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Driven to distraction
@gilescolborne


                        http://www.flickr.com/photos/bartvandijk/4362990052/
                                                                           1
http://www.flickr.com/photos/stepnout/2550739848/   2
3
Worldwide sales (millions)


800
                               You are here
600



400



200



 0
      2005   2006   2007      2008    2009    2010      2011E   2012E    2013E


             Desktops & Notebooks                Smartphones & Tablets


                                                                        Source: Morgan Stanley   4
5
4168




       5
50+



40-49



30-39



20-29


        0%      25%             50%          75%        100%

             5 or fewer items         6 or more items

                                                               6
Clifford Nass

                7
8
9
10
11
Tiny Tower




             12
Tiny Tower   Do not download




                           12
13
OMFG
       13
14
15
16
16
1. Minimise distraction


                          17
18
19
20
21
22
2. Focus


           23
24
25
3. Increase motivation


                         26
Carol Dweck

              27
28
29
4. Decrease pressure


                       30
31
Add this option
You can remove it later




                          32
5. Facilitate recovery


                         33
34
A simple plan?


• Minimise distractions
• Focus
• Increase motivation
• Decrease pressure
• Facilitate recovery
                          35
And: understand context


                      36
37
38
38
K   Press a key on the keyboard 0.20 seconds
P   Point the mouse to an object 1.10 seconds
B   Button press (mouse) 0.10 seconds
H   Hand from keyboard to mouse 0.40 seconds
M   Mental preparation 1.20 seconds
W   User waiting for the system to respond




                                                39
K   Press a key on the keyboard 0.20 seconds
P   Point the mouse to an object 1.10 seconds
B   Button press (mouse) 0.10 seconds
H   Hand from keyboard to mouse 0.40 seconds
M   Mental preparation 1.20 seconds
W   User waiting for the system to respond




                                                39
40
Xerox Alto
             41
42
Thank you.




             43

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HCID 2012 - Giles Colborne