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KAMPAŅAS KONCEPTS*
*Ilustrācijām ir ilustratīva nozīme

FirePen ļauj ikvienam kļūt par īstu veci uz
20 sekundēm arī neatejot no datora
Griežot tanku ar uguni (īsti veči nekaro) tiešsaistē,
vai pasūtot savu FirePen
kampaņas apraksts

blogi
PR
veikals
Facebook ads 
Precīzi uzrunāta
facebook
auditorija
Facebook
livestream 
Šovs ar cilvēku
iesaisti - pārkausējot
uz pusēm tanku
Brenda vēstneši
Sponsorēti youtube
konti kas jau nodarbojas
ar radīšanu un
iznīcināšanu
Ārējā reklāma 
Google ads,
banneri portālos
Youtube pre-roll
Prezīci mērķēta uz
atslēgas vārdiem
kā to panākt

auditorija
GB, RU, CA, AQ, US - 18+
Precīzi atlasīta visas pasaules vīrieši kuri
strādā vīrišķīgos darbos un FirePen viņiem
noderētu ikdienā, kad smagā tehnika nav
pieejama.
Sociāli aktīvi. Ir Facebook’ā, skatās Youtube.
Pasūta lietas internetā.
(facebook targeting piemērs ar 50$ dienā)

Brenda vēstneši
tādi kā Colin Furze's
YouTube 4 580 588 abonenti
474 138 689 skatījumi
tādi kā Carsandwater
YouTube 849 640 abonenti 
227 104 692 skatījumi

livestream
Pasauli pāršalc ziņa par to, ka cilvēki
facebook live kausē uz pusēm tanku.
Jebkurš facebook live skatītājs var paust
savu emociju, lai sadalītu detaļās tanku ar
FirePen.
Skatītāji balso par no tanka atdalāmo daļu,
izmantojot FB reakcijas. Piemēram, 2000
“sirsniņas” par stobra nogriešanu. 
 
Katrs balsojums piedalās izlozē par iespēju
laimēt kasti ar FirePen. Katrai atdalāmajai
detaļai ir atsevišķa izloze.
Video piedalās aktieri, nevis animēti tēli.

youtube pre-roll
Prometejs atgriezies ar jaunākās paaudzes
uguns tehnoloģiju un aicina skatītāju vērot
tanka sadalīšanu ar FirePen.
 
30 sekunžu klips, kas parādās skatītājiem
pirms viņu meklētā video ar tādiem atslēgas
vārdiem kā…
#ﬁre #fail #hot #rammstein #prodigy #burn
#diy #wildﬁre #hellonearth #unlock #metal
#heavymetal #spygadgets #garage #melting
#welding #lifehack

rich media
Produktu var izmēģināt portālos un
blogos, ar FirePen kursoru dedzinot
vietnēs caurumus.

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7. blogi PR veikals Facebook ads  Precīzi uzrunāta facebook auditorija Facebook livestream  Šovs ar cilvēku iesaisti - pārkausējot uz pusēm tanku Brenda vēstneši Sponsorēti youtube konti kas jau nodarbojas ar radīšanu un iznīcināšanu Ārējā reklāma  Google ads, banneri portālos Youtube pre-roll Prezīci mērķēta uz atslēgas vārdiem kā to panākt

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11. livestream Pasauli pāršalc ziņa par to, ka cilvēki facebook live kausē uz pusēm tanku. Jebkurš facebook live skatītājs var paust savu emociju, lai sadalītu detaļās tanku ar FirePen. Skatītāji balso par no tanka atdalāmo daļu, izmantojot FB reakcijas. Piemēram, 2000 “sirsniņas” par stobra nogriešanu.    Katrs balsojums piedalās izlozē par iespēju laimēt kasti ar FirePen. Katrai atdalāmajai detaļai ir atsevišķa izloze. Video piedalās aktieri, nevis animēti tēli.

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13. rich media Produktu var izmēģināt portālos un blogos, ar FirePen kursoru dedzinot vietnēs caurumus.

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