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THE       1
                       TOOL IS
                            ST

                 YOUR ATTENTION:
                 HARDCORE SEO & SOCIAL
                 POWER TOOLS

@kmullett   #SMX Toronto
Carefully monitor not only
                      the reputation you create,
                      but that which is created
                      about you.




            DON’T LET THE INTERN DO IT!
@kmullett   #SMX Toronto
ACTION: START LISTENING AND WATCHING
 Tools HELP you pay attention

      Set alerts for: brand, usernames, product/service
      names, competition, employee names, influencers
      in your field, and possibly misspellings.




@kmullett     #SMX Toronto
USING GOOGLE OPERATORS
 Trying to clean up from a bad SEO or Plagiarism?



       1.   Alerts
       2.   allintitle:
       3.   allintext:
       4.   site:whois.domaintools.com/ “bad seo dude”
       5.   What else is on this server?
       6.   Gone, but not really?



@kmullett       #SMX Toronto
CHECK BRAND/IDENTITY AVAILABILITY
 Help clients grab their online properties



                                             $



                                             $

@kmullett     #SMX Toronto
FIND YOUR AUDIENCE
 It doesn’t matter what ‘I’ like…




            Which phone line will you be
            ignoring today?



@kmullett       #SMX Toronto
ACTION: FIND WHICH CHANNELS THEY PREFER
 Where are they now?




$

$

                           $          $

@kmullett   #SMX Toronto
DOCUMENTATION, IS THAT A ‘TOOL’?
 Discovered, documented, tracked, removed




@kmullett    #SMX Toronto
ACTION: GET YOUR LOCAL CLEANED UP!
 Or grab local listings if you haven't




    Keep name, address, phone consistent!

@kmullett      #SMX Toronto
WHILE TALKING WITH A PROSPECT/C-SUITE
 What might the ‘other’ guy not think of?




@kmullett     #SMX Toronto
GOOGLE ANALYTICS URL BUILDER
 Chrome extension



  » Pre-populate URL
  » Setup quick sets
  » Bit.ly integration




@kmullett      #SMX Toronto
GOOGLE+ SHARING TOOLS
 Extensions & Plug-ins




@kmullett     #SMX Toronto
WHAT HAS MY ATTENTION RIGHT NOW
 Alpha, Beta, and others




            β


                 β
                               β

@kmullett       #SMX Toronto
BONUS SLIDE 1: IMAGE SEARCH TOOLS
 What’s behind the digital curtain?




                                      In Search of Stock Photography
                             My 49 Stock Photography Sites Mega List


@kmullett    #SMX Toronto
BONUS SLIDE 2: SOCIAL MEDIA TOOLS
 Starting at freemium…




@kmullett    #SMX Toronto
BONUS SLIDE 3: PAID SEO TOOLS
 I don’t have the time…




@kmullett    #SMX Toronto
BONUS SLIDE 4: SPEED & PERFORMANCE
 Start measuring it!




@kmullett     #SMX Toronto
BONUS SLIDE 5: PAID SOCIAL TOOLS
 Most don’t even list pricing!


 formerly Radian6




@kmullett           #SMX Toronto
Humanize your message
Encourage conversation
Listen first
Promote Less.



             H.E.L.P. PHILOSOPHY
@kmullett    #SMX Toronto
search “Kevin Mullett”
                                           bit.ly/aboutKM
                                                 @kmullett




             ME                               Joe Shoemaker – untitled pic of me




@CirrusABS   Text “like cirrusabs” to 32665

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The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto

  • 1. THE 1 TOOL IS ST YOUR ATTENTION: HARDCORE SEO & SOCIAL POWER TOOLS @kmullett #SMX Toronto
  • 2. Carefully monitor not only the reputation you create, but that which is created about you. DON’T LET THE INTERN DO IT! @kmullett #SMX Toronto
  • 3. ACTION: START LISTENING AND WATCHING Tools HELP you pay attention Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings. @kmullett #SMX Toronto
  • 4. USING GOOGLE OPERATORS Trying to clean up from a bad SEO or Plagiarism? 1. Alerts 2. allintitle: 3. allintext: 4. site:whois.domaintools.com/ “bad seo dude” 5. What else is on this server? 6. Gone, but not really? @kmullett #SMX Toronto
  • 5. CHECK BRAND/IDENTITY AVAILABILITY Help clients grab their online properties $ $ @kmullett #SMX Toronto
  • 6. FIND YOUR AUDIENCE It doesn’t matter what ‘I’ like… Which phone line will you be ignoring today? @kmullett #SMX Toronto
  • 7. ACTION: FIND WHICH CHANNELS THEY PREFER Where are they now? $ $ $ $ @kmullett #SMX Toronto
  • 8. DOCUMENTATION, IS THAT A ‘TOOL’? Discovered, documented, tracked, removed @kmullett #SMX Toronto
  • 9. ACTION: GET YOUR LOCAL CLEANED UP! Or grab local listings if you haven't Keep name, address, phone consistent! @kmullett #SMX Toronto
  • 10. WHILE TALKING WITH A PROSPECT/C-SUITE What might the ‘other’ guy not think of? @kmullett #SMX Toronto
  • 11. GOOGLE ANALYTICS URL BUILDER Chrome extension » Pre-populate URL » Setup quick sets » Bit.ly integration @kmullett #SMX Toronto
  • 12. GOOGLE+ SHARING TOOLS Extensions & Plug-ins @kmullett #SMX Toronto
  • 13. WHAT HAS MY ATTENTION RIGHT NOW Alpha, Beta, and others β β β @kmullett #SMX Toronto
  • 14. BONUS SLIDE 1: IMAGE SEARCH TOOLS What’s behind the digital curtain? In Search of Stock Photography My 49 Stock Photography Sites Mega List @kmullett #SMX Toronto
  • 15. BONUS SLIDE 2: SOCIAL MEDIA TOOLS Starting at freemium… @kmullett #SMX Toronto
  • 16. BONUS SLIDE 3: PAID SEO TOOLS I don’t have the time… @kmullett #SMX Toronto
  • 17. BONUS SLIDE 4: SPEED & PERFORMANCE Start measuring it! @kmullett #SMX Toronto
  • 18. BONUS SLIDE 5: PAID SOCIAL TOOLS Most don’t even list pricing! formerly Radian6 @kmullett #SMX Toronto
  • 19. Humanize your message Encourage conversation Listen first Promote Less. H.E.L.P. PHILOSOPHY @kmullett #SMX Toronto
  • 20. search “Kevin Mullett” bit.ly/aboutKM @kmullett ME Joe Shoemaker – untitled pic of me @CirrusABS Text “like cirrusabs” to 32665