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From Passion to Profits Turning  your ideas  into  your income .
Hi! I’m Alison Covarrubias ,[object Object],[object Object],[object Object],[object Object],[object Object]
If this is true about you . . .  ,[object Object],[object Object],[object Object],[object Object],[object Object],You are in the right place.
There are many moving parts to creating a business
Before we get into one of them, marketing, let’s have a little talk.
What will having a business do for your life?
Have you read a business book? 
What parts of business are you most passionate? 
Room survey: How bad do you want this?  Scale of 1-10  ,[object Object],[object Object]
Time for the good stuff . . .  ,[object Object],[object Object]
Marketing Challenge 1:  AUDIENCE & MESSAGE   ,[object Object],[object Object],[object Object]
Marketing Challenge 1:  AUDIENCE & MESSAGE   ,[object Object],[object Object],[object Object]
Marketing Challenge 2:  WHERE TO START ,[object Object],[object Object]
Marketing Challenge 2:  WHERE TO START  ,[object Object],[object Object]
Marketing Challenge 3: COSTS  ,[object Object],[object Object]
Marketing Challenge 3: COSTS  ,[object Object],[object Object]
Marketing Challenge 4:  FINANCIAL GOAL ,[object Object],[object Object],[object Object]
Marketing Challenge 4:  FINANCIAL GOAL ,[object Object],[object Object],[object Object]
Marketing Challenge 5:  NOT ENOUGH TIME ,[object Object],[object Object]
Marketing Challenge 5:  NOT ENOUGH TIME ,[object Object],[object Object],[object Object]
Marketing Challenge 6:  YOU'RE A DIY PERSON ,[object Object],[object Object]
Marketing Challenge 6:  YOU'RE A DIY PERSON ,[object Object],[object Object]
Marketing Challenge 7:  FEAR OF FAILURE ,[object Object],[object Object]
Marketing Challenge 7:  FEAR OF FAILURE ,[object Object],[object Object]
You have a HUGE head start! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great job everyone!

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HSMG Passion to Profits: Marketing Focus

Hinweis der Redaktion

  1. You love making soap and creams! You would probably do and it all day long, if only it would pay the bills ... Sound familiar? How you get your products from your kitchen to your customers is how you will turn your financial focus from expenses to income. Once you have your brand elements in place, you need a strategy to make sales. Your strategy includes selecting the best marketing channels for your level of ability and resources, crafting the right messages, and closing the deal. In this session, you will begin the selection process of your preferred marketing channels. You will also have the option to work on your marketing communications, or your sales conversation. We will divide into two groups and you will begin writing and editing your own words to collect the cash
  2. Example: Eat, Pray, Love - Elizabeth Gilbert 
  3. Marketing techniques are evolving, and unless you've been doing it since you were born, you have a lot to catch up on. 
  4. Example: Car, you can fill the gas, air in tires, etc. At some point, you need a mechanic who has tools to get the job done