Last part of my talk to PRISA about "Big Data and Media", organized by Spain Business School. First parts were "Introduction to Big Data" and "Stratio Use Cases".
8. THE NEW YORK TIMES
Digital Subscriptions
The New York Times launched its digital pay model in 2011, and
by 2014, it had already reached some 910,000 digital-only
subscribers.
Three teams that support specific internal customers and two
teams that maintain a center of excellence.
Compared the Times’ pre-paywall metrics (page views,
sessions, and unique visitors) with the post-paywall ones
(sessions per visitor, articles per visitor, and paywall flow of
visitors).
Looking at these metrics allowed the teams to generate,
explore, and refine ideas on a level that’s more user-friendly
and consumer-oriented.
All you have to do is “incorporate the user experience”.
User
Experience
User
Experience
910.000
Subscribers
910.000
Subscribers
Consumer
Oriented
Consumer
Oriented
Media Use Cases
9. THE HUFFINGTON POST
Branded Content
Using big data for real-time dashboards, social trends,
recommendations, moderation and personalisation.
Leo Burnett announced a deal with Huffington Post as the
world’s first “agency and publisher alliance poised to
reinvent how people engage with brands.” (October 13, 2014)
Agency’s clients direct collaboration with writers, editors,
strategists and proprietary data engines and new social
dashboard.
“The Huffington Post will likely see 30 per cent of its revenue
coming from branded content solutions by the end of this
year” (october 2014, CEO Jimmy Maymann)
Premium formats: native ads, branded content solutions,
video, all things that will drive up CPMs
Branded
Content
Branded
Content
Agency
Alliances
Agency
Alliances
Social
Dashboard
Social
Dashboard
Media Use Cases
10. CNN
Breaking News Alerts
They transform 500 million tweets per day into a stream of
actionable alerts. Early warning system for breaking news.
Genesis of news discovering and verification of
information before publishing.
A window into how its audience is using technology and how
they are consuming news in real time.
Distilling major data sets and present them in data
journalism stories.
Data
Journalism
Data
Journalism
Breaking
News
Breaking
News
Customer
Insights
Customer
Insights
Media Use Cases
11. Mashable
Digital Native
Started as a blog. Today has 42 million unique monthly
visitors and 21 million social media followers.
Homegrown viral prediction technology, called Velocity.
Velocity scours the social web, collecting lots and lots of
data around how people engage with digital content. It then
pulls all of that data back to Mashable, dumps it into our own
predictive engine, and forecasts which content is about to
go viral. It helps also to find break stories before the
competition.
It helps editorial team to decide what stories are promoted
on homepage and section pages and in which areas of the
page to display them.
iPhone app with same technology to alert just before a story
goes viral (sep. 15 2014).
Data
Driven
Data
Driven
BlogBlog Social MediaSocial Media
Media Use Cases
12. News aggregator provide a curated and personalized
experience through recommendation engines and
machine learning.
A different way of discover, consume and package news.
A quarter of the top 20 apps in the news category on both
the United States’ Google Play store and Apple’s App store are
aggregator apps: Flipboard, Yahoo News Digest, SmartNews,
Google News, Nuzzel, Circa, etc.
Publishers concerned about losing front-page readers and
control of advertisement placement as third-party providers
take over the distribution role.
Major players launched news feeds apps in 2014: Yahoo
(News Digest), Facebook (Paper)
News Aggregators
New Business Models
Media Use Cases
Recommendation
Engines
Recommendation
Engines
Distribution RoleDistribution Role
PersonalizedPersonalized
19. THE CURRENT DATA
TECHNOLOGY
ALLOWS YOU TO DO
IMPOSSIBLE THINGS.
YOUR LIMIT IS YOUR
IMAGINATION
BIG DATA
CHILD`S PLAY
CONCHA LABRA
https://es.linkedin.com/in/colabra
