1.
HURDLE BUSTERS
HOW TO: Grow & Monetize My Website / Blog
Chelsea Dygert
Dygert #ConsultMent
#YesPhx

2.
Create Context
1. Name?
2. How did you hear about Eureka / My talk
3. What are you working on?
Have a Blog?
Monetize yet?
Chelsea Dygert
Dygert #ConsultMent
#YesPhx

3.
“A tribe is a group of people
connected to one another,
connected to a leader,
and connected to an idea.
A group needs only two things to be a tribe:
a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Use Website To Establish & Engage
Your Tribe
Chelsea Dygert
Dygert #ConsultMent
#YesPhx

4.
Online MediaRules
● Every social site has a culture -
understand, engage, innovate
● Everything has balance. Test, test, test.
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be self-promotion
○ LESS on blogs: (Use subliminal & passive promotion)
Make sure profile / content, and contest matches business.
if you wouldn’t do it offline, don’t do it online
● Strategize, plan, & be consistent
Chelsea Dygert
Dygert #ConsultMent
#YesPhx

5.
What is a blog
● Your diary (or business journal) for whatever topic you wish to gather a
tribe around.
● Basic website
● With a portion of “journal” style content

6.
Why blog?
● Makes Google like you. ALOT
○ Helps people find you on Google
● Produces leads
● Expands network
● Creates Platform & content for communication
● Establishes you as a thought-leader & expert
● Creates web authority
● Creates strategized content for ALL other online
work
○ Social Media, Inbound Marketing, etc
● You OWN it (content, traffic, ad. revenue,)

7.
WHY BLOG - Stats for the Business
● Blog 1-2x per month
○ Generated 70% more leads than those with NO blog
● Blogged 6-8x month
○ doubles their leads from when blogging 3-5x month
● 1-10 employee companies saw most direct lead-benefit
● Websites of 50-100 pages had 48% MORE traffic
○ One year of blogging (once a week)
● 15 blog posts a month
○ 5x the traffic of those w/ no blogging
● 81% of consumers trust blog info & advice
● 61% make a purchase due to a blog post
Blogging Statistics - By Hubspot, article by Scott McKelvey

8.
Let’s get Started
What you need:
1) User-friendly
2) Viewable / function (Mobile, different browsers, etc)
3) Widely accepted
a) Google knows & likes it
b) Tweaks worked out
c) Getting help = easy Developers everywhere
Platforms:
● Wordpress (.org OR .com)
○ .org = open source software
○ .org = you buy a domain & YOU own it
● Blogger
● Tumblr -for creatives
● Squarespace - professional looking. Very out-of-the box
● Comparisons & more

9.
From Scratch:
● Set up your blog.
● Commit to publishing schedule
● Write 1 month’s worth of content before publishing
○ Especially when getting started.
○ Find what works. Test. Retest. Test. Retest.
● Each platform needs to match CULTURE of each platform
● Be social.
○ Use CTA (Calls to Action. AT THE END).
○ Comment on other’s posts & Respond to your comments
● Been blogging a while? Repurpose Content (retitle & restructure)
35 blogging tips

10.
Weekly: 3 Hours or Less
Get 2-3 Posts
● Keep running list of topics
○ You, your passion, your story, your inspirations (4)
○ Top 10 FAQs about YOUR business
○ Top 5 FAQs about industry
○ 5 FAQs about product / service
● Pick a topic and write everything on it that you can think / gather in 1.5 hours
○ Break content up into 2-3 chunks, and format.
● Blog formatting Checklist (SEO for Dummies)
○ Focus: 1-2 Keywords / 1 Keyphrase (use it 4x)
■ {Pick these based on google keyword planner results}
○ Write READABLE content (use bullets, lists, sections)
○ Use major “tags” (header tags, alt tags, etc)
○ Include 2 outside sources Great formatting blog example

11.
THE RULES:● Define PURPOSE / Goal of your blog
● If you need to be writing 2, split them
● Study the masters (in blogging) and (in blogging IN your industry).
● Each platform needs to match CULTURE of each platform
● Vary your type of content
○ Especially when getting started.
○ Find what works. Test. Retest
● Be social.
○ Use CTA (Calls to Action. AT THE END).
○ Comment on other’s posts & Respond to your comments
● Been blogging a while? Repurpose Content (retitle,restructure, conglomerate)
35 blogging tips

12.
Let’s start growing
SEO (OC/DC), Working for Customers, not Clicks
SEO is NOW = Optimize Content for Discovery and Conversion
Gain Links
Gain Authority
Don’t be AFRAID to alienate (especially per post)
or be slightly controversial. Controversy starts conversation
1) Keywords (Google Keyword Planner - just need a google account, free)
2) Guest Blogging
3) Cross-promote (internally & externally)
4) Get / create an email list of subscribers. And use it.
5) Give rewards (intrinsic and extrinsic)
6) NO: buts, ifs, maybes, i think’s, I believe’s, Write with Strength
7) Allow readers to “get to know you.” Don’t be scared to show struggles & weaknesses
8) Inspire / evoke emotion (especially in open / close)
9) STOP being scared of giving it away free.

13.
Directly Monetize
1. Physical Products
a. Your Own / White labeled
2. Affiliate Links (Amazon Affiliate Program)
a. As seen here
3. Sell Your Professional Service
a. Establish your Expertise to be hired
4. Membership site (Lynda.com)
a. Create content SERIES for edu series : melanieduncan.com
Need more direction? Check this out!

14.
Directly Monetize...Cont
5. Combination / Sell Digital Products
a. Funnel = Free blog article → Free / Cheap Webinar → Paid training series → High-
End Expert Service
6. Sell Ad space
a. Pay Per Click via Google Adsense
b. Your Own Ad Space:
i. High traffic + High click-through + low bounce rate
ii. Seen here: ProRodeo.com
iii. Money from Youtube traffic (Example: Kandee Johnson)
7. Influencer Marketing**
a. Have a ton of influence, write / promote others
b. The natural / authentic billboard to your direct market
c. See Presentation on How To Build a Tribe ft @HDFMagazine
Need more direction? Check this out!
General (non-industry specific) Affiliate Aggregators

15.
Monetizing Social
● Instagram
○ How The Supermodels do it & get paid 10k-300k
○ From Forbes
○ Via Influencer Marketing
■ 92% Of consumers are more likely to trust influencers for
credible brand recommendations than paid advertising.
- AdWeek
● Traffic to video = ad revenue
○ Kandee Johnson

16.
Strategy - YOU MUST Have It
Content marketing
Content is queen…
CONTEXT is KING
Event / News Engagement
Use current activities / events to find / reach a tribe
Brand Building
This is another way for new tribe members to get a “First Impression” of
you…
Handle, profile / header photo, voice / wording, humor (or lack),
conversation,
community engagement
Cross-Promotion
If you have no plan for how to cross promote, expect slow growth, low SEO

17.
Tools & Tips
Research, Research, Research
Promote - use it, cross promote it (online & OFFline)
Engage - with others, events, news, trending
Monitor - search it, measure it, cross-check it - test, test, test
Innovate - Titles, Images, Contests, Topics
Resources to Use:
Hubspot - Lots of good free content
COPYblogger.com
Crowdfunding Bloggers & Influencers
Scheduling Tools: Like Hootsuite | Latergram.me |

18.
TO DO
A) Define a goal for your blog, define 1-3 keywords,
& write a chunk of blog content in Word,
B) Join: Meetup.com/Eureka-Scottsdale
C) Check out the upcoming Speaker / Mentor Series
D) Fill out the survey
E) Find me on Facebook
What do you want to hear about? Write down or email me:
Defining your business, Hashtags, Twitter, Pinterest, Raising Capital,
Wordpress, Instagram, Graphics help, iPhone tips, creating a website,
email campaigns, OTHER CONTENT

19.
Chelsea Dygert
Dygert #ConsultMent
Talk:
Chelsea@DygertConsultMent.com
Stalk: . . . .
@cimforgiven
at Local coffee shop
#YesPhx
CONNECT