1. Targeted Logo Project

2. Target Market
• Is an audience segment a company seeks to
reach with its advertising and promotion
campaign
• Such as teens, women over 30, yuppies, etc.
• Font choice, colors, artwork, and design style
are crucial

3. Target Market
• Who is Rolls Royce trying to target?
• Who is Toys For Tots trying to target?

4. Target Market
• Can you imagine if these two companies
mixed up their target markets?

5. Examples
• Business –- Fender Guitars
• Service – Guitar Manufacturer
• Target Market – Rock musicians,
alternative, ages 18-25

6. Examples
• Is it simple?
• Bold?
• Easy to Read?
• Work well in various
sizes?
• Appropriate for the
business?
• Distinctive?

7. Examples
• Business –- Emerson, Lake, Palmer
Attorneys at Law
• Service – Divorce, copyright, etc.
• Target Market – Males & females, 25-50,
upper class

8. Examples
• Is it simple?
• Bold?
• Easy to Read?
• Work well in various
sizes?
• Appropriate for the
business?
• Distinctive?

9. Examples
• Business –- Fifi’s Flowers & Fancy
• Service – Florist, home goods
• Target Market – Females 25-50, romantic

10. Examples
• Is it simple?
• Bold?
• Easy to Read?
• Work well in various
sizes?
• Appropriate for the
business?
• Distinctive?

11. Who is the Target Market?

12. Who is the Target Market?

13. Logo Redesign
A company is ready to change
their current brand identity and
has come to you to design a new
logo for them.

14. Successful Logo Redesign
50 Stunning Examples of a Great Redesign
Rebrand 100 Global Awards Showcase

15. Unsuccessful Logo Redesign
Gap’s Rebranding Fail: 4 Lessons
Gap’s Rebranding Nightmare

16. Options

17. Options

18. Options

19. Options

20. Options

21. Logo Redesign Process
• Remember this is not
a logo for YOU
• This logo is for THE
COMPANY.
• Anatomy of a Design
• Step-by-Step Logo
• Before & After—Design it
• Design Inside

22. Tips and Tricks

23. Text to Objects
• Type your word, then pick your font.
• Right click on the text and select Create
Outlines.
• Right click again, select Ungroup.
• Each letter is now an independent object
that can be moved and edited on its own.

24. Dingbat Fonts to Objects
• Also works with dingbat fonts.
• To see all characters associated with a
font, go to the Type menu and choose
Glyphs.
• Follow same steps as Text to Objects.
Create Outlines and Ungroup.

25. Dingbat Fonts to Objects
• Then Right click again and select Release
Compound Path
• With all items, select apply Default Fill &
Stroke

26. Symbols to Objects
• Insert your symbol using the Symbol
palette and the Symbol Sprayer Tool.
• Right click on the symbol and select
Break Link to Symbol.
• Right click again, select Ungroup.
• Each path is now an independent object
that can be moved and edited on its own.

27. Editing Clip Art from Word
• Open a blank word document. Search for
clip art for your company.
• Insert the clip art into the document.
Copy it.
• Paste it into Illustrator. It will be inserted
as a grouped object.
• Ungroup the object and edit as
necessary.

28. Web Resources

29. Graphics Websites
• Additional sites for vector graphics
– http://colorburned.com/freebies/
– http://vector4free.com
– http://dryicons.com/free-graphics/
– http://www.vecteezy.com/
• If used, remember to cite sources
• Be creative and adapt, change, and make
the graphics your own. Don’t just copy
and paste!

30. Logo Inspiration
• http://logopond.com/
• http://www.lo8os.com/
• http://www.logosauce.com/
• http://logolounge.com
• http://www.brandsoftheworld.com/
• http://www.faveup.com/
• http://logoorange.com/

31. You’ve been hired!
A company is ready to change
their current brand identity and
has come to you to design a new
logo for them.

32. Client Specifications
• You must design a variety of logos for the
client to choose from.
• The company name must be a significant
part of each of the logos.
• The design must appeal to the company’s
target market.

33. Client Specifications
• Do not include a slogan, or any other
additional wording, as part of your design.
• The new logos must be different from the
original.

34. Citations