1. 07.04.14

2. This Week...
See Through Truck, Chok Chok Chok, Mc Drive surprise, Skate Arcade, Sit Think Play!
See Through Truck
#Enditmovement
Chok Chok Chok
Coca Cola
Mc Drive surprise
Mc Donalds
Skate Arcade
Red Bull
Sit, Think, Play!
Capdell

3. Powerful stunt to create awareness of human trafficking to
thousands of people at a national sporting event in Atlanta
on the weekend of April 6th.
Visit enditmovement.com for more details on how you can
be in it to END IT. #enditmovement
See Through Truck
#Enditmovement

5. CocaCola in Hong Kong wanted to get teenagers excited
about a new TV spot.
They developed a gaming app where the user has to shake
their phone back and forth - or ‘chok’ – to catch falling
bottle caps. The catch is the app is only activated by the
music from the TV spot. People tuned in every night to
watch the ad at 10pm and collect bottle caps, which were
redeemed for instant prizes straight to their phone.
CocaCola Chok Chok Chok!
#Enditmovement

7. Mc Drive surprise
Mc Donalds
An April fools campaign from Mc Donalds transformed their
drive thru experience into an extraordinary journey for
people filled with surprises!

9. Skate Arcade
Red Bull
This was a campaign done by RedBull in Italy by the
Barabarian Group.
Instead of playing a skate boarding game only in the
app, players had to record videos of themselves doing
tricks to advance to the next level. Players who made it to
the highest level were invited to a grand final in Rio.

11. Capdell, a Spanish furniture brand that specialises in
chairs, created a space within the store for a limited
time, where customers could interact with some of their
products.
Their tagline is ‘sit, think, imagine’ and they changed
this to ‘sit, think, play’, for the purpose of this stunt, and
enouraged people to sit on the seats and see what
would happen!
Each seat represented a different instrument, and when
sat on at the same time, performed as an orchestra!
Really nice way of encouraging trial of a brand in a
simple and playful way!
Sit, Think, Play!
Capdell