This document provides guidance for creating change in an enterprise by outlining steps to start doing something new. It recommends anticipating objections, setting time limits, sharing unfinished ideas, and bringing more people along. The process involves writing down what you want to happen and the actions you will take, then explaining it to others and discussing potential issues and reassurances. The overall goal is to stop doing things in your comfort zone and start new behaviors that create lasting change.

1. Creating Change in
Your Enterprise
Cindy Alvarez (@cindyalvarez)
Director of UX,
Yammer (Microsoft) & author,
Lean Customer Development

2. "It takes extraordinary effort to stop
doing something in our comfort zone."
Marshall Goldsmith
Triggers: Creating Behavior that Lasts –
Becoming the Person You Want to Be

3. Get ready
to START DOING

5. Working backwards

6. Explaining what
you want
to happen

7. WRITE (5 min)
• What are you going to start
doing?
• What do you want to
happen?
EXPLAIN (5 min)

8. Pre-emptively
anticipate the worst

9. Breaking the law
Bending the rules
Assuming we can’t do that

10. DISCUSS (20 min)
• What will skeptics /
detractors say?
• How will we acknowledge
and reassure?

11. Set
(ridiculous)
time limits

12. Share
unfinished
ideas

13. Second-guess yourself

14. WRITE (10 min)
• What actions are you going
to take next?
• When will we stop and
assess? (X tasks, Y time…)
EXPLAIN (5 min)

15. Bring more
people along

16. Sell what
you've learned

17. Keep recruiting
allies!

18. I’m always listening –
ask away!
cindy@cindyalvarez.com
@cindyalvarez