AWS Community Day CPH - Three problems of Terraform
Taking Control of Social Media For Your Career - 2016
1. Taking Control of Social Media for Your Career
Cindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
2. When nothing, or
nothing good, is found
about you, you end up
in the "less likely" or
"no" piles.
•Google yourself
•Google others in your
field and compare
•Work on public image
•Not optional any longer
http://www.huffingtonpost.com/susan-p-joyce/job-search-tips_b_4834361.html
3. • You used a hotmail or aol
email
• I can’t find you on Google
• Your last tweet was from
2011
• Inappropriate public
Facebook photos
• LinkedIn photo is a selfie
• You haven’t written
anything since college
Now there are countless channels
to publish your work, so whether
you self-publish through LinkedIn,
post to Medium, or just keep your
own blog current, you should be
able to provide a current work
sample that doesn’t have your
college professor’s edits all over it.
4. Start a Blog
Blogging allows you to explore your passions, improve writing skills,
communicate with others who share your interest
5. LinkedIn • Your LinkedIn profile can connect you to
thousands of professionals
• Search for connections at companies of interest
• Create a LinkedIn profile that reflects your
interests and background much like a resume
• Include your Website on your LinkedIn profile
6. Facebook • Facebook is a fun place to share with friends
• But remember, any friend can be a potential
career contact
• Friend faculty and professional contacts, as
long as you keep your Facebook activities
professional and above board. Use privacy
settings and friends lists carefully. As an
alternate, subscribe to people, allow them to
subscribe to you
7. Twitter
• Start a Twitter account; free & simple
• Follow interesting people in your field.
• Use widgets to repurpose
to your Web site or blog.
New content all the time.
• Respond to questions
• Retweet interesting items
8. Photos
and Visuals
• Instagram - add filters to photos; share with
your friends (Facebook purchased in 2013)
• Pinterest – another visual platform; pin items;
grouping
• Tumblr – a blogging platform that relies
heavily on the visual (Yahoo purchased in
2013)
• Snapchat – follow brands; experiment with
stories
9. Video • Use your phone
• Learn to use simple editing software
like iMovie or Windows MovieMaker
• YouTube
10. Go Mobile
• Find apps that will allow you to expand
your social media activities
• News apps help you stay in touch
• Social media apps – allow you to post
when you are on the go.
• Periscope – live stream
video from phone
11. Location-based • Foursquare (NYC)
• Location as part of other apps, like Yelp, Facebook,
Twitter, etc.
• Share location, photos with friends
• Get tips and recommendations
• Locations can provide
incentives to users
• Integration with Facebook,
Twitter, Tumblr, etc.
15. Future
• Wearables
• Virtual Reality/360 Video
• Robotics
• Data
• Drones & sensors
• Second-screen
engagement
• Coding for
everyone
16. Leveraging Social
• Employers look at social presence
• Digital/social media planning likely a part of many careers:
social media editor, PR, event planners, marketing
• Demonstrate comfort, expertise, enthusiasm
• Social media careers include strategy and analytics
• Make contacts, ask questions, learn about companies
• Use social network to complement in-person networking
• Stay up-to-date conceptually, as well
• Try new things, have fun!
17. Don’t…
• Curse or use foul language
• Describe illegal activities
• Exhibit rude behavior, explicitly sexual
• Denigrate religion, politician, political group,
ethnicity, etc.
• Use poor spelling and grammar
• Seem to be drunk/drugged
• Slam current employer
• Discuss your search for a new job
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
18. Resources
− SXSW Interactive
− Read Tech blogs like Mashable, TechCrunch,
SmashingMag, Wired.
Tech section of NY Times and FastCompany.com
− Nieman Lab, PBS MediaShift
− We The Media by Dan Gillmor
− Convergence Culture by Henry Jenkins
− The Long Tail and Free by Chris Anderson
− What Would Google Do? by Jeff Jarvis
− Remix by Lawrence Lessig
− Digital Journalism journal –
www.tandfonline.com/loi/rdij20
− International Symposium in Online Journalism –
https://online.journalism.utexas.edu/
− Digital Riptide – digitalriptide.org
Hinweis der Redaktion
Teach Web design and online journalism
Dramatic, unpredictable changes over the past decade
Blogs, podcasts, social media
Online audio, video, slideshows, animated graphics
Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
· Got a good feel for the job candidate’s personality, could see a good fit within the company culture – 46 percent
· Job candidate’s background information supported their professional qualifications for the job – 45 percent
· Job candidate’s site conveyed a professional image – 43 percent
· Job candidate was well-rounded, showed a wide range of interests – 40 percent
· Job candidate had great communication skills – 40 percent
· Job candidate was creative – 36 percent
· Job candidate received awards and accolades – 31 percent
· Other people posted great references about the job candidate – 30 percent
· Job candidate had interacted with my company’s social media accounts – 24 percent
· Job candidate had a large amount of followers or subscribers – 14 percent
Blogger and Wordpress both allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional.
Tumblr is also very popular, for its visual nature and ability to follow.
Free; but pay for a custom domain
Can customize via templates or CSS if you know it
You can add photos, video, links, other social features
Tag posts with appropriate key terms to help others find your content
Include a page with your resume
LinkedIn is the professional social network
Get a custom url for your Facebook profile - facebook.com/username
Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.
A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile
A Facebook Page allows users to become Fans. People will want to associate their interests with you
Any time you have new content for your blog, post to Facebook
You are likely to need to set up social media accounts for future employers, so important to understand their usage now.
Don't worry about what you are doing at first
It's not as much about who follows you as who you follow
Sometimes, it's not about the tweet, it's about the link
Retweet
Use a hashtag for conferences or conversations (#)
Any time you have new content for your blog, Tweet it
Realtime search
Find desktop and mobile applications to help you manage your Twitter account – TweetDeck, etc
Interview people, have a talk show, do a video blog with commentary, make short films, be creative
Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube
Your username becomes a channel
Tag videos with appropriate keyterms to help others find your content
Other sites, like Vimeo, Viddler
Check-in at locations
Lots of untapped potential for platform
Encourage behaviors and reward customers, clients and fans