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Building reputation on the syndicated 
lending market 
A participant bank perspective 
Marie-Hélène Broihanne 
UniStra, EM Strasbourg (LaRGE Research Center) 
Christophe J. Godlewski 
UHA & EM Strasbourg (LaRGE Research Center) 
AFFI Conference 2014, Aix-en-Provence 
1
Take away 
• Role of lead bank’s reputation for the syndicate 
participants 
• Measures of reputation using Bloomberg league 
tables 
• Focus on reputation capital, relationship capital, 
expertise capital… 
• + 4 600 loans in 28 European countries 
• First deal with a « top-dog » is crucial for reputation 
• No accumulation effect 
• Relationship & expertise matter but much less 
2
Background 
• Major banking scandals 
• Bank reputation crucial for activity, performance… 
• Focus on syndicated loan market 
• Banking pool = lead bank + participants 
• Leaders = diligence, allocation, monitoring… 
• Participants rely on lead reputation 
• Global syndicated market relies on participants for funding 
• Focus on Europe: private credit; underwritten deals; regional 
credit markets; « small world » 
• Theory: repeated interactions + collaboration + knowledge 
transfers => reputation => organization of pools + design of 
contracts (Pichler & Wilhelm 2001, Tykvova 2007) 
• Scarce empirical evidence (Cai 2010, Cai et al. 2010) 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 3
Empirical design | Sample 
• Bloomberg Professional Terminal Server 
• Banking pool + loan characteristics at origination 
• 4 629 loans; 3 506 participants; 28 European countries 
• DE + ES + FR + NL + UK = 65% of sample 
• Time span: 1/1/1999-31/12/2009 
• Lead bank = Loan Agent (title/role) 
• Use BBG rankings 1999-2009 
• Identify 623 leaders 
• Focus on top 20 (63% & 79% of total issues & amount resp.) 
• Hyp.: leader rank (reputation) => syndicate / participant 
reputation 
• Ordered var.: Participant reputation (1-4) = aggregation of BBG 
ranks 20-1 (rank < 20 => PR = 0) 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 4
Empirical design | Variables 
Proxy Variable Mean Std dev. Median 
Participant reputation 1.28 1.53 0.00 
Prestige 
First deal with top 3 leader 0.01 0.10 0.00 
First deal with top 20 leader 0.03 0.18 0.00 
Deals with top 3 leader 8.94 14.50 3.00 
Deals with top 20 leader 24.06 33.10 8.00 
Relationship Same leader 0.16 0.37 0.00 
Expertise 
Same loan purpose 0.56 0.50 1.00 
Same industry sector 0.64 0.48 1.00 
Same country 0.52 0.50 1.00 
Activity 
Q1 loan amount 0.20 0.40 0.00 
Q5 loan amount 0.20 0.40 0.00 
Q1 syndicate 0.20 0.40 0.00 
Q5 syndicate 0.19 0.39 0.00 
Controls 
Syndicate 25.86 36.54 17.00 
Loan amount 1761.00 6813.00 600.00 
Spread 122.44 116.35 75.00 
Maturity 5.72 3.47 5.23 
Collateral 0.20 0.40 0.00 
Covenants 0.20 0.40 0.00 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 5
Results 
Ordered probit regressions. Y = Participant reputation. Controls: syndicate size; loan amount, spread, 
maturity, purpose, currency; collateral; covenants; term; tranches; year; country; SIC. 
First deal with top 20 leader 0.8252*** 
(0.0331) 
First deal with top 10 leader 1.0599*** 
(0.0390) 
First deal with top 5 leader 1.4260*** 
(0.0516) 
First deal with top 3 leader 7.2629*** 
(0.0799) 
N. clusters 3151 3151 3151 3151 
log likelihood -48427.6476 -48359.8737 -48314.8890 -48169.9346 
Chi² 82755.2081 81096.6357 83680.9866 106007.6572 
Pseudo. R² 0.0688 0.0701 0.0709 0.0737 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 6
Results (cont.) 
First deal with top 20 
leader 
0.8889*** 0.8967*** 0.8973*** 0.8954*** 
First deal with top 10 
leader 
1.1269*** 1.1342*** 1.1349*** 1.1337*** 
Deals with top 20 
leader 
0.0039*** 0.0039*** 
Deals with top 10 
leader 
0.0050*** 0.0049*** 
Deals with top 5 leader 0.0079*** 0.0078*** 
Deals with top 3 leader 0.0093*** 0.0093*** 
First deal with top 5 
1.4870*** 1.4925*** 1.4934*** 1.4920*** 
leader 
First deal with top 3 
leader 
7.3211*** 7.3279*** 7.3279*** 7.3258*** 
Deals with top 20 
leader 
0.0037*** 0.0037*** 
Deals with top 10 
leader 
0.0048*** 0.0047*** 
Deals with top 5 leader 0.0076*** 0.0075*** 
Deals with top 3 leader 0.0091*** 0.0089*** 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 7
Results (cont.) 
First deal with top 20 
leader 
0.9446*** 
Deals with top 20 leader 0.0040*** 
First deal with top 3 
leader 
7.3570*** 
Deals with top 3 leader 0.0092*** 
Same leader 0.2628*** 0.2428*** 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 8
Results (cont.) 
First deal with top 20 
leader 
0.9253*** 0.9343*** 0.9168*** 0.9644*** 
Deals with top 20 
leader 
0.0037*** 0.0036*** 0.0038*** 0.0034*** 
First deal with top 3 
leader 
7.3456*** 7.3483*** 7.3293*** 7.3662*** 
Deals with top 3 leader 0.0087*** 0.0086*** 0.0088*** 0.0084*** 
Same loan purpose 0.0738*** 0.0569*** 0.0443*** 0.0339** 
Same industry sector 0.0898*** 0.0725*** 0.0539*** 0.0437*** 
Same country 0.0565*** 0.0384*** 0.0263** 0.0139 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 9
Results (cont.) 
First deal with 
top 20 leader 
0.8379*** 0.8367*** 0.8305*** 
Deals with 
top 20 leader 
0.0249*** 0.0245*** 0.0246*** 
First deal with 
top 3 leader 
7.3021*** 7.3234*** 7.3075*** 
Deals with 
top 3 leader 
0.0090*** 0.0088*** 0.0089*** 
Q1 loan 
amount 
-0.1545*** -0.1835*** -0.1686*** -0.2058*** 
Q1 syndicate 0.1370*** 0.0930** 0.1346*** 0.0948*** 
Q5 loan 
amount 
0.2558*** 0.2477*** 0.2483*** 0.2348*** 
Q5 syndicate 0.0227 0.0442** 0.0711*** 0.0971*** 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 10
Results (cont.) 
• Full specification 
• All coefficients are significant & robust with similar m.e. 
• Robustness checks 
• Different sub-samples with more “problematic” deals 
• Short maturity; no collateral; no covenants… 
• Most of results remain robust 
• Different levels of participant activity; time frame; 
geographic area 
• Most of results remain robust 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 11
Discussion 
• Reputation of financial institutions 
• Focus on participant banks on the European 
syndicated lending market 
• Prestige of the arranger in first deal matters most 
(+86%) 
• Less prestigious leader => +30% 
• Number of deals has a residual impact 
• Relationship; large syndication; expertise 
(purpose & industry) => +5% to +10% 
B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 12

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Building reputation on the syndicated lending market

  • 1. Building reputation on the syndicated lending market A participant bank perspective Marie-Hélène Broihanne UniStra, EM Strasbourg (LaRGE Research Center) Christophe J. Godlewski UHA & EM Strasbourg (LaRGE Research Center) AFFI Conference 2014, Aix-en-Provence 1
  • 2. Take away • Role of lead bank’s reputation for the syndicate participants • Measures of reputation using Bloomberg league tables • Focus on reputation capital, relationship capital, expertise capital… • + 4 600 loans in 28 European countries • First deal with a « top-dog » is crucial for reputation • No accumulation effect • Relationship & expertise matter but much less 2
  • 3. Background • Major banking scandals • Bank reputation crucial for activity, performance… • Focus on syndicated loan market • Banking pool = lead bank + participants • Leaders = diligence, allocation, monitoring… • Participants rely on lead reputation • Global syndicated market relies on participants for funding • Focus on Europe: private credit; underwritten deals; regional credit markets; « small world » • Theory: repeated interactions + collaboration + knowledge transfers => reputation => organization of pools + design of contracts (Pichler & Wilhelm 2001, Tykvova 2007) • Scarce empirical evidence (Cai 2010, Cai et al. 2010) B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 3
  • 4. Empirical design | Sample • Bloomberg Professional Terminal Server • Banking pool + loan characteristics at origination • 4 629 loans; 3 506 participants; 28 European countries • DE + ES + FR + NL + UK = 65% of sample • Time span: 1/1/1999-31/12/2009 • Lead bank = Loan Agent (title/role) • Use BBG rankings 1999-2009 • Identify 623 leaders • Focus on top 20 (63% & 79% of total issues & amount resp.) • Hyp.: leader rank (reputation) => syndicate / participant reputation • Ordered var.: Participant reputation (1-4) = aggregation of BBG ranks 20-1 (rank < 20 => PR = 0) B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 4
  • 5. Empirical design | Variables Proxy Variable Mean Std dev. Median Participant reputation 1.28 1.53 0.00 Prestige First deal with top 3 leader 0.01 0.10 0.00 First deal with top 20 leader 0.03 0.18 0.00 Deals with top 3 leader 8.94 14.50 3.00 Deals with top 20 leader 24.06 33.10 8.00 Relationship Same leader 0.16 0.37 0.00 Expertise Same loan purpose 0.56 0.50 1.00 Same industry sector 0.64 0.48 1.00 Same country 0.52 0.50 1.00 Activity Q1 loan amount 0.20 0.40 0.00 Q5 loan amount 0.20 0.40 0.00 Q1 syndicate 0.20 0.40 0.00 Q5 syndicate 0.19 0.39 0.00 Controls Syndicate 25.86 36.54 17.00 Loan amount 1761.00 6813.00 600.00 Spread 122.44 116.35 75.00 Maturity 5.72 3.47 5.23 Collateral 0.20 0.40 0.00 Covenants 0.20 0.40 0.00 B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 5
  • 6. Results Ordered probit regressions. Y = Participant reputation. Controls: syndicate size; loan amount, spread, maturity, purpose, currency; collateral; covenants; term; tranches; year; country; SIC. First deal with top 20 leader 0.8252*** (0.0331) First deal with top 10 leader 1.0599*** (0.0390) First deal with top 5 leader 1.4260*** (0.0516) First deal with top 3 leader 7.2629*** (0.0799) N. clusters 3151 3151 3151 3151 log likelihood -48427.6476 -48359.8737 -48314.8890 -48169.9346 Chi² 82755.2081 81096.6357 83680.9866 106007.6572 Pseudo. R² 0.0688 0.0701 0.0709 0.0737 B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 6
  • 7. Results (cont.) First deal with top 20 leader 0.8889*** 0.8967*** 0.8973*** 0.8954*** First deal with top 10 leader 1.1269*** 1.1342*** 1.1349*** 1.1337*** Deals with top 20 leader 0.0039*** 0.0039*** Deals with top 10 leader 0.0050*** 0.0049*** Deals with top 5 leader 0.0079*** 0.0078*** Deals with top 3 leader 0.0093*** 0.0093*** First deal with top 5 1.4870*** 1.4925*** 1.4934*** 1.4920*** leader First deal with top 3 leader 7.3211*** 7.3279*** 7.3279*** 7.3258*** Deals with top 20 leader 0.0037*** 0.0037*** Deals with top 10 leader 0.0048*** 0.0047*** Deals with top 5 leader 0.0076*** 0.0075*** Deals with top 3 leader 0.0091*** 0.0089*** B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 7
  • 8. Results (cont.) First deal with top 20 leader 0.9446*** Deals with top 20 leader 0.0040*** First deal with top 3 leader 7.3570*** Deals with top 3 leader 0.0092*** Same leader 0.2628*** 0.2428*** B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 8
  • 9. Results (cont.) First deal with top 20 leader 0.9253*** 0.9343*** 0.9168*** 0.9644*** Deals with top 20 leader 0.0037*** 0.0036*** 0.0038*** 0.0034*** First deal with top 3 leader 7.3456*** 7.3483*** 7.3293*** 7.3662*** Deals with top 3 leader 0.0087*** 0.0086*** 0.0088*** 0.0084*** Same loan purpose 0.0738*** 0.0569*** 0.0443*** 0.0339** Same industry sector 0.0898*** 0.0725*** 0.0539*** 0.0437*** Same country 0.0565*** 0.0384*** 0.0263** 0.0139 B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 9
  • 10. Results (cont.) First deal with top 20 leader 0.8379*** 0.8367*** 0.8305*** Deals with top 20 leader 0.0249*** 0.0245*** 0.0246*** First deal with top 3 leader 7.3021*** 7.3234*** 7.3075*** Deals with top 3 leader 0.0090*** 0.0088*** 0.0089*** Q1 loan amount -0.1545*** -0.1835*** -0.1686*** -0.2058*** Q1 syndicate 0.1370*** 0.0930** 0.1346*** 0.0948*** Q5 loan amount 0.2558*** 0.2477*** 0.2483*** 0.2348*** Q5 syndicate 0.0227 0.0442** 0.0711*** 0.0971*** B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 10
  • 11. Results (cont.) • Full specification • All coefficients are significant & robust with similar m.e. • Robustness checks • Different sub-samples with more “problematic” deals • Short maturity; no collateral; no covenants… • Most of results remain robust • Different levels of participant activity; time frame; geographic area • Most of results remain robust B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 11
  • 12. Discussion • Reputation of financial institutions • Focus on participant banks on the European syndicated lending market • Prestige of the arranger in first deal matters most (+86%) • Less prestigious leader => +30% • Number of deals has a residual impact • Relationship; large syndication; expertise (purpose & industry) => +5% to +10% B a c k g r o u n d | Emp i r i c a l d e s i g n | R e s u l t s | D i s c u s s i o n 12