Student Use of Multimedia: What You Need to Know

CM210 MULTIMEDIA STORYTELLING

Student Use of Online Multimedia

What You Need to Know

Bruce Clary, McPherson College, McPherson, Kansas


The first and most important principle



Every new creative production (except those
created by government employees) is copyrighted.



Every new creative production (except those
created by government employees) is copyrighted.
Assume that everything you ﬁnd on the Web is
copyrighted.


What media can everyone use in
multimedia projects?


• Original media that they have created


• Media that is in the public domain


• Media that copyright holders have given
permission for use


• Media that copyright holders have given
permission for use
• Media licensed by the creators for reuse by
others


What media can students use in


• All the media everybody else can legally use,
plus


• All the media everybody else can legally use,
plus
• Copyrighted media used in accordance with
the principle of Fair Use


Media in the public domain


Media in the public domain are media for which the
copyright has expired. In the United States,
creative works are under copyright for the following
terms:


terms:
• Life of artist + 70 years (including unpublished
works); or


terms:
• Life of artist + 70 years (including unpublished
works); or
• 95 years from publication


So what works are in the public domain?


• Works created by government employees


• Works created by government employees
• Works published prior to 1923


Media Used with Permission


Outside the educational setting, creatives who
want to reuse copyrighted work have only two,
sometimes very expensive alternatives:


• Acquiring the right to use the work from the
copyright holder


copyright holder
• Using the work without the right to do so and
risking the possibility of a copyright infringement
lawsuit


copyright holder
• Using the work without the right to do so and
risking the possibility of a copyright infringement
lawsuit
This is the world comm majors will work in after
graduation.


Media Licensed for Reuse


Creative Commons licenses


• Are used by creatives who want to give others
the ability to use what they have created


• Are used by creatives who want to give others
the ability to use what they have created
• Do not surrender all the creator’s rights


Fair use privileges for students


Fair use is a legal principle that provides certain
limitations on the exclusive rights of copyright
holders when the use is educational in nature.


Fair use is a legal principle that provides certain
limitations on the exclusive rights of copyright
holders when the use is educational in nature.
The principle of fair use allows students to
incorporate portions of lawfully acquired
copyrighted works when producing their own
educational multimedia projects for a speciﬁc
course.


The principle of fair use allows students to
incorporate portions of lawfully acquired
copyrighted works when producing their own
educational multimedia projects for a speciﬁc
course.


Fair use limitations: video


Fair use limitations: video
Up to 10 percent or 3 minutes, whichever is less, in
the aggregate of a copyrighted motion media work


Fair use limitations: text


• Up to 10 percent or 1,000 words, whichever is
less, in the aggregate.


• An entire poem of less than 250 words may be
used, but no more than three poems by one
poet, or ﬁve poems from any one anthology.


• An entire poem of less than 250 words may be
used, but no more than three poems by one
poet, or five poems from any one anthology.
• For poems of greater length, 250 words may be
used but no more than three excerpts by a poet,
or five excerpts from different poets from a single
anthology.


Fair use limitations: music & lyrics


• Not more than 30 seconds in the aggregate from
an individual musical work


• Not more than 30 seconds in the aggregate from
an individual musical work
• No use may alter the basic melody or the
fundamental character of the work (whatever
than means).


Fair use limitations: illustrations & photos


• Not more than ﬁve images by an artist or
photographer


• Not more than ﬁve images by an artist or
photographer
• When drawing upon a published collective work,
not more than 10 percent or 15 images,
whichever is less


Recent fair use decisions


• A judge has decided in Georgia State University’s
favor in a lawsuit over the use of electronic
reserves


• A judge has decided in Georgia State University’s
favor in a lawsuit over the use of electronic
reserves
• A California court has ruled in UCLA’s favor in a
lawsuit brought for streaming a legally-acquired
video of a Shakespeare performance to students


Educational institutions may be winning the war
against ridiculous fair use restrictions.


Educational institutions may be winning the war
against ridiculous fair use restrictions.
But Kirby Ferguson of “Everything Is a Remix”
needs our help in winning the war against the
uncritical acceptance of our society’s belief in “I
built that” and the discreteness of intellectual
property.


We learned to share in pre-school. You love it
when others share with you.


We learned to share in pre-school. You love it
when others share with you.
Please consider joining the Creative Commons
movement when you upload creative materials
to the Web.


Credits


Credits
Slide 5. “Duration of Copyright.” Copyright Law of
the United States of America.


Credits
Slide 6. Lolly Gassaway. “When U.S. Works Pass
into the Public Domain.” University of North
Carolina.


Credits
Carolina.
Slide 8. Image. Blogoosfero.


Credits
Carolina.
Slide 10. Image. On the Line.


Credits
Carolina.
Slide 10. Image. On the Line.
Slides 11-18. UWCopyrightConnection. University
of Washington.

Student Use of Multimedia: What You Need to Know

Student Use of Multimedia: What You Need to Know

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