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- 1. Chapter 3 Social Media in Journalism Janessa, Kiana, Celeste, and Fiona
- 2. Chapter 3 Social Media in Journalism Janessa, Kiana, Celeste, and Fiona
- 3. Social Media in Journalism “Journalism is meant to give people sense of their world, so they can participate and have a voice in how their world is structured.” -Arianna Huffington Journalism is changing because the way we use social media. It is influencing many aspects such as, newsroom to advertising and management. Content Management Systems(CMS) make is easier to share news content across traditional and social media platforms. *Examples of CMS: FB and Twitter have been popular tools for news sharing.
- 4. Five Functions of Journalism - Journalism is a well defined type of content. Craft and Davis identified 5 democratic needs. 1. Journalism informs, analyzes, interprets, and explains. 2. Journalism investigates. 3. Journalism creates public conversation. 4. Journalism helps generate social empathy. 5. Journalism encourages accountability.
- 5. Journalists and Networking Sites Journalists have learned to become scholars by writing for the Web, blogging, obtaining digital photography skills, audio/video techniques, programming, and social networking. Many social networks use sites to share and comment on news stories. An example would be on Twitter. This social media site has private message(DM) between two followers. Journalists are very active on Twitter especially with breaking news events and they use it frequently.
- 6. The Media Media companies seek to measure all activity on their sites such as beyond page views and engagement due to the amount of time on sites. Social media influencers are seen as very important because of their sharing and discussing of news media content may trigger additional interest. News media are now interested in what audience members and their friends audience are talking about.
- 7. Journalism Theories This is the time where social networking and social media began to change journalism. Ex: Facebook Facebook has become a way to reach the younger generation. In fact, the younger generation use Facebook for a number of things Check on friends Catch up on gossip Politics
- 8. Citizen Journalism Members of the public reporting news events by using the internet.
- 9. CrowdSourcing The process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, especially an online community, rather than from employees or suppliers.
- 10. Micro-Blogging The activity or practice of making short, frequent posts to a microblog.
- 11. Case Studies -WikiLeaks: “an international non-profit journalistic organization that publishes secret information, news leaks, and classified media from anonymous sources”.-Wikipedia -Participatory Journalism “citizen journalists” have radically redefined journalism and political power. Till 1:16
- 12. Successes “Democracy Distribution” in social media groups: Activists, Mainstream media outlets, journalists. “Social media lets us back into the party. The party where the cool kids are”. - Jason Collington, web editor at the Tulsa World. Creates the need for people to belong to groups, they want to join the party. The need to be popular and authentic.
- 13. Blogging Gives everyday people the ability to reach large audiences. 500-1000 words, very few editors, tends to use hyperlinks instead of quotes, uses tags and keywords. Uses images and videos The Huffington Post: royalty-free, has their own blogging laws.
- 14. Failures Most significant challenge= paying for the enterprise Traditional journalists replaced with young, tech savvy employees 2008-09 recession impacted direction of mainstream media College media faced financial hardship as well This lead to a declining quality of journalism
- 15. Trends 1. Public Awareness of effects from newsroom cutbacks 2. News industry failure to capture the bulk of new digital and mobile advertising 3. Increasing amount of native advertising-advertorial content, sponsored tweets, etc-running risk of confusion 4. Paid digital experiments, including use of paywalls for user-paid content 5. Potential for digital impact to challenge local television news revenues 6. Social media and word-of-mouth origination of news instead of through news media sources
- 16. Lessons Objectivity is key in journalism Let audience be the judge Blurred lines of objectivity within social media Social media challenged definition of journalism Along comes the art of storytelling Firms continue to expand social media teams As experience grows, a set of journalism best practices is emerging.
- 17. How is Social Media Changing Journalism?
- 18. Social Media in Journalism “Journalism is meant to give people sense of their world, so they can participate and have a voice in how their world is structured.” -Arianna Huffington Journalism is changing because the way we use social media. It is influencing many aspects such as, newsroom to advertising and management. Content Management Systems(CMS) make is easier to share news content across traditional and social media platforms. *Examples of CMS: FB and Twitter have been popular tools for news sharing.
- 19. Five Functions of Journalism - Journalism is a well defined type of content. Craft and Davis identified 5 democratic needs. 1. Journalism informs, analyzes, interprets, and explains. 2. Journalism investigates. 3. Journalism creates public conversation. 4. Journalism helps generate social empathy. 5. Journalism encourages accountability.
- 20. Journalists and Networking Sites Journalists have learned to become scholars by writing for the Web, blogging, obtaining digital photography skills, audio/video techniques, programming, and social networking. Many social networks use sites to share and comment on news stories. An example would be on Twitter. This social media site has private message(DM) between two followers. Journalists are very active on Twitter especially with breaking news events and they use it frequently.
- 21. The Media Media companies seek to measure all activity on their sites such as beyond page views and engagement due to the amount of time on sites. Social media influencers are seen as very important because of their sharing and discussing of news media content may trigger additional interest. News media are now interested in what audience members and their friends audience are talking about.
- 22. Journalism Theories This is the time where social networking and social media began to change journalism. Ex: Facebook Facebook has become a way to reach the younger generation. In fact, the younger generation use Facebook for a number of things Check on friends Catch up on gossip Politics
- 23. Citizen Journalism Members of the public reporting news events by using the internet.
- 24. CrowdSourcing The process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, especially an online community, rather than from employees or suppliers.
- 25. Micro-Blogging The activity or practice of making short, frequent posts to a microblog.
- 26. Case Studies -WikiLeaks: “an international non-profit journalistic organization that publishes secret information, news leaks, and classified media from anonymous sources”.-Wikipedia -Participatory Journalism “citizen journalists” have radically redefined journalism and political power. Till 1:16
- 27. Successes “Democracy Distribution” in social media groups: Activists, Mainstream media outlets, journalists. “Social media lets us back into the party. The party where the cool kids are”. - Jason Collington, web editor at the Tulsa World. Creates the need for people to belong to groups, they want to join the party. The need to be popular and authentic.
- 28. Blogging Gives everyday people the ability to reach large audiences. 500-1000 words, very few editors, tends to use hyperlinks instead of quotes, uses tags and keywords. Uses images and videos The Huffington Post: royalty-free, has their own blogging laws.
- 29. Failures Most significant challenge= paying for the enterprise Traditional journalists replaced with young, tech savvy employees 2008-09 recession impacted direction of mainstream media College media faced financial hardship as well This lead to a declining quality of journalism
- 30. Trends 1. Public Awareness of effects from newsroom cutbacks 2. News industry failure to capture the bulk of new digital and mobile advertising 3. Increasing amount of native advertising-advertorial content, sponsored tweets, etc-running risk of confusion 4. Paid digital experiments, including use of paywalls for user-paid content 5. Potential for digital impact to challenge local television news revenues 6. Social media and word-of-mouth origination of news instead of through news media sources
- 31. Lessons Objectivity is key in journalism Let audience be the judge Blurred lines of objectivity within social media Social media challenged definition of journalism Along comes the art of storytelling Firms continue to expand social media teams As experience grows, a set of journalism best practices is emerging.
- 32. How is Social Media Changing Journalism?
Hinweis der Redaktion
- The most significant challenge facing journalism in the social media age is paying for the enterprise. Traditional journalists are being replaced with younger, online-experienced employees. Some are journalists, but others are computer programmers and social media specialists. The 2008-09 economic recession further impacted the direction of all mainstream media toward a “leaner” business model. At this writing, even college media were facing financial difficulties. As those in government and business use the internet to connect with the public, there’s this “continued erosion of news reporting resources” for quality journalism.
- (The Pew Research Center) Advertorials are advertisements packaged as news editorial content.
- U.S. Journalists trained in the last century were infused with the ideal of objectivity. It was sometimes suggested that journalism should strive for a balance and fairness by telling all sides of each story and letting audience member be the judge. This norm of objectivity is blurred in the realm of social media. In fact it’s almost impossible to find the truth or reality devoid of personal opinion in a world that is flooded with bloggers and tweets. Because of this, social media has in turn challenged the very definition of journalism. Therefore your news becomes more like a story. The art of storytelling, across a variety of media platforms, is transforming journalism and media education. Some journalists remain skeptical of the long-term value for social media. On the other side of the argument however, firms like the New York Times are continuously growing their social media team to better cater to millions of followers.
- The most significant challenge facing journalism in the social media age is paying for the enterprise. Traditional journalists are being replaced with younger, online-experienced employees. Some are journalists, but others are computer programmers and social media specialists. The 2008-09 economic recession further impacted the direction of all mainstream media toward a “leaner” business model. At this writing, even college media were facing financial difficulties. As those in government and business use the internet to connect with the public, there’s this “continued erosion of news reporting resources” for quality journalism.
- (The Pew Research Center) Advertorials are advertisements packaged as news editorial content.
- U.S. Journalists trained in the last century were infused with the ideal of objectivity. It was sometimes suggested that journalism should strive for a balance and fairness by telling all sides of each story and letting audience member be the judge. This norm of objectivity is blurred in the realm of social media. In fact it’s almost impossible to find the truth or reality devoid of personal opinion in a world that is flooded with bloggers and tweets. Because of this, social media has in turn challenged the very definition of journalism. Therefore your news becomes more like a story. The art of storytelling, across a variety of media platforms, is transforming journalism and media education. Some journalists remain skeptical of the long-term value for social media. On the other side of the argument however, firms like the New York Times are continuously growing their social media team to better cater to millions of followers.