1. Pixie Lott
Cry Me Out
Charlene, Sophie, Zahra, Tomi& Rosie

2. Meaning of the song.
She’s telling her ex lover to get over her.
There wont be a second chance for him
so her may as well ‘cry her out’!

3. Concept of our Video.
• The girl is singing hoping it telepathically gets to her ex
boyfriends head to cry her out. However she is being
hypercritical as she is not exactly over him – due to him
cheating on her.
• She walks in the park (ally pally) and walks past the places
she created memories with him.
• Its only in the interlude/bridge of the song where she
remembered the fact he cheated on him and she thinks to
herself “why am I sobbing over you, you cheated on me! Its
time to get over yourself mate”
• Then she becomes more relieved that’s she is finally over
him, deletes him off her contacts, then meets her new
date.

4. How it will differ?
• Well the most significant difference would be from Goodwin's
theory of music videos. The original video is more of Disjuncture
whereas my group and I aim for a more Amplified Music video.
• One where it flows, creates a story and moves well with the
lyrics - doing so will add more of an emotional effect on the
song, it will have a deeper meaning and the song and its lyrics
will be taken a lot more seriously.
•We will not be using black and white throughout the video, only
in some parts.
•You will see more of the guy as there is a storyline to our video.
•Not as much eye contact to the camera as Pixie does.

6. Potential Locations.
• We will be filming in a number of locations
which include filming in Rosie’s house. When
filming in Rosie’s house we will be using her
bedroom and her kitchen.
• We will also be filming parts of our music
video in a park in Alexandra Palace. We will
also be filming at night time so we get a good
view of the night life in London.

7. Characters – Charlie Jayne
• Age: 19
• Key Features: Eyes,
Smile.
• Depressed, heartbroken
in the beginning.
• Then relieved, happier.
Heart is mended.
• Part time work –
waitress.

8. Characters - James
• Age: 20
• Key Features: Eyes,
toned body.
• Quick tempered, jerk,
flirty, cheater, player,
defensive, arrogant
• “thinks he’s all that”

9. Who is our audience?
• The type of audience we want to attract for
our music video is mainly young girls aged
from 16 and over who have been heartbroken,
cheated on by someone. Although we want
other people to listen to our music video, this
is who are main target audience is.

10. Goodwin’s theory
 For the video we decided to choose amplification
for our music video, allowing us to explore more
into a different story but at the same time
include the long term meaning of the song
instead of picking out to many lines to illustrate.
 It Follows amplification through the fact of being
lonely, so we decided to have a heartbroken girl,
as she had been cheated on by her boyfriend.
 We feel that this will appeal to our audience
through understanding specially young people
who are going through the same problem now

11. Risk Assessment
• As we are filming most of our video outside, we have to
make sure that the weather is the same and if there is any
chance of it raining that we either have a back up plan or
umbrella's to keep the artist and equipment dry.
• For the next part of filming we are filming in Rosie's house,
for this their are a few risk, such as; filming down the stairs
and getting the lighting correct for all the same shots. We
will also be using Rosie's dog as one of the
props/characters, so we will need to make sure that he is
familiar with everyone and is used to be around them. Also
one of our characters is allergic to dogs so we need to
make sure she is away from the dog at all times.

12. Record Label
• Universal is one of the Big 4, with many big time
artists signed to it. For example, Justin Bieber,
Taylor Swift and Mariah Carey.
• These big time artists are very similar to our
genre and character in the video, as Bieber and
Swift are both young. As for Carey, her style of
singing is similar.
• However as it is British based we will use the
record label Mercury Records UK which the child
company of Universal.