsive to change."
Charles Darwin
3. Web 2.0 Shift in Content
Professional
• Professional pubs
• Newspapers
• Trade magazines
• Business pubs
• Reference books
• Professional
Associations
Citizen Generated
• Blogs
• RSS Feeds
• YouTube
• Google
• Wikis
• Online Communities
Vs.
4. What is Your Expertise in a
Changing World?
• Who are you?
• Strengths & core competencies
• Reinvent yourself, your skills
• How to get word out about yourself
5. Networking =
• Human
• Rapport and Relationship
• Person to person
• Lifelong
6.
7. Key to Networking
• Build lifelong
relationships
• Build within/outside
companies
• Join professional
associations,online
social networks
• Build horizontally &
vertically
8. Spheres of Influence -- Individual Contacts
Organizations
Places of Worship Universities
Professional Associations Social Clubs
YOU Arts/Culture Listservs
Attended
Sports and Clubs Community
Fill in your
own group
Fill in your
own group
9. Professional Associations
• American Marketing Association
• Industry-specific
Charities and causes:
• Volunteer and get involved
• Continue education
10. The C’s of Social Media
• Content
• Community
• Connections
• Conversation
• Constantly changing
14. Make Sure You Are Discoverable
• Easy to contact from your
LinkedIn page:
– Via email address
– Link to blog
– Phone number
• So that hiring managers
AND recruiters can find YOU
16. Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning
from your presentation tonight at the AMA
meetup. I'd like to add you to my professional
network on LinkedIn.
Thanks, Patricia Sorenson
Personalize
your
invitations
30. An
underutilized
resource
Promote
yourself
with your
resume
and
portfolio
Add the SlideShare
app to your LinkedIn
page and get more
usage from your
content
36. Lingo of the Twitter
Universe
•Tweet
•Follow / Follower
•Direct Message
•Hashtag: a way to
connect messages
on the same subject
• Chicago AMA
Hashtag:
#chiama
37. Twitter – What’s the
Point?
•Broadcast medium
•Research tool
•News service
44. Allfacebook.com
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Blog on news, analysis
and insight related to
Facebook
45. Networking & Social Media
= Visibility, value-add and demand
for your talent/expertise
46. Live long and prosper!
Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312.863.5401
47. To sign up for Lynn’s E-jobs, the free,
confidential listserv from Lynn Hazan &
Associates:
Clearly print your name
and email address on the
sign up sheet!
48. Join us for the next two
AMA/LH&A Career
Workshops!
Part 2: Resumes
Tuesday, July 28
6:30 - 8:00
Part 3: Interviewing
Thursday, August 13
6:30 - 8:00
Hinweis der Redaktion
Writing, creating products, role of technology, new media