1. 1
• 886 Likely General Election Voters on Oahu
• Sampling Margin of Error +/-3.3%
• October 24-26, 2012
How likely are you to vote in the upcoming election?
Screen
Already voted 30%
Definitely voting 69%
50/50 1%
Total 100%
In this election, you will have the chance to vote for Honolulu Mayor. Who are you
supporting—former Hawaii Governor Ben Cayetano, or former Acting Mayor Kirk
Caldwell? [Name order randomized]
Mayor
Cayetano 50%
Caldwell 45%
Unsure 5%
Total 100%
Are you definitely supporting him, or would you say you’re still just leaning that way?
QMayorStrength
Percent
Definitely 90%
Leaning 9%
Unsure 1%
Total 100%

2. 2
During the campaign, a pro-Rail, Pro-Caldwell political action committee has been airing
commercials accusing Ben Cayetano of allowing “pay-to-play” corruption while he was
Hawaii’s governor, and of accepting illegal campaign contributions in the past. Have these
commercials made you less likely to vote for Ben Cayetano in the election for Mayor?
PRP
Less likely 15%
Not less likely 78%
Unsure 7%
Total 100%
Earlier this month, Senator Inouye officially endorsed Kirk Caldwell in the Mayor’s race.
Has Senator Inouye’s endorsement made you more likely to vote for Kirk Caldwell?
Inouye
More likely 21%
Less likely 38%
No difference 37%
Unsure 4%
Total 100%
Now a quick question about the Honolulu Rail project—do you generally support or oppose
it?
Rail
Support 42%
Oppose 51%
Unsure 7%
Total 100%

3. 3
How important has the Rail project been in your choice for Mayor—very important,
somewhat important, or not important?
RailImportant
Very important 57%
Somewhat important 28%
Not important 13%
Unsure 2%
Total 100%
This past August, you had the opportunity to vote in a preliminary contest for Honolulu
Mayor that included Peter Carlisle, Ben Cayetano, and Kirk Caldwell. What did you do in
that contest?
RetroMayor
Carlisle 25%
Caldwell 23%
Cayetano 45%
Unsure 8%
Total 100%

4. 4
Demographics for Oahu
County_CD
Oahu_1 73%
Oahu_2 27%
Total 100%
Gender
Male 45%
Female 55%
Total 100%
Age
18-29 5%
30-39 6%
40-49 15%
50-64 33%
65+ 41%
Total 100%
Race_Ethnicity
Caucasian 36%
Japanese 36%
Filipino 5%
Hawaiian 5%
Chinese 9%
Hispanic/Latino 0%
Other/Mixed 9%
Total 100%

5. 5
Politics
Liberal/Progressive 29%
Moderate 39%
Conservative 21%
Unsure 10%
Total 100%
Party_ID
Democrat 55%
Republican 19%
Independent 24%
Unsure 3%
Total 100%
Education
No degree 1%
High School Degree 21%
College Degree 46%
Graduate Degree 32%
Total 100%
Military_Family
Yes 12%
No 88%
Total 100%
Household_Income
$50,000 or less 28%
$50,000-$100,000 40%
$100,000 or more 32%
Total 100%

6. 6
Crosstabs
Mayor * Screen Crosstabulation
% within Screen
Screen
Already Definitely
voted voting 50/50
Mayor Cayetano 54% 48% 50%
Caldwell 45% 46% 13%
Unsure 1% 6% 38%
Total 100% 100% 100%
% within MayorStrength
MayorStrength
Definitely Leaning Unsure
Mayor Cayetano 52% 60% 40%
Caldwell 48% 40% 60%
Total 100% 100% 100%
MayorStrength * Mayor Crosstabulation
% within Mayor
Mayor
Cayetano Caldwell
MayorStrength Definitely 89% 91%
Leaning 11% 8%
Unsure 0% 1%
Total 100% 100%

7. 7
Mayor * PRP Crosstabulation
% within PRP
PRP
Less Not less
likely likely Unsure
Mayor Cayetano 13% 58% 29%
Caldwell 78% 39% 41%
Unsure 8% 2% 29%
Total 100% 100% 100%
PRP * Mayor Crosstabulation
% within Mayor
Mayor
Cayetano Caldwell Unsure
PRP Less likely 4% 26% 26%
Not less likely 92% 68% 35%
Unsure 4% 6% 40%
Total 100% 100% 100%
Mayor * Inouye Crosstabulation
% within Inouye
Inouye
More Less No
likely likely difference Unsure
Mayor Cayetano 9% 77% 43% 53%
Caldwell 87% 18% 54% 14%
Unsure 4% 4% 3% 33%
Total 100% 100% 100% 100%
Inouye * Mayor Crosstabulation
% within Mayor
Mayor
Cayetano Caldwell Unsure
Inouye More likely 4% 39% 17%
Less likely 60% 15% 33%
No difference 32% 44% 21%
Unsure 5% 1% 29%
Total 100% 100% 100%

8. 8
Mayor * Rail Crosstabulation
% within Rail
Rail
Support Oppose Unsure
Mayor Cayetano 9% 86% 28%
Caldwell 88% 11% 47%
Unsure 3% 4% 25%
Total 100% 100% 100%
Rail * Mayor Crosstabulation
% within Mayor
Mayor
Cayetano Caldwell Unsure
Rail Support 8% 81% 26%
Oppose 88% 12% 38%
Unsure 4% 7% 36%
Total 100% 100% 100%
Mayor * RailImportant Crosstabulation
% within RailImportant
RailImportant
Very Not
importan Somewhat importan
t important t Unsure
Mayor Cayetano 58% 40% 38% 19%
Caldwell 39% 54% 53% 44%
Unsure 2% 6% 9% 38%
Total 100% 100% 100% 100%
RailImportant * Mayor Crosstabulation
% within Mayor
Mayor
Cayetano Caldwell Unsure
RailImportant Very important 67% 50% 26%
Somewhat important 22% 33% 36%
Not important 10% 15% 24%
Unsure 1% 2% 14%
Total 100% 100% 100%

9. 9
Mayor * RetroMayor Crosstabulation
% within RetroMayor
RetroMayor
Carlisle Caldwell Cayetano Unsure
Mayor Cayetano 17% 6% 92% 48%
Caldwell 78% 90% 6% 37%
Unsure 5% 4% 3% 15%
Total 100% 100% 100% 100%
RetroMayor * Mayor Crosstabulation
% within Mayor
Mayor
Cayetano Caldwell Unsure
RetroMayor Carlisle 8% 43% 26%
Caldwell 3% 45% 20%
Cayetano 81% 5% 29%
Unsure 8% 7% 26%
Total 100% 100% 100%

10. 10
Mayor * County_CD Crosstabulation
% within County_CD
County_CD
Oahu_1 Oahu_2
Mayor Cayetano 49% 51%
Caldwell 46% 43%
Unsure 5% 6%
Total 100% 100%
Mayor * Gender Crosstabulation
% within Gender
Gender
Male Female
Mayor Cayetano 55% 47%
Caldwell 42% 47%
Unsure 3% 6%
Total 100% 100%
Mayor * Age Crosstabulation
% within Age
Age
18-29 30-39 40-49 50-64 65+
Mayor Cayetano 43% 42% 58% 48% 52%
Caldwell 53% 53% 31% 49% 45%
Unsure 5% 4% 11% 3% 3%
Total 100% 100% 100% 100% 100%
Mayor * Race_Ethnicity Crosstabulation
% within Race_Ethnicity
Race_Ethnicity
Japanes Hispanic/Latin
Caucasian e Filipino Hawaiian Chinese o Other/Mixed
Mayor Cayetano 61% 39% 57% 57% 54% 33% 44%
Caldwell 36% 57% 29% 41% 38% 67% 51%
Unsure 4% 3% 14% 3% 7% 4%
Total 100% 100% 100% 100% 100% 100% 100%

11. 11
Mayor * Politics Crosstabulation
% within Politics
Politics
Liberal/Progressiv Conservativ
e Moderate e Unsure
Mayor Cayetano 36% 51% 68% 49%
Caldwell 58% 46% 30% 41%
Unsure 6% 3% 1% 11%
Total 100% 100% 100% 100%
Mayor * Party_ID Crosstabulation
% within Party_ID
Party_ID
Republica Independen
Democrat n t Unsure
Mayor Cayetano 38% 68% 66% 58%
Caldwell 58% 29% 31% 26%
Unsure 5% 4% 3% 16%
Total 100% 100% 100% 100%

12. 12
Mayor * Education Crosstabulation
% within Education
Education
High
No School College Graduate
degree Degree Degree Degree
Mayor Cayetano 33% 56% 53% 43%
Caldwell 33% 39% 42% 54%
Unsure 33% 4% 5% 3%
Total 100% 100% 100% 100%
Mayor * Military_Family Crosstabulation
% within Military_Family
Military_Family
Yes No
Mayor Cayetano 53% 50%
Caldwell 43% 46%
Unsure 4% 4%
Total 100% 100%
Mayor * Household_Income Crosstabulation
% within Household_Income
Household_Income
$50,000 $50,000- $100,000
or less $100,000 or more
Mayor Cayetano 59% 46% 49%
Caldwell 34% 50% 48%
Unsure 7% 4% 3%
Total 100% 100% 100%