2. ON THEIR WEBSITE
The first page of the
hotel website gives the
opportunity to watch
a video, gives a quick
, gives the
possibility to book and
to access other
information about the
hotel.

3. IMPROVEMENT:
allowing the guest to make a tour of the hotel by clicking on pictures that reflect the atmosphere of
the hotel, like playing with the 5 senses.
For instance, when entering, clicking on a picture that shows a bell boy opening the door and
accessing information about check-in, restaurant hours….
http://hongkong.peninsula.com/en/default

4. The room page is also
giving an idea of the
.
We clearly see that
.

5. IMPROVEMENT:
Make the visit of the rooms more interactive with a rapid video of each of them to put the guest in the
atmosphere + allowing the guest to click on part of the pictures to have information on the new
technologies the hotel has a good reputation for.
For instance, clicking on the Ipad next to the bed, the guest can learn what he can access the Ipad
with.
http://hongkong.peninsula.com/en/room-types

6. The restaurants are also
presented as an
experience
this is
very and invit
the guest to make his
opinion by himself.
is a
vocalbulary that comes
from .
Note that each page of
the site present high quality
and large picture that
engage to the discovery
and share the atmosphere
of the place.

7. IMPROVEMENT:
I would have put a video where we see the chefs cooking, and the guest eat. Also, I would have
propose an animation where a bell boy propose the guest to discover the menu discribed as if it was
a story book to make the guest dream.
http://hongkong.peninsula.com/en/fine-dining/gaddis-french-restaurant

8. The page « the
hotel » offers once more the
opportunity to the guest to
enter in the story.
Note that we regularly see
the
in many photos
and in the video of the
hotel:
http://hongkong.peninsula.
com/en/default
We follow them as
mascottes

9. IMPROVEMENT:
I believe this page is just fine, and that it follows the storytelling of the hotel.
http://hongkong.peninsula.com/en/discover

10. The spa page proposes
the different packages
and the timeschedules.
There are nice pictures
too but I don’t recognize
the storytelling of the
hotel
IMPROVEMENT:
Including a video where we see guests having massages with nice music that appeals to our senses.
Also, I would include the cares in the tradition of Asia, so that we stay in the contexte of travel and
dream the storytelling is trying to give.
http://hongkong.peninsula.co
m/en/spa-wellness/luxury-spa

11. SOCIAL MEDIA FACEBOOK On facebook too, the
hotel palys on
and invite the guest to
with
examples of dishes
available in the restaurant.
Note: the website has
been recently changed.
This information is relied on
facebook too. This shows
the cohesion between the
different media used.

12. IMPROVEMENT:
Facebook is a more interactive tool than the website.
I would have used it in a friendlier way.
For instance, they could have used the bell boys we regularly see in videos and pictures of the
website, as the narrator of each post.
Facebook page of the hotel