1. 23.09.13

2. This Week...
Drug driving, Cornetto love plane, crowd sourced billboard, trace your road, 10 years
in Ireland
Drug driving
Clemenger BBDO
Cornetto Love Plane
Unilever Cornetto
Crowd sourced billboard
Vodafone
Trace Your Road
Lexus
10 Years in Ireland
Google

3. Drug Driving
Clemenger BBDO
A very different type of drug driving ad.
An anti-drug driving ad featuring three Maori children
arguing over which of their dads drives best while "blazed"
has become an online hit. It has been viewed more than
1.1million times on Youtube in one week.
The children are sitting outside in the car waiting for one of
their dads to come out and drive one of them home. The
only thing is, the dad has been “blazing”, and the kids know
it.
We watch them change from comical to contemplative, as
they examine their own awareness of their dads' behaviour
in the raucous, imaginative way only young boys can.

4. Love Plane
Cornetto
A continuation of a 2009 campaign, where users could
create virtual sky banners over any beach in Europe.
The updated campaign brought the idea off the Internet
to beaches in Malaga. Cornetto launched the first sky
banner with content generated by Twitter.
People sitting on the beach in Malaga could Tweet using
the hash tag, #cornettoskytweets, the ones that received
the most retweets would feature on a sky banner.
Cornetto used 3 planes and got a new Tweet into the sky
every 15 minutes.

5. This Summer, Vodafone launched their new
entertainment platform, Vodafone Centre Stage.
Centre Stage is the new website that brings together all
of the latest news, reviews and chances to win tickets to
some of this Summer’s hottest festivals.
Summer 2013 marked the 10th anniversary of Ireland’s
most popular festival, Electric Picnic. This year Vodafone
wanted to do something extra special to celebrate all of
things people love about this unique event.
The challenge was to promote Vodafone’s sponsorship of
the event in a meaningful and engaging way, so they
created the Centre Stage live tweet billboard.
Artist Chris Jude was tasked with bringing people’s
tweets to life, live on a 48 sheet poster in Donnybrook.
To get people involved the project was supported heavily
on social media and on-air with music-loving Phantom
FM.
Across two days 2016 people tweeted #followthefeeling
and we nearly caused a few car crashes in Donnybrook!
Crowd Sourced Billboard
Vodafone

6. Trace Your Road
Lexus
When launching the new IS hybrid, Lexus Italy ran a
Facebook competition to give 10 winners the chance to be
driven by former Formula 1 driver, Jarno Trulli. The twist
being that Trulli would drive on a road dictated by the
passenger.
In an empty airplane hanger, passengers traced a road on
an iPad which was then projected onto the ground using
high-definition projectors.
The goal was to guide the car into meeting 7 randomly
generated goals with penalties for going out of the
projection area or going off road. Highest score wins, but
Lexus haven’t said what the prize was…

7. Any excuse to make a video featuring some of their own
products!
Google have had headquarters in Ireland for a decade
now, and they’re keen to tell us all how amazing the
time has been and what they’re learned about the Irish
and our culture in this time.
They employed just 5 staff when they started out here,
and now there are over 2,500 people sitting in their
Barrow St offices, making this Irish office the biggest
one outside of the US.
Nice self promotion Google!
10 years in Ireland
Google