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Claes Magnusson 
@claes
“IT-workers”
1986
“Blood 'n Guts: 
A barbaric decathlon of life and death 
that contains all the violence 
you ever could dream of in a computer game!”
Why mobile?
1990
1994
1999
2007
Mobile phones before 2007
Mobile phones after 2007
2014
Why mobile? 
We look at and use our smart phones 
approximately 200 times a day. 
Nine out of ten have their smartphone 
within arms reach 24/7. 
Eight out of ten play games every day. 
Six out of ten play in bed, three out of ten on the bus 
and at least one out of ten in the bathroom. 
You spend more time with your smart phone (119 
minutes/day) than with your spouse (97 minutes/day).
Microsoft market share 2004: 
96%
Microsoft market share 2004: 
96% 
Microsoft market share 2014: 
20%
Microsoft market share of smartphones and tablets 2014: 
3% 
Microsoft market share 2004: 
96% 
Microsofts market share 2013: 
20%
10.000 x communication speed 
20.000.000 x storage capacity 
The current iPhone is more than TWELVE times as 
powerful as a Cray 1 supercomputer…
…twelve times the Cray …in my kids pockets.
iBeacons, bluetooth beacons, guides you in-store.
In 1970 FACIT reached its 
peak with 14,000 employees 
in 140 countries. 
Two years later - liquidation.
Kodak had 
140.000 employees. 
Replaced by 
Instagram with 13.
50 million users 
Radio - 35 years 
TV - 13 years 
Internet - 4 years 
Facebook - 3 years 
Instagram - 6 months 
Angry Birds - 35 days
Candy Crush Saga 
Revenue 2013: 
$1.500.000.000 USD 
The same amount that 
 
paid to buy Volvo Cars
Facebook bought WhatsApp for 125.000.000.000 SEK. 
Twice as much as VW payed for Scania.
Our proud industry 
is worth less 
than a handful of apps. 
“Västra Götaland is to 
continue to be the country's 
leading industrial region.”
Demand for mobile solutions 
in all sectors with a high demand for multi-competence. 
• Mobile entertainment, games, TV 
• Mobile education, digital knowledge 
• Mobile Development: Digital Health Care 
• Mobile solutions for retail/sales/financing 
• Digital Tourism, Industrial Apps, Internet of Things/Me 
• Mobile Solutions for the public sector 
• Transport/Logistics, Precision Farming, Energy… 
“Students that can, not only know.”
In six months, 750 million will let us know…
where they are… 
who they are… 
what they are doing… 
what they like… 
what they are looking for… 
what they are buying… 
how they feel… 
where they are going… 
what they are about to do…
Can we use this in games?
“100.000.000 downloads”
Multi-competence. 
Life-long learning. 
Career changes. 
New classes in new technologies 
to become better prepared to 
exploit (and profit from) all future 
business opportunities.
Final exam 
During the same time Nintendo sells 
100,000 copies of the Wii U… 
…how many iPhones, iPads and Androids 
are sold and activated? 
2.75 million 
27.5 million 
275 million
New classes to start in 2015 
if approved by the National Agency for Higher Vocational Education 
Mobile Games Development iPhone, iPad and Android 
1,5 year, Platino/Javascript, Unity, Swift with Metal/Spritekit, and Java 
Mobile Learning 
1 year, Titanium/Javascript, frameworks, ePub, education act 
Programming iPhone and Android 
1 year, Titanium/Javascript, Swift and Java 
Industrial App Development 
1.5 year, HTML5, CSS3, JS, embedded systems, native solutions, homekit 
Mobile Developer: Digital Health Care 
1 year, Swift, Java, embedded systems, healthkit, watchkit, FDA, ISO 13485
“Students that can, not only know.”
Claes Magnusson 
claes@yrk.es 
@claes 
+46 704 40 40 00

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Why mobile? - Speech at Lindholmen Software Development Day 20141018

  • 3.
  • 5.
  • 6. “Blood 'n Guts: A barbaric decathlon of life and death that contains all the violence you ever could dream of in a computer game!”
  • 9.
  • 10. 1994
  • 11.
  • 12. 1999
  • 13.
  • 14.
  • 15. 2007
  • 16.
  • 19. 2014
  • 20.
  • 21. Why mobile? We look at and use our smart phones approximately 200 times a day. Nine out of ten have their smartphone within arms reach 24/7. Eight out of ten play games every day. Six out of ten play in bed, three out of ten on the bus and at least one out of ten in the bathroom. You spend more time with your smart phone (119 minutes/day) than with your spouse (97 minutes/day).
  • 22.
  • 24. Microsoft market share 2004: 96% Microsoft market share 2014: 20%
  • 25. Microsoft market share of smartphones and tablets 2014: 3% Microsoft market share 2004: 96% Microsofts market share 2013: 20%
  • 26.
  • 27.
  • 28. 10.000 x communication speed 20.000.000 x storage capacity The current iPhone is more than TWELVE times as powerful as a Cray 1 supercomputer…
  • 29. …twelve times the Cray …in my kids pockets.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. iBeacons, bluetooth beacons, guides you in-store.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. In 1970 FACIT reached its peak with 14,000 employees in 140 countries. Two years later - liquidation.
  • 50. Kodak had 140.000 employees. Replaced by Instagram with 13.
  • 51. 50 million users Radio - 35 years TV - 13 years Internet - 4 years Facebook - 3 years Instagram - 6 months Angry Birds - 35 days
  • 52.
  • 53. Candy Crush Saga Revenue 2013: $1.500.000.000 USD The same amount that paid to buy Volvo Cars
  • 54. Facebook bought WhatsApp for 125.000.000.000 SEK. Twice as much as VW payed for Scania.
  • 55. Our proud industry is worth less than a handful of apps. “Västra Götaland is to continue to be the country's leading industrial region.”
  • 56. Demand for mobile solutions in all sectors with a high demand for multi-competence. • Mobile entertainment, games, TV • Mobile education, digital knowledge • Mobile Development: Digital Health Care • Mobile solutions for retail/sales/financing • Digital Tourism, Industrial Apps, Internet of Things/Me • Mobile Solutions for the public sector • Transport/Logistics, Precision Farming, Energy… “Students that can, not only know.”
  • 57.
  • 58.
  • 59.
  • 60. In six months, 750 million will let us know…
  • 61. where they are… who they are… what they are doing… what they like… what they are looking for… what they are buying… how they feel… where they are going… what they are about to do…
  • 62.
  • 63. Can we use this in games?
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 70. Multi-competence. Life-long learning. Career changes. New classes in new technologies to become better prepared to exploit (and profit from) all future business opportunities.
  • 71. Final exam During the same time Nintendo sells 100,000 copies of the Wii U… …how many iPhones, iPads and Androids are sold and activated? 2.75 million 27.5 million 275 million
  • 72. New classes to start in 2015 if approved by the National Agency for Higher Vocational Education Mobile Games Development iPhone, iPad and Android 1,5 year, Platino/Javascript, Unity, Swift with Metal/Spritekit, and Java Mobile Learning 1 year, Titanium/Javascript, frameworks, ePub, education act Programming iPhone and Android 1 year, Titanium/Javascript, Swift and Java Industrial App Development 1.5 year, HTML5, CSS3, JS, embedded systems, native solutions, homekit Mobile Developer: Digital Health Care 1 year, Swift, Java, embedded systems, healthkit, watchkit, FDA, ISO 13485
  • 73. “Students that can, not only know.”
  • 74. Claes Magnusson claes@yrk.es @claes +46 704 40 40 00