This document discusses using social media, especially Twitter and Facebook, for political advocacy and social good. It notes that Facebook dominates in terms of number of users, including 50% of users accessing Facebook via mobile. Twitter is also widely used, with 60% of users on mobile. The document provides information on profiles, following others, tweets and retweets, hashtags, and mentions on Twitter. It explains how these features can increase reach and engagement when used for advocacy on issues and events.
11. Username
Avatar
Profile description
Location Website
How many How many
people I follow people follow
on Twitter me on Twitter
12. • 140 character
messages
• People,
brands
• Often contain
links (URLs are
shortened)
• Thoughts,
ideas,
conversations,
content,
events
13. @mentions
Using @username is the way you talk to or about someone. This convention is used to:
1) Have a conversation with
someone
Yes, these “conversations” are public – there is a
different way to send private messages if you need
to
2) Give credit where credit is
due
Always cite your sources when you can – it’s
journalistically ethical and good Twitter etiquette
3) Talk about or reference
someone/something
Doing this “pings” the person you’re talking
about, so they are more likely to see your
tweet