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9-10 May 2011
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Armed Forces Officers Club,
Abu Dhabi, United Arab Emirates
Increasing the Capabilities of the UAE’s Land Forces
through the Procurement and Sustainment of
Cutting Edge Armoured Vehicles Systems
www.ArmouredVehiclesUAE.com
With Expert Insights From:
KEY REASONS TO ATTEND:
Major General Obaid Al Ketbi,
Your only opportunity for content-driven networking with key UAE GHQ Former Chief of Logistics, Land Forces,
decision makers, Operational Commanders and other stakeholders; providing UAE Armed Forces
you with an unmatched chance to fully understand UAE armoured vehicle
capability needs and procurement plans Confirmed Speaker,
Al Taif Technical Services
Keynote presentations from the World’s most authoritative armoured
vehicle experts. Leverage their experience as they engage with local military Major General Vincent Desportes,
and discover how best practice can be applied to future procurements Former Director General, Centre for
Doctrine and Force Development,
In-depth focus upon technology; Find out what systems for survivability, French MoD
C4ISR, streamlined maintenance, C-IED and training the UAE Armed Forces
Brigadier Ben Barry,
really want and where investment will be prioritised Senior Fellow for Land Warfare,
International Institute of Strategic
Meet key local industry partners: Understand the importance of local Studies
economic priorities and how you can work with selected organisations to
partner for success on future Lieutenant Colonel Bruno Yver,
Programme Manager, VBCI,
Explore the operational and threat environment: Identify the systems that French Ministry of Defence
offer greatest advantage for UAE Land Forces by identifying the optimum
level of survivability and protection needed for future missions Dr Arnold Schoolderman,
Detection and Neutralisation ,
TNO Defence and Security
Sponsors & Exhibitors
Confirmed Speaker,
Stryker Brigade Combat Team,
US Army
Confirmed Speaker,
Counter-IED Centre of Excellence,
“An ideal combination of regional knowledge and global best Spanish Ministry of Defence/NATO
practice presentations; formidable conference not to be missed.”
Dr Tim Huxley, Executive Director, The International Institute For Strategic Studies (IISS) Asia.
Register online at www.ArmouredVehiclesUAE.com
or contact us at +44(0)20 7368 9300 or defence@iqpc.co.uk

2. www.ArmouredVehiclesUAE.com
9-10 May 2011
Armed Forces Officers Club,
Dear Colleague, Abu Dhabi, United Arab Emirates
The need for advanced armoured vehicles and survivability capabilities is made clear by
the daily reports from current operations. As the demand for protection increases, so too
must the quality of solutions that we can bring to the warfighter. But getting the balance
right between the capabilities that offer the greatest contribution for our forces and the
investments we choose to make is no easy task. Force development in this environment is
a tricky task and presents many challenges for militaries in the Middle-East - and for their
suppliers.
That’s why Armoured Vehicles UAE will offer you the region’s leading conference for Part of Defence IQ’s
exploring cutting-edge armoured vehicle programmes and solutions. Leveraging the Armoured Vehicles series
expertise of the military programme managers, requirements developers, operators and the
solution providers, our agenda will get to the heart of the global debate about the future of
protected mobility.
Together with our expert speakers we’ll explore themes such as:
• Force structure and the implications of how we deploy tactically with Major
General Vincent Desportes
• Maintaining, sustaining and upgrading armoured vehicles – exploring the
through life challenge for UAE vehicle fleets with Al Taif Technical Services
• Survivability and protection challenges – how to respond to a changing threat with
lessons learned from the Stryker Brigade Combat Team
And of course, there’s our growing exhibition which gives you the chance to get hands-on
experience of the equipment that gives these platforms the edge, so you can see, touch and
feel exactly how the technology available will offer you the advantage you need.
There’s so much on offer at Armoured Vehicles UAE 2011. I do hope you’ll join us in Abu
Dhabi this May for what is sure to be, for Middle East focused armoured vehicle professionals,
one of the highlights of the year.
Best wishes,
P.S. Visit the website download
centre for complimentary
Keith Mallon
videos, podcasts, articles KEEP IN TOUCH
Event Director and white-papers from the
Armoured Vehicles UAE 2011 Armoured Vehicles community twitter.com/IAVehicles
Armoured Vehicles Networking
Group
ABOUT DEFENCE IQ
Defence IQ is host to a series of global events and runs an online community of military
International Armoured Vehicles
and private sector professionals. We provide the platform on which leading defence experts
share their experience, knowledge and strategic thoughts. We are dedicated to providing
military personnel and the private sector with strategic defence resources covering current International Armoured Vehicles
defence issues. Join the community: http://www.defenceiq.com/join.cfm
Media Partners
Defenceworld.net
REGISTER AND PAY BY 8TH APRIL TO SAVE UP TO $200!

3. www.ArmouredVehiclesUAE.com
9-10 May 2011
Main Conference Day One: Armed Forces Officers Club,
Abu Dhabi, United Arab Emirates
Monday, 9th May, 2011
07:30 – 07:50 COFFEE AND REGISTRATION
07:50 – 08:00 CHAIRMAN’S ADDRESS AND OPENING REMARKS
08:00 – 08:30 LOOKING TO THE FUTURE OF FORCE DEVELOPMENT FOR UAE ARMOURED VEHICLE FLEETS
Major General Obaid Al Ketbi, Former Chief of Logistics, Land Forces, UAE Armed Forces*
08:30 – 09:00 RETENTION AND UPGRADE OF ARMOURED VEHICLE CAPABILTIES: LESSONS LEARNED IN
INDUSTRIAL COOPERATION
Confirmed Speaker, Al Taif Technical Services
09:00 – 09:30 THE FRENCH EXPERIENCE IN EMPLOYING ARMOURED VEHICLES IN OPERATIONAL SCENARIOS
BASED ON KEY PRINCIPLES OF DOCTRINE
Major General Vincent Desportes, Former Commander, Military Doctrine Development Centre,
French Armed Forces
09:30 – 10:00 NETWORKING COFFEE BREAK
10:00 – 10:30 LESSONS IDENTIFIED WITHIN THE BRITISH ARMY’S STRATEGIC DEFENCE REVIEW AND THE
REORGANISATION OF VEHICLE FLEETS
Brigadier Ben Barry, Senior Fellow Land Warfare, International Institute of Strategic Studies
10:30 – 11:00 INTEGRATING “SOFT-KILL” TECHNOLOGIES TO ARMOURED VEHICLES TO DEFEAT REMOTELY
ACTIVATED IEDS
Confirmed Speaker, C-IED Centre of Excellence, Spanish MoD/NATO
11:00 – 11:30 LESSONS LEARNED IN THE DETECTION OF IEDS AND THE IMPLICATIONS FOR SURVIVABILITY
Dr Arnold Schoolderman, Detection and Neutralisation, TNO Defence and Security
11:30 – 13:00 NETWORKING LUNCH
13:00 – 13:30 ASSESSING THE SURVIVABILITY OF NEW VEHICLES TO WITHSTAND IED THREATS: THE BRITISH
ARMY’S ARMOURED VEHICLE TESTING PROGRAMME
Mr Robert Shaw, Head of Counter-IED Section, International Security Assistance Force, NATO
13:30 – 14:00 THE FRENCH VBCI AS AN 8X8 VEHICLE THAT INTEGRATES TO A NETWORKED FIGHTING FORCE
Lieutenant Colonel Bruno Yver, VBCI Programme Officer, French MoD
14:00 – 14:15 CHAIRMAN’S CLOSING REMARKS AND END OF DAY ONE
* Subject to final confirmation
REGISTER ONLINE AT WWW.ARMOUREDVEHICLESUAE.COM OR
CONTACT US AT +44(0)20 7368 9300 OR DEFENCE@IQPC.CO.UK

4. www.ArmouredVehiclesUAE.com
Main Conference Day Two:
9-10 May 2011
Armed Forces Officers Club,
Abu Dhabi, United Arab Emirates
Tuesday, 10th May, 2011
07:30 – 07:50 COFFEE AND REGISTRATION
07:50 – 08:00 CHAIRMAN’S ADDRESS AND OPENING REMARKS
08:00 – 08:30 CREATING AND MAXIMISING THE POTENTIAL OF NETWORKED BATTLESPACE CAPABILITIES IN
MANOEUVRE WARFARE
Colonel Dwayne Carman, Capability Manager, Platform Battle Command and Combat
Identification, TRADOC, US Army
08:30 – 09:00 THE STRATEGIC IMPACT AND NECESSARY RESPONSE TO THE IED THREAT
Scott Blaney, Chief of C-IED Branch, Centre for Army Lessons Learned, US Army
09:00 – 09:30 OVERCOMING CHALLENGES IN CREATING A FULLY UNIFIED, NETWORKED FIGHTING FORCE
USING MULTIPLE VEHICLE TYPES: THE ITALIAN FORZA NETWORK
Confirmed Speaker, Force Development Division, Italian Ministry of Defence
09:30 – 10:00 NETWORKING COFFEE BREAK
10:00 – 10:30 DEVELOPING YOUR SUPPORT OF ARMOURED VEHICLES ON HARSH TERRAIN OPERATIONS:
LESSONS FROM THE CANADIAN LAV III
Lieutenant Colonel Vince Fagnan, Land Requirements, Canadian National Defence Department*
10:30 – 11:00 ENABLING A QUICK REACTION TO OPERATIONAL THREATS IN DEVELOPING VEHICLE
SURVIVABILITY
Confirmed Speaker, Stryker Brigade Combat Team, US Army
11:00 – 11:30 LEVERAGING ADVANCED MATERIELS TO PROVIDE MAXIMUM PROTECTION IN NEW
VEHICLE DESIGNS
Ted Maciuba, Director Mounted Requirements, Manoeuvre Centre of Excellence*
11:30 – 13:00 NETWORKING LUNCH
13:00 – 14:00 ASSESSING MAJOR TRENDS IN ARMOURED VEHICLE TECHNOLOGIES AND THEIR CAPACITY TO
PROVIDE VALUE FOR THE MILITARY CUSTOMER
Edward Hobbs, Senior Analyst, Hawk ISM
14:00 – 14:15 CHAIRMAN’S CLOSING REMARKS AND END OF MAIN CONFERENCE
* Subject to final confirmation
REGISTER AND PAY BY 8TH APRIL TO SAVE UP TO $200!

5. 8 Reasons Why Armoured Vehicles UAE 2011 Conference & Exhibition Can Benefit You:
1. Generate new sales leads: Our event will bring together the region’s 5. Building customer loyalty: Face-to-face contact at conferences,
key-decision makers, all of whom have strong business reasons for and showing continued support of the market, helps develop client
attending the event. By exhibiting and presenting, you can impact loyalty as well as cementing your position as an industry player.
on these buyers.By the very nature of the high quality of
delegate attendance, the contacts generated will lead to very high 6. Positioning your company brand: Being part of this highly
conversion rates. influential industry event establishes your company as a strong
brand and highlights your company’s abilities and strength.
2. Launch new products or services: Use the event as a launch pad to Commitment to this event also demonstrates your capability as a
promote your latest products or system. With the most senior global player, and your willingness to do business in Asia.
figures from the industry in attendance, plus carefully selected
media partners at the event, innovative new technology will always 7. Building relations with the media: We have researched the market
generate a buzz. in order to find the most influential media partners. We understand
that opportunities for editorial coverage and developing better
3. Demonstrate thought leadership: Speaking on the program will relations can be integral to your companies’ success, so our media
allow you to demonstrate your market knowledge and expertise to partnerships offer additional benefit above and beyond the standard
an audience of high level decision makers. sponsorship package.
4. Enter new markets: Sponsorship is one of the most effective ways 8. Brokering new business partnerships: Currently there are huge
to enter new markets. It is a great opportunity to research and opportunities to partner with Middle Eastern suppliers
network whilst gaining exposure to a new qualified database.
For more information on sponsoring or exhibiting at the Armoured Vehicles UAE 2011 conference, please contact
Mark Quinn at +44 (0)207 368 9500 or sponsorship@iqpc.co.uk
Who will you meet Defence IQ’s Armoured Vehicles Series
at Armoured Vehicles UAE 2011? Globally, Defence IQ is the leader in premium conferences and exhibitions designed with a specific
focus for the Armoured Vehicle community. Based on the success of the flagship annual International
Armoured Vehicles, the only international exhibition & conference dedicated exclusively to the
armoured vehicle community, Defence IQ is proud to showcase its dedicated regional events held in
Asia, Eastern Europe, Australia and the Middle East.
These Armoured Vehicles events bring together senior military and industry figures, providing opportunities
to gain expert insights on armoured vehicle trends, global procurement activity and lessons learned from
the battlefield; as well as conduct business with the world’s leading vehicle, system and component
manufacturers and smaller specialist suppliers. These events provide both military and industry leaders
with a focussed platform to:
Military
Vehicle Manufacturers • Gain valuable insights into future policy, doctrine and requirements
• Track the development of active procurement programmes
Other Industry • Conduct business with the world’s leading vehicle, system and component manufacturers
“Our objective was to get in direct contact with our endcustomer to hear their
feedback, learn from their experiences and use the opportunity to discuss our
product offering. We are very pleased to say we achieved all of these goals.”
Mr. Hugo Burgers, Warn Industries Inc.
Key Technologies for Armoured Vehicles UAE Sponsors & Exhibitors
Our Production Team have met with the senior procurement officials from the UAE’s
GHQ and gathered detailed feedback on the technologies that they wish to learn more
about at this year’s conference.
They have specifically requested vendors who can provide solutions in the
following areas:
• Armour and Protection: Lightweight and easy-to-integrate technologies that
will boost the survivability of vehicles and keep crews safer
• Armament and lethality: Weapons and fire control systems that will deliver
precise and timely effects across a variety of platforms
• Sensors and C4ISR: As a key element within the UAE’s rapidly modernising
Armed Forces, vehicles must be able to sense and communicate with other
high-tech assets within the joint battlespace
• Active Defence Systems: new protection solutions that will counter direct fire threats
• Simulation and training: With many new systems coming into service,
solutions to equip the force with the necessary skills to utilise the capabilities
at their disposal are required
• Through-life support: Technologies and methodologies that enable maximum
efficiency throughout the maintenance and sustainment chain
Procurement officials have specified a preference for systems that:
• Have been proven to work, ideally in combat scenarios
• Are easy to integrate with current platforms and capabilities
• Offer the right balance of cost vs. capability
REGISTER AND PAY BY 8TH APRIL TO SAVE UP TO $200!

6. 5 Ways to Register
Phone: +44 (0)20 7368 9300
Fax: +44 (0)20 7368 9301
Post: your booking form to
IQPC International
129 Wilton Road,
9-10 May 2011 London, SW1V 1JZ
Armed Forces Officers Club, Abu Dhabi, United Arab Emirates
Email: defence@iqpc.co.uk
To speed registration, please provide the priority code located on the mailing label or in the box below. Web: www.armouredvehiclesuae.com
My registration code is
Team Discounts*
Please contact our database manager on +44(0) 207 368 9300 or at database@iqpc.co.uk quoting the registration IQPC recognises the value of learning in teams. Groups of 3 or more
code above to inform us of any changes or to remove your details. booking at the same time from the same company receive a 10%
discount. 5 or more receive a 15% discount. 7 receive a 20% discount.
Only one discount available per person.
Venue & Accommodation
Prices in US dollars (USD) Armed Forces Officers Club & Hotel
Al Khaleej Al Arabi Road, Abu Dhabi, United Arab Emirates
Military And Register & Pay by Register & Pay by Register & Pay by Standard Pricing Tel: + 971 2 4415 900 Email: resa@afoc.mil.ae Web: afoc.mil.ae
Government** 11th February 2011* 11th March 2011* 8th April 2011*
Travel and accommodation is not included in the registration fee. However
Main Conference Only $899 (Save $500) $1,099 (Save $300) $1,299 (Save $100) $1,399 a number of discounted bedrooms have been reserved at the Armed Forces
Officers Club & Hotel. Please call the hotel directly on Tel: + 971 2 4415 900
or email resa@afoc.mil.ae and quote booking reference IQPC to receive your
Industry Register & Pay by Register & Pay by Register & Pay by Standard Pricing discounted rate of AED 600, subject to 10% service charge, 6% tourism fee and
11th February 2011* 11th March 2011* 8th April 2011* inclusive of buffet breakfast @ Al Bathna Restaurant. There is limited availability
so we do encourage attendees to book early to avoid disappointment.
Main Conference Only $1,999 (Save $600) $2,199 (Save $400) $2,399 (Save $200) $2,599
Free Online Resources
*To qualify for discounts, payment must be received with booking by the registration deadline. Early booking discoutnas are not valid in conjunction To claim a variety of articles, podcasts and other free
with any other offer
**Military & Government discounted rates apply to serving military officers, government and university personnel only resources please visit www.ArmouredVehiclesUAE.com
Digital Conference On CD-ROM
Delegate Details A digital version of the conference proceedings, including all
Please photocopy for each additional delegate presentations, is available to buy.
6 Mr 6 Mrs 6 Miss 6 Ms 6 Dr 6 Other
6 I cannot attend the event, please send me the CD Rom priced at £599
First Name Family Name Recent digital conferences available - £599 each
Job Title / Rank 6 Armoured Vehicles Middle East 2008
Tel No. 6 Armoured Vehicles Asia 2010
Email 6 International Armoured Vehicles 2011
6 Yes I would like to receive information about products and services via email
Organisation 6 Please send me conference materials indicated above
Nature of business 6 I have filled out credit card details below
Address For further information Please call: 0207 368 9300
Postcode Country or email: knowledgebank@iqpc.co.uk.
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Approving Manager
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visit: www.iqpcknowledgebank.com
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