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Big Data: Hype vs. Reality

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As Dan Ariely had characterized - Is Big Data like teenage sex? Surprisingly, it is much closer to the truth than one would like to admit. This presentation explores why the Big Data experience been underwhelming, what it takes to get it right and which businesses are doing it right.

Using a structured approach, it discusses How businesses, large or small, can leverage Big Data to drive better outcomes.

It is uniquely geared for product management, marketers and business managers

Veröffentlicht in: Daten & Analysen
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Big Data: Hype vs. Reality

  1. 1. C.K.Kumar THE HYPE & THE REALITY OF BIG DATA @SupraMBA #PCATX16 Is Big Data Really Like Teenage Sex?
  2. 2. Big Data : Hype vs. Reality C.K. Kumar ♦ What is Big Data ? ♦ The State of Big Data ♦ Big Data Success Criteria ♦ Big Data - Case Studies ♦ Key Takeaways Agenda
  3. 3. Big Data : Hype vs. Reality C.K. Kumar Big Data is like teenage sex: Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it too. : Daniel Ariely, Behavioral Economist
  4. 4. Big Data : Hype vs. Reality C.K. Kumar Big Data – A Small Introduction
  5. 5. Big Data : Hype vs. Reality C.K. Kumar Big Data vs. “Small” Data Big Data should NOT defined by size. Size is incidental ! Criteria Small Data Big Data # of Data Points Limited ~All # of Data Sources Few Many Sampling Expensive, Accurate No Sampling Data Type Structured All Types
  6. 6. Big Data : Hype vs. Reality C.K. Kumar ♦ Everybody Talking About it ♦ Nobody Really Knows How ♦ Everyone Thinks Everyone Else is Doing It ♦ Everyone Claims They are Doing It Too Big Data – Current State HYPE IGNORANCE FOMO EXECUTION
  7. 7. Big Data : Hype vs. Reality C.K. Kumar Big Data Success Criteria
  8. 8. Big Data : Hype vs. Reality C.K. Kumar Big Data Success Criteria Source: CapGemini
  9. 9. Big Data : Hype vs. Reality C.K. Kumar Big Data – A Suggested Work Flow Source: Cayuse Tech
  10. 10. Big Data : Hype vs. Reality C.K. Kumar Case Study Sources: The Guardian PLAN ♦ Build a national patient database in the UK ♦ Launched in 2002 ♦ Initial Budget £3.1B REALITY ♦ £10.9B Effort by 2012 ♦ No buy-in at multiple levels ♦ Failed Trust in the system ♦ Poor contractual ♦ Expensive legal costs (£31B) ENSURE PLAN IS BUSINESS-DRIVEN, NOT JUST TECHNOLOGY-DRIVEN
  11. 11. Big Data : Hype vs. Reality C.K. Kumar Case Study – Tesco THEN ♦ Customer Analytics Rule ♦ Launched first loyalty card ♦ Est. Budget £500M / Yr. ♦ Transformed Retail ♦ Market Leader with 30% MS ♦ Emulated by Walmart, Kroger NOW ♦ MS: 10-year low (2015) ♦ Stockprice: 11-year low (2015) ♦ Analytical Albatross ♦ New Management DATA IS GREAT BUT ACTING ON THEM IS CRITICAL
  12. 12. Big Data : Hype vs. Reality C.K. Kumar Case Study PLAN ♦ $100M project by Bill Gates Foundation ♦ Student Data collected, curated & stored in the cloud ♦ Wide application in Schools ♦ Upgrade School Technology ACCEPTABILITY FIRST, TECHNOLOGY NEXT REALITY ♦ Poor Approach ♦ Buy in from stakeholders ♦ Privacy Concerns
  13. 13. Big Data : Hype vs. Reality C.K. Kumar Big Data – Key Takeaways ♦ Big Data Still in Teenage Years ♦ Beware of Big Data Myopia ♦ Build Better Relationships, not More Transactions ♦ Big Data Not Just a Technology Problem
  14. 14. Big Data : Hype vs. Reality C.K. Kumar Thank You

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