The document discusses the concepts of ethos, pathos, and logos in rhetoric and persuasion. It explains that Aristotle identified these three methods of persuasion in his book "The Art of Rhetoric" around 300 BCE. Ethos refers to an ethical or moral argument that establishes the speaker's credibility. Pathos involves appealing to an audience's emotions. Logos means using logical arguments and appealing to reason and facts.

3. Ethos, Logos and Pathos In approximately 300 B.C.E. Aristotle, who was a famous Greek philosopher, wrote a book entitled, “The Art of Rhetoric.” In his book, Aristotle identified the three methods of persuasion. He called them ethos, pathos and logos.