These slides were created for a workshop during Dutch Design Week 2014, during which we discussed a set of design principles that help designers design products that are suitable for the circular economy.

2. 2
TODAY’S AGENDA
Rapid
Fire
Introduc0ons
Our
Why,
How,
What
14:30
-­‐
15:00
GUEST SPEAKERS
15:00
-­‐
15:30
15:30
-­‐
16:00
16:00
-­‐
16:30
Trialling
the
Guide
Feedback
Session
Workshop
Wrap-­‐up

3. 3
What is this all about?
RACE Coalition
Circular
Design:
Arjanna
van
der
Plas
(arjanna@circle-­‐economy.com)
Katherine
Whalen
(katherine@circle-­‐economy.com)
Douwe
Jan
Joustra
(djj@imsa.nl)

4. 4
RACE Coalition Circular Design Theme
“Onze
missie
is
dat
in
2020
alle
designers
in
Nederland
rekening
houdt
met
de
circulaire
design
principes
in
het
design
proces.
Van
(industrieel)
productdesigners,
tot
architecten
tot
modeontwerpers
en
servicedesign.”

5. 5
The plan

6. 6
Our Six Principles
• All
materials
are
cycled
infinitely
in
either
technical
or
biological
cycles
• All
energy
is
derived
from
renewable
or
otherwise
sustainable
sources
• Human
acNviNes
support
ecosystems
and
the
rebuilding
of
natural
capital
• Human
acNviNes
support
a
healthy
and
cohesive
society
and
culture
• Human
acNviNes
support
human
health
and
happiness
• Resources
are
used
to
generate
value
(financial
and
other
forms)

7. 7
The inventory
including…
• TU
DelT
Research
• Circular
Economy
Toolkit
• Ellen
MacArthur
FoundaNon
• The
Great
Recovery

8. 8
What is designing for a circular world?
“When
designing
for
a
circular
world,
many
ques0ons
s0ll
need
to
be
answered.
But
it's
also
crucial
for
designers
to
broaden
the
design
scope
so
they’re
not
just
looking
at
a
standalone
product.
Instead,
they
need
to
consider
the
product
in
an
“end-­‐to-­‐end”
way—
that
is,
within
the
context
of
a
global
system
of
resources.”

9. 9
What is designing for a circular world?

10. 10
Step 1: Reframing the brief

11. 11
Step 2: Usage Scenarios

12. 12
Step 3: Visioning the System

13. 13
Step 4: Systems Overview

14. 14
Step 4: Systems Overview

15. 15
Step 5: Incorporating the Principles

16. 16
Step 5: Incorporating the Principles

17. 17
Step 5: Incorporating the Principles

18. 18
Step 5: Incorporating the Principles

19. 19
Step 5: Incorporating the Principles

20. 20
Step 5: Incorporating the Principles

21. 21
Step 6: System Redesign Iteration

22. 22
TOGDUAEYST’ SS PAEGAEKNEDRAS
Case Exercises

23. 23
TOGDUAEYST’ SS PAEGAEKNEDRASBut, what are those
‘circular design principles’?
Case 1: Electric bicycle
E-­‐bike
sales
have
steady
increased
over
the
past
years
as
they
become
more
popular
with
the
long
distance
commuter
as
well
as
the
ageing
popula0on.
Design
a
new
line
of
electric
bicycles
for
Dutch
market
leader
Gazelle.
Design Cases
Case 2: Textiles
French
Toast
-­‐
one
of
America’s
leading
school
uniform
sellers
-­‐
is
redesigning
their
apparel
line
for
the
next
school
year
and
looking
to
reduce
the
impact
of
their
carbon
footprint
(coTon
produc0on
is
energy
and
water
intensive).
Create
a
proposal
for
this
apparel
line.
Case 3: Furniture
A
new
furniture
company
is
star0ng
up.
They
want
to
quickly
make
a
name
for
themselves
in
the
furniture
world
and
have
asked
you
to
create
designs
for
a
line
of
office
furniture.

24. 24
What is designing for a circular world?

25. 25
TOGDUAEYST’ SS PAEGAEKNEDRAS
Feedback Session

26. 26
FutTuOGrDeU AEoYSfT’ C SSi rPAcEGuAElaKNrED RDASesign
3 Statements: Agree or Disagree?

27. 27
To
design
circularly:
Statement 1: Designers need more training

28. 28
To
design
circularly:
Statement 2: Designers need more tools

29. 29
To
design
circularly:
Statement 3: Designers need more support

30. 30
TOGDUAEYST’ SS PAEGAEKNEDRAS
Anything else?

31. 31
TOGDUAEYST’ SS PAEGAEKNEDRAS
Thank you!
Arjanna
van
der
Plas
(arjanna@circle-­‐economy.com)
Katherine
Whalen
(katherine@circle-­‐economy.com)
Douwe
Jan
Joustra
(djj@imsa.nl)