Billboard is an American media brand owned by Prometheus Global Media that specializes in music-related news, videos, reviews, and charts. It is best known for its music charts like the Billboard Hot 100 and Billboard 200 that track the most popular singles and albums. Started in 1894 as a trade publication for billboard posters, it has since expanded into television, publishing, and hosting live events. As recording technology advanced, Billboard shifted its focus to cover the music industry, creating popular magazines, videos, TV shows, and charts centered around music artists and celebrities. Its print magazine includes sections about the Hot 100 chart, news, interviews, fashion, reviews, and information about charts and events. Billboard tends to target younger audiences

1. Billboard
Billboard is an American entertainment media brand owned by Prometheus Global Media. It specialises in pieces involving
news, video, opinion, reviews, events and style tending to involve famous stars and celebrities . It is also known for its
music charts appearing on radios and through out the internet through sites such as YouTube, this tends to include such as
the Billboard Hot 100 and Billboard 200, tracking the most popular singles and albums in different genres. It also hosts events,
owns a publishing firm, and operates several TV shows. Billboard was started up by two men in 1894 named William
Donaldson and James Hennagan as a trade publication for bill posters. Donaldson later acquired Hennagan interest in 1900
for $500 taking over the company which has been expanded and thieved since he left now being worth billions.
When playback and recording technology developed the company took this on as their main focus and thrived off of music
Creating the magazines, videos, TV shows and events all revolving around music. Bringing in famous stars brought popularity to
the magazine and this helped with the sales and the movement of the company making it as big as what it is today. Due to the
Massive success of the company this has became famous world wide through the media.
The print magazine's regular sections include:
Hot 100: A chart of the top 100 most popular songs that week
Topliner: News from the week
The Beat: Hit maker interviews, gossip and trends in the music industry
Style: Fashion and accessories
Features: In-depth interviews, profiles and photography
Reviews: Reviews of new albums and songs
Backstage pass: information about events and concerts
Charts and CODA: More information about current and historical Billboard Charts

2. Billboard audience
• Billboard tends to have a audience targeted at a younger age of
person as there tends to be more up to date music and shows
the latest new best this for the younger generation that tends
to keep up with their music and stay on top of the latest
hottest hits of the day. The main audience age is between
teenagers to young adults. However lots of people have the
same music tastes so this spreads to the wide audience of
people who listen to the mainstream charted songs that get
played by the company and all of the other radio stations. As
the billboard hot 100 gives away, it is the most popular music
of that moment so the audience is the mass sum group of
people that listen to these tunes being produced.
• The chart on the page shows the types of music these people
were listening to

3. Examples

4. Fader
• The Fader stylized as The FADER is a New York-based music magazine
launched in 1999 by Rob Stone and Jon Cohen in the magazines they
cover music, style and culture. It was the first print publication to be
released on iTunes The Fader won the Folio magazine Gold Eddie
awards for "Best Consumer Entertainment Magazine" in 2011 and
2008, this is what had blossomed the company into such a success
and formed them into what they are today. It is owned by The Fader
Media group, which also includes its website, thefader.com, Fader
films, Fader Label and Fader TV. This involves massive celeb stars in
the music industry and has featured with people such as drake,
Skepta, and Tyler the creator.

5. Fader audience
• Fader have a younger target audience as they tend to aim it at the
younger generation that listen to rap music.
• The main audience which is aimed for is a band between young teens
coming into early adult hood, stereotypically young black males that
listen to the type of music which is being portrayed in their media.
• The cover shows a close up of a young black male for the majority of the
time, this would attract a young thug audience for people such as a gang
member, people that are more edgy and risky than others this creates a
very select audience in this type of cover. However some of these covers
create a slightly lighter image for example this one of drake has a similar
effect with the male that’s shown but the lighter image on the outsides
creates a better atmosphere for the photo and this opens up the
audience to the same sort of age group but a much wider variety of
people

6. Examples