The document discusses strategies for using Pinterest for business purposes. It describes Pinterest as a discovery engine and source of traffic. It outlines the tools available for business accounts, including bio information, boards, pinning strategies, and rich pins. The document also provides advice on analyzing brands, audiences, editorial calendars, and analytics. It shares best practices from companies like Nordstrom, Sephora, Bank of America, and Etsy that use Pinterest for email marketing, cross-promotion, and driving traffic to websites.

1. Pinterest
I L M I G L I O R
social amico
D I T U T T E L E A Z I E N D E

2. Cinzia Di Martino
@ C I N Z I A D I M A R T I N O
# W U D 1 6

3. @ C I N Z I A D I M A R T I N O# W U D 1 6
Agenda
C O S ' È ( E N O N È )
S T R U M E N T I
S T R A T E G I E
B E S T P R A C T I C E S

4. C O S ' È
( e cosa non è )
@ C I N Z I A D I M A R T I N O
# W U D 1 6
Pinterest

5. @ C I N Z I A D I M A R T I N O# W U D 1 6
D I S C O V E R Y E N G I N E

6. @ C I N Z I A D I M A R T I N O# W U D 1 6
D I S C O V E R Y E N G I N E
F O N T E D I T R A F F I C O
S E R P D I G O O G L E
1 C L I C D I S E P A R A Z I O N E

7. S T R U M E N T I
( e potenzialità )
@ C I N Z I A D I M A R T I N O
# W U D 1 6
Pinterest

8. @ C I N Z I A D I M A R T I N O# W U D 1 6
A C C O U N T B U S I N E S S

9. @ C I N Z I A D I M A R T I N O# W U D 1 6
B I O & D E S C
N O M E
C R O S S
S O C I A L
S I T O / B L O G
E C O M M E R C E

10. @ C I N Z I A D I M A R T I N O# W U D 1 6
A C C O U N T B U S I N E S S
B O A R D

11. @ C I N Z I A D I M A R T I N O# W U D 1 6
P A R O L E C H I A V E
N O M E
C O N T E N U T I S P E C I F I C I
D E S C R I Z I O N I

12. @ C I N Z I A D I M A R T I N O# W U D 1 6
A C C O U N T B U S I N E S S
B O A R D
P I N , R E P I N & C O M M E N T I

13. @ C I N Z I A D I M A R T I N O# W U D 1 6
5 / 3 0 P I N A L G I O R N O
L O G O O S I T O
2 / 3 C O M M E N T I A L D Ì
I M M A G I N I V E R T I C A L I

14. @ C I N Z I A D I M A R T I N O# W U D 1 6
A C C O U N T B U S I N E S S
B O A R D
P I N , R E P I N & C O M M E N T I
R I C H P I N S

15. A C C O U N T B U S I N E S S
R I C H P I N S
@ C I N Z I A D I M A R T I N O# W U D 1 6
R E C I P E P I N S
P R O D U C T P I N SA R T I C L E P I N S
P L A C E P I N S
M O V I E P I N S
A P P P I N S

16. S T R A T E G I E
( come organizzarsi )
@ C I N Z I A D I M A R T I N O
# W U D 1 6
Pinterest

17. @ C I N Z I A D I M A R T I N O# W U D 1 6
A N A L I S I B R A N D

18. @ C I N Z I A D I M A R T I N O# W U D 1 6
M I S S I O N | V I S I O N | E V E N T I
F O N T I I N T E R N E
F O N T I E S T E R N E

19. @ C I N Z I A D I M A R T I N O# W U D 1 6
A N A L I S I B R A N D
A U D I E N C E & F O L L O W E R

20. @ C I N Z I A D I M A R T I N O# W U D 1 6
A N A L I S I B R A N D
A U D I E N C E & F O L L O W E R
I N T E R A Z I O N E
C O M M E N T I
R E P I N
B O A R D
C O N D I V I S E
A L T R I I N T E R E S S I
C O N T E N U T I
P R E F E R I T I

21. @ C I N Z I A D I M A R T I N O# W U D 1 6
A N A L I S I B R A N D
A U D I E N C E & F O L L O W E R
C A L E N D A R I O E D I T O R I A L E

22. @ C I N Z I A D I M A R T I N O# W U D 1 6
A N A L I S I B R A N D
A U D I E N C E & F O L L O W E R
C A L E N D A R I O E D I T O R I A L ESORPRESA
B I T . L Y / C A L E N D E R E S T

23. @ C I N Z I A D I M A R T I N O# W U D 1 6
A N A L I S I B R A N D
A U D I E N C E & F O L L O W E R
C A L E N D A R I O E D I T O R I A L E
A N A L Y T I C S

24. B E S T P R A C T I C E S
( HowTo )
@ C I N Z I A D I M A R T I N O
# W U D 1 6
Pinterest

25. @ C I N Z I A D I M A R T I N O# W U D 1 6
N O R D S T R O M
PINIT BUTTON
SITOVERIFICATO
EMAILMARKETING
CROSSSOCIAL
TOPPIN DA SITO
20-30 PIN
HUMAN2HUMAN

26. @ C I N Z I A D I M A R T I N O# W U D 1 6
S E P H O R A . I T
DESCRIZIONI
RICHPIN
EMAILMARKETING
CROSSSOCIAL
THEBEAUTYBOARD
14000PIN &
60%TRAFFICO

27. @ C I N Z I A D I M A R T I N O# W U D 1 6
B A N K O F A M E R I C A
PINITBUTTON
PROMOTEDPINS
RICHPINS
CONTENUTI
UTILI
EDUCAZIONE

28. @ C I N Z I A D I M A R T I N O# W U D 1 6
E T S Y
PINIT BUTTON
SITOVERIFICATO
EMAILMARKETING
CROSSCHANNEL
RICHPIN
8% SELLERS
67% REPIN

29. Grazie a tutti
@ C I N Z I A D I M A R T I N O
# W U D 1 6