1. Riding the
Social Web
APHA National Convention
October 1, 2010
Nashville, Tennessee
Craig H. Wood
2. Riding the
Social Web
APHA National Convention
October 1, 2010
Nashville, Tennessee
Craig H. Wood
3. Does anyone….
Facebook?
tweet?
buzz?
YouTube?
chat?
text?
APHA Convention | October 1, 2010 | C. H. Wood
4.
5. After that video, we’re getting out of here.
APHA Convention | October 1, 2010 | C. H. Wood
6. Why?
over 500 million users – more than the
combined populations of the United States,
Germany, and Japan.
will serve 75 billion video streams to 375
million unique visitors this year. Users now
upload more than 24 hours of content every
minute.
Dell claims $3 million through WebGuild 9/13/2010
http://www.webguild.org/20100913/seo-integration-with-social-media
APHA Convention | October 1, 2010 | C. H. Wood
7. Mobile Access
Social Network Accessing Change 10/09
Facebook 32% + 23%
Twitter 30% + 15%
YouTube 22% + 22%
Source: ROI Research, June 2010
flickr.com/photos/yourdon/3275742912/
8. Internet users spend more time on
Facebook than on Google, Yahoo,
YouTube, Microsoft, Wikipedia and Amazon
combined.
Source: mashable.com
APHA Convention | October 1, 2010 | C. H. Wood
9. Facebook Connects
Connects
visitors’ FB to
your Club’s
page.
Their activity
shows up on
their friends’
Wall feed.
APHA Convention | October 1, 2010 | C. H. Wood
10. “Like”/ “Activity Feed”
Enable social and personal experience
around your websites content
APHA Convention | October 1, 2010 | C. H. Wood
13. Successful “Like”/”Fan” Page?
Networking with other platforms
Creating a resource
Empowering pre-existing pages
Target the proper demographics
APHA Convention | October 1, 2010 | C. H. Wood
14. a micro-blogging platform - maximum of
140 characters.
Friends are called followers
APHA Convention | October 1, 2010 | C. H. Wood
15. Numbers
• 50,000,000 tweets per day (600 tweets per second)
• 2,000,000,000 tweets were posted in February 2010
• 6,000,000 new members in January and February
2010 (2.3 new members / second)
APHA Convention | October 1, 2010 | C. H. Wood
16. Compare Twitter to a personal
social gathering
• You engage
• You find common interests
• You listen
• You Share
APHA Convention | October 1, 2010 | C. H. Wood
17. Twitter... is also
• A relationship building tool
• Increase the regional club awareness
• Funnel to prospective members
• Meet others in similar industries, and interests.
APHA Convention | October 1, 2010 | C. H. Wood
18. An Ah Ha! Moment
Ability to follow and listen the best
and brightest minds in the world in
a given subject area
APHA Convention | October 1, 2010 | C. H. Wood
27. • Increase reach and relevance
• Share publicly or privately
• Grant certain usage rights
• Connect like minds - Groups
APHA Convention | October 1, 2010 | C. H. Wood
42. Tally Ho!
Happy
APHA Convention Trails
| October 1, 2010 | C. H. Wood
Hinweis der Redaktion
How I came to be here with you today. Smartest person, couldn’t come, best looking person, couldn’t come, smartest best looking person, when they called the third time I couldn’t say no.Most people say I am a technology person, and I get asked a lot about technology but I am not a technology person. I am an information person. I seek information or better yet I want information to find me. I understand the technology so I can use it to be efficient in finding me information.