102. From informative to supportive
EU 5+
The Nutri-score is a nutrition label that
was selected by the French
government in March 2017 to be
displayed on food products
103.
104. From informative to supportive
Nestlé
Only from the cacao fruit and contains
no refined sugar. It is sweetened with
white cacao pulp
106. 65%of consumers seek functional benefits from their food and drink.
The top five ingredients were omega-3s, green tea, honey, coffee and probiotics.
107. Unilever
By 2022, Unilever aim to provide more
than 200 billion servings with at least
one of the five key micronutrients
vitamin A, D, iodine, iron and zinc
From informative to supportive
110. Beauty
Collagen is being touted as the next
beauty superfood for your skin.
From informative to supportive
111. Since Google has democratised information,
everybody today demands to be in the know. When
knowing better, people want to do better.
Are you a partner for your consumer in his quest
for betterment?
120. Tellspec
A hand-held scanner that offers real-
time food testing, food-safety and
food-authenticity
From convenient to impactful
121. Lumen
Lumen knows if your body is using fats
or carbs for fuel
From convenient to impactful
122. Tuft univ.
A miniaturized sensor mounted on a
tooth, wirelessly monitors in real-time
to link between diet and health
From convenient to impactful
123. Foodini
Real, fresh ingredients makes Foodini
the first 3D food printer kitchen
appliance to contribute to healthy
eating.
From convenient to impactful
126. Abu Ghosh – JerusalemHotel Bellora – Gotherburg
127. Geisinger
With healthy food and continuous
diabetes education, we’re providing
patients with a special kind of
medicine that simply can’t come from
a pill bottle
From convenient to impactful
128. Dr. John
No sugar lollipops with added
superfoods, specifically designed for
children battling cancer
From convenient to impactful
129. For a long time, adding convenience was generating an
impact for your consumer. In a world that has become
submerged with digital experiences because of it, your
consumers now also increasingly long for impact by
going back to basics in some situations. Think
thoroughly about what convenience and impact
means for your consumer in each situation.
133. 8%the annual growth of organic food.
It has replaced “sugar free” and “low carb” as healthy options
134. Kraft heinz
Non-organic products, like Capri Sun,
have declined in recent years and will
therefore undergo a health update
From near-by to real-time
138. 1 weekThe time needed
from when vegetables are picked until they reaches grocery stores.
139. 30%of the fruit & vegetable consumption in Brussel
should come from local production by 2035.
140. Delhaize
The Boondael Delhaize supermarket
launched the urban farm project in
response to growing customer concern
about where food is sourced
From near-by to real-time
141. Infarm
The Boondael Delhaize supermarket
launched the urban farm project in
response to growing customer concern
about where food is sourced
From near-by to real-time
145. From near-by to real-time
Unilever
Diversify clients: Discounters, Kruidvat,
OOH, Etnische markt)
@ store
146. From near-by to real-time
Coca Cola
Insiders club is a subscription box with
the latest new products to test first.
@ home
147. From near-by to real-time
Nike
Build a real-time connection with your
customer.
@ the gym
148. From near-by to real-time
Gaviscom
A pH neutral foodtruck is super
relevant at festivals. It is the right
location for their value proposition
@ location
149. From near-by to real-time
Lipton
Be there when they could benefit from
what you are offering
while shopping
150. From near-by to real-time
Magnum
Pop-up combats seasonal doldrums
and becomes a B2C channel for
brands.
Seasonal
151. For your consumers, globalisation has reached a peak.
Local products, near-me services and real-time
experiences are becoming the standard across all
businesses. How can you be near your consumer to
offer them a real-time experience?
157. Heinz
Campaign aims to promote Heinz's
vegan-friendly baked beans.
From personal to predictive
158. NotCo
NotCo is a food science company using
artificial intelligence to create novel
plant-based meat and dairy
alternatives.
From personal to predictive
159. 88%of companies have launched products
that were formulated or reformulated to support healthier diets
Deloitte (2018)
160. Unilever
New low carb options to comply with
the Atkins and ketogenic diets
From personal to predictive
162. 12%of people are older than 60 years today.
While only 1% of the global innovation is for the 50+ generation.
United Nations’ world population prospects (2015)
163. Perennial
A more clean and modern approach to
global adult nutrition by harnessing
the power of plants, crafted for body
and brain over 50
From personal to predictive
164. 13%of the global population suffer from some kind of mental disorder
with 1/3 of them suffering from anxiety.
Institute for Health Metrics Evaluation (2017),
165. Moody’s
Mood-boosting ice cream, infused with
essential oils and ingredients that have
specific sensory benefits
#moodelevatingfood
From personal to predictive
171. Nestlé
“Wellness Ambassador” program uses
AI, DNA and Instagram to recommend
lifestyle changes and specially
formulated supplements
From personal to predictive
172. Campbells
DNA & microbiome based
personalized nutrition solutions and
food management
From personal to predictive
174. We live in a world where people are used to get what
they want. More and more they are even offered
what they need, without even knowing they actually
need it.
Do you allow your consumer to know and want
what they need?
177. From popular to relevant
B&J’s
Products need to be ‘instagrammable’
178. From popular to relevant
Skin aqua
Packaging printed backwards for
selfies.
179. Much of the same for the quantity of it, is never good.
What is the relevancy you can offer that would
increase the quality, even if that might mean
letting go of the (focus on) quantity?
185. Are you a partner for your consumer in his quest for betterment?
Reflect on what convenience and impact means for your consumer in each situation.
How can you be near your consumer to offer them a real-time experience?
Do you allow your consumer to want and know what they need?
What is the relevancy that would increase the quality, even perhaps at risk of the quantity
From informative to supportive
From convenient to impactful
From popular to relevant
From personal to predictive
From near-by to real-time
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