HOW TO: Create relevant social media content in under 5 hours a month
Pt3 how to take an idea & get operational (tribe)
1. HURDLE BUSTERS
HOW TO: Have an
Idea & Take it to
Operations
-Building Your Tribe
Chelsea Dygert
#ConsultMent
#YesPhx
2.
3. Let’s Create Context
Name
Business you’re working on? Considering?
How did you hear about Eureka / My talk?
Chelsea Dygert
#ConsultMent
#YesPhx
4. What We’ll Cover:
#YesPhx
8 Talks on Ideas to Operations
1) Where Good Ideas Come From
2) Your Elusive Creative Genius
3) *Overview of Co-Working, Accelerators, Incubators (35+ in
Phx)
4) Overview of Idea-to- Operations Building Blocks
a) Building a Tribe
5. Who is the Go-To Person?
THE EXPERT
WHY BE THE EXPERT?
● Communities naturally form
around you
● People trust experts
● People will want to work for you
● People will want to buy from you
● Press will want to interview you, etc
6. How to become the expert?
Teach
BUT WE NEED A LITTLE MORE...
As entrepreneurs (marketers),
we need influence
"Selling to people who actually want to
hear from you is more effective than
interrupting strangers who don't"
~Seth Godin
8. Godfather of “Tribe”
Seth Godin(click for TED talk)
“A tribe is a group of people connected to one another, connected
to a leader, and connected to an idea….. A group needs only two
things to be a tribe: a shared interest and a way to
communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
9. What is an audience
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one
tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
PeopleHelpingPeople
-The people who watch, read, or listen to something
-A group of ardent admirers or devotees
10. A Few Distinctions:
● “Tribe” has all 3 elements (leader, idea,
connection) - clear borders
● “Community” lacks direct connections
(people meet by chance) - blurry borders
● “Crowd” lacks a leader
11. Are YOU Willing to “Stand Up”
"If not us, then who?
If not now, then when?"
~John Lewis
expertenough.com
Why is it Important?
12. Are YOU Willing to “Stand Up”
"The goal is not to do business with everybody
who needs what you have. The goal is to do
business with people who believe what you
believe."
~Simon Sinek
(TED Talk here)
Source: Ideas To Operations by
Chris Mohritz
13. The marketplace is noisy
ITS A NOISY, NOISY WORLD
● “Adding a zero to your paycheck” is
all about density
● Connect with groups already
talking about your message
● Speak to receptive ears
● Assume leadership
● Cut through noise (don’t add to it)
Source: Ideas To Operations by
Chris Mohritz
