This document summarizes several marketing campaigns from the past week: - Rainforest Alliance's "Follow the Frog" storytelling campaign about conservation. - Axe's "Dirty Balls" campaign promoting its shower tool by appealing to masculinity. - Intel's "Look Inside" campaign telling the story of teenager Jack Andraka who developed cancer detection method. - Honda's Twitter campaign targeting food brands like Oreo that could leave crumbs in its vacuum-equipped Odyssey cars. - Volvo Trucks' video showing a hamster steering one of its trucks to demonstrate its easy steering.

1. 07.10.13

2. This Week...
Follow the frog, Axe dirty balls, look inside Jack Andraka, Honda messy car twitter
campaign, the hamster stunt
Follow the Frog
Rainforest Alliance
Axe dirty balls
Axe
Look Inside Jack Andraka
Intel
Honda messy car twitter campaign
Honda
The hamster stunt
Volvo Trucks

3. Follow the Frog
Rainforest Alliance
A great storytelling piece on what we would like to do to feel
better about ourselves and never do but what we could do
instead.
It’s all about saving the rainforest. You could give up your
job, your family, your life, and start a movement with the
local tribesmen of Nicaragua. Or you could follow the frog.

4. Axe Dirty Balls
Axe
The product in question was the Axe Detailer "shower
tool", a souped-up loofah with a soft side "for lather" and a
rough side "for scrubbing." The name itself is reflective of
how the target demographic thinks: Cars good, soft skin bad.
A Unilever spokesperson said the company would not
disclose sales figures, but the campaign was responsible for
"Axe retaining the No. 1 position in the male personal care
category."

5. Intel's new brand platform, "Look Inside," hopes
to, through a series of short films, encourage people to
look within themselves to find what makes them special.
The first film for the campaign, created via Venables Bell
& Partners, tells the story of 16-year-old whiz kid Jack
Andraka, who was the recipient of the 2012 Gordon E.
Moore Award, the grand prize at the Intel International
Science and Engineering Fair.
He won the award for his role in developing a new
method to detect pancreatic, ovarian or lung cancer.
Mr. Andraka was inspired by the death of his uncle to
pancreatic cancer -- a death that could have been
prevented, perhaps, if only they had more time. The
film, directed by Britton Caillouette tells his story in
reverse, starting with his big win.
Look Inside Jack Andraka
Intel

6. Honda messy car Twitter campaign
Honda
Car-maker Honda has come up with a funny Twitter
campaign targeting messy food brands, for its range of
Odyssey cars that come with vacuum cleaners.
Latching onto the common phenomenon of food particles
getting lodged in cars, Honda took aim at offending
companies like Oreo, Orville Popcorn, and Skittles,
warning that any snacks that end up on the floor of a
Honda car will be sucked up.
The resulting series of witty tweets have garnered much
publicity and some of the targeted brands have shot back
with retorts of their own.

7. The hamster stunt video goes a long way for a brand
that few would seemingly want to watch a video on. This
one is for Volvo Trucks and it’s to showcase their
dynamic steering feature which is meant to be so light
that even a hamster could steer it up a mountain.
This stunt shows how a truck is steered along
narrow, uneven tracks in a quarry in Spain by a hamster
named Charlie.
This video has racked up almost 5 million views in only 3
weeks – a success story for Volvo Trucks!
The hamster stunt
Volvo Trucks