This presentation is for the start-up business owner who wants to take simple action steps on their marketing plan. To get the most out of this presentation, focus on the ACTION steps, of which there are seven.
You love making soap and creams! You would probably do and it all day long, if only it would pay the bills ... Sound familiar? How you get your products from your kitchen to your customers is how you will turn your financial focus from expenses to income. Once you have your brand elements in place, you need a strategy to make sales. Your strategy includes selecting the best marketing channels for your level of ability and resources, crafting the right messages, and closing the deal. In this session, you will begin the selection process of your preferred marketing channels. You will also have the option to work on your marketing communications, or your sales conversation. We will divide into two groups and you will begin writing and editing your own words to collect the cash
Example: Eat, Pray, Love - Elizabeth Gilbert
Marketing techniques are evolving, and unless you've been doing it since you were born, you have a lot to catch up on.
Example: Car, you can fill the gas, air in tires, etc. At some point, you need a mechanic who has tools to get the job done