Linkedin for BNI members in Hyde Park, Ohio

Put Linkedin
to Work

Distinguish yourself by becoming an
online networking leader to connect with
customers and drive new business

Celek Media Consulting 1

Sunday, April 3, 2011

What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert



Why should we spend
any time on this?

More than half of all C-Level executives under 40
search for business information themselves.

New Forbes/Google report
June 22, 2009



Why should we
spend any time
on this?

Social networking
for businesses
and professionals



A web site is not enough

• Broadcasts
your info one
way.
• Depends on
customer to
decide to
come to you.



Start with Google Profiles
Make search engine work for you
to always be found on first page of Google results.



Create at google.com/Profiles



Google Places to locate your business



So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.



Linkedin for networking

• Virtual, in-person
connections.
• Excellent SEO.
• Business focused,
not personal
interests.



Linkedin for
being seen
• Connect to stay in
touch.
• Connect to be
found on your
contacts’ pages.



Challenges we face online



Linkedin for Business
10 Things to Do Now

• 1 Fill out your profile — completely.



Linkedin for Google

• Here’s what’s
found, seen by
search engines.
• Put keywords
in headline.



Linkedin for your resume

• Keywords in
current role.
• Complete work
history to
reconnect with
coworkers,
vendors.



Linkedin for info about you

• Groups you
share with other
users.
• Required to
connect with
other users.



Linkedin for connections

• Reconnect with
classmates and
alumni.
• Give and request
recommendations



Linkedin Applications

• Add
Applications to
feed your blog
updates.



10 Things to Do Now

• 1. Fill out your
profile — completely.
• 2. Update your
status once a day.



10 Things to Do Now

• What are you
working on?
• Link to your
blog or web
site. status
once a day.



10 Things to Do Now

• 1. Fill out your profile — completely.
• 2. Update your status once a day.
• 3. Make connections work for you.



Share what you’re doing

• Schedule
your events.
• Invite
customers,
contacts.



Linkedin for
finding people
• Search by
location, business,
products.
• Discover your
connections.



10 Things to Do Now

• 4. Ask, Answer Questions.



Linkedin for finding Answers

• Ask for info,
help, advice,
contacts.
• Post to groups,
topics, by
location.



Answer Questions



Be seen as an expert



Linkedin to provide Answers

• What
can you
share?
• How
can you
help with
today?



10 Things to Do Now

• 4. Ask, Answer Questions.
• 5. Join, participate in Groups.



Linkedin for Groups

• Find groups in
your business,
community,
topics of interest.



Linkedin for experts

• Share what
you know.
• Provide
answers that
show you as
source, leader.



Linkedin for conversation

• Use groups
to ask
questions.
• Start a
conversation.



Linkedin Groups for your needs

• Create a
group to
start, lead
discussion
of your
topics.



Linkedin for email to Groups



Linkedin for email to Groups

• You can
email
members
of groups
you
manage.



Search for new business
• Find
opportunities
by searching
what other
users say, do.
• “Birdhouse”



Help desk for your business
• Ask questions
• Contribute
answers
• See what help
businesses need.



10 Things to Do Now

• 6. Search for people,
companies, groups.



Linkedin for finding People

• Search by
keyword,
company
name,
location.



Connect with new customers
• Find
companies you
want to do
business with.
• Find their
employees and
network with
their
connections.



Linkedin for finding People
• Search by
keyword,
company
name,
location.



Linkedin for Advanced Search

• Search
by
keyword,
company
name,
location.



Linkedin for Company Info

• Biz
intel on
your
desktop
when
you
need it.



Linkedin for Company Info

• Learn
about ex-
employees
and where
they
moved.



Linkedin for Profiles



10 Things to Do Now

companies, groups.
• 7. Share documents.



Linkedin for documents

• Upload
presentations,
sales kits.
• Share
documents,
virtual
workspace.



10 Things to Do Now

companies, groups.
• 8. Recommendations
— give them and ask



Linkedin for
recommendations
• Praise your
connections.
• Ask for their
recommendations.
• Your info appears on
many more pages.



10 Things to Do Now
• 6. Search for people, companies, groups.
• 8. Recommendations — give them and ask for them.
• 9. Improve your Google position.



Linkedin for Google

• Link to your
other sites.
• Put keywords
in Summary and
Specialties to
help search
engines find you.



Linkedin for Google



10 Things to Do Now
companies, groups.
• 8. Recommendations — give
them and ask for them.
• 9. Improve your Google
position.
• 10. Share your reading list.



Linkedin Applications

• Share your
reading list,
recommendations
for books.



Linkedin Review



Fill out your profile completely
• Identify and
use keywords
that describe
your business.
• What words
will searchers
use to find you?



Fill out your profile completely
• Headline is
most important
for Google
search.
• Fill out with
your keywords
to be found in
search.



Help customers find you
• Link to your
web sites.
• Include social
media profiles.
Give customers
several ways to
contact you.



Find, network with companies



Post, search for jobs



Give, ask for recommendations



Quick review of best practices
Change

Good

Change



Linkedin for BNI members in Hyde Park, Ohio

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