The document discusses various online tools for SEO, social media, and brand monitoring and management. It provides tips on using tools to set alerts, check brand availability, find target audiences, document issues, clean up local listings, and more. Several specific tools are mentioned like Google operators, Google Analytics URL Builder, Google+ sharing extensions, and paid analytics and social media tools.
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The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto
1. THE 1
TOOL IS
ST
YOUR ATTENTION:
HARDCORE SEO & SOCIAL
POWER TOOLS
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2. Carefully monitor not only
the reputation you create,
but that which is created
about you.
DON’T LET THE INTERN DO IT!
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3. ACTION: START LISTENING AND WATCHING
Tools HELP you pay attention
Set alerts for: brand, usernames, product/service
names, competition, employee names, influencers
in your field, and possibly misspellings.
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4. USING GOOGLE OPERATORS
Trying to clean up from a bad SEO or Plagiarism?
1. Alerts
2. allintitle:
3. allintext:
4. site:whois.domaintools.com/ “bad seo dude”
5. What else is on this server?
6. Gone, but not really?
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13. WHAT HAS MY ATTENTION RIGHT NOW
Alpha, Beta, and others
β
β
β
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14. BONUS SLIDE 1: IMAGE SEARCH TOOLS
What’s behind the digital curtain?
In Search of Stock Photography
My 49 Stock Photography Sites Mega List
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15. BONUS SLIDE 2: SOCIAL MEDIA TOOLS
Starting at freemium…
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16. BONUS SLIDE 3: PAID SEO TOOLS
I don’t have the time…
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