11. “We’ve been watching you
online for the last 6
months.”
What did my friends boss say
to him during their interview?
#DYPBTO @Socially_Good#DYPBTO @Socially_Good
17. #DYPBTO @Socially_Good
FAMILIAR?
EVERY 2 seconds a new person
joins LinkedIn
“I started my LinkedIn profile…but never
finished it.”
“I have a profile, but nothing ever happens
because of it”
“My profile is out of
date/embarrassing/boring”
20. #DYPBTO @Socially_Good
1. Get Found - Headline
1. Showcase your specialty, value
proposition, or your “so what?”
2. Speak directly to the audience you want
to attract
3. Be specific
4. Get your KEYWORDS in there
5. Be creative!
23. #DYPBTO @Socially_Good#DYPBTO @Socially_Good
Your industry and location
An up-to-date current position
(with a description)
Two past positions
Your education
Your skills (minimum of 3)
A profile photo
At least 50 connections
What makes your profile complete?
30. #DYPBTO @Socially_Good
Attract & Engage
Mistakes people make:
Your summary reads like a dull resume
Full of buzz-words
Focus is on your job and not you as a
rounded individual
Out of date
No easy way for people to get in touch
with you
34. #DYPBTO @Socially_Good
3. Stand Out
Status updates:
• Sector information
• Show love and passion for your work / area
of passion
• Enable and encourage others
• Deliver on your personal brand
Today you’ll leave DYPB with a clear idea of what
you should be communicating
The differences no longer exist – your personal life is now your public life……to a point!
Take a few quiet moments now to think about YOU. What are five words you’d use to describe yourself? Write them down
Now share them with the person next to you!
Image Credit: http://www.flickr.com/photos/18619970@N00/8359237
Write down 5 words that other people would use to describe you…….
Share this with the same person afterwards. How did that feel? Same? Different? Interesting? Feedback to each other.
Regardless of your politics and thoughts on this professional – Google show’s BAD stuff!
LinkedIn uses an internal set of algorithms to prioritize certain profiles over others, giving the businesses and individuals who have optimized their accounts correctly a leg up in using the service to find jobs, clients and more.
How will you stand out, if you don’t care??
Note this number down – make changes – check difference
The vast majority of people on LinkedIn allow their headline to default to their current job title. What a snooze fest!
QUESTION: how many of you think your job title defines your contribution to the world?
Think about how you might rewrite your own LinkedIn Headline
Lets talk about the REST of the profile now.
To get the most of LinkedIn it IS important to complete all of these steps.
QUESTION: Who hasn’t even bothered to fill this in?
Biggest mistake of all – SEO, eye catching, prominence… who you were, who you are, where you are going! ITS NOT A RESUME!!!!!Anyone who still thinks LinkedIn is an online resume? Please leave ;)
Stage 2
Stage 3 – Stand Out
Who hasn’t even bothered to fill this in?
How often??
At Least 2-3 times per week
To find content to share on your profile….
So before you share information online, ask yourself these five questions. Is it . . .
And if it’s not, you might want to think twice before sharing it.
Image Credit: http://www.redbubble.com/people/scrabbler
REMEMBER!Get educated about Facebook privacy settings!