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Volume 1 Workbook
© 2010 Tim Lowe, Kevin Potts & Cambridge Business Academy Ltd. All rights reserved. 1
Volume One

Volume 1 Workbook
Home Business Accelerator
VOLUME ONE
© 2009 Tim Lowe, Kevin Potts & Cambridge Business Academy Ltd. All rights reserved. No part
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Volume 1 Workbook
PART 1: You’re A Success!
“Welcome to the start of a journey where we
are convinced that if you have a willing and
believing heart and apply just a little bit of
action…you can see your hopes and dreams
come true…”
Tim Lowe & Kevin Potts
…You see…Kevin started the Cambridge Business Academy in
April 2008 by attending a weekend workshop of mine and from
actually launching the business on the 7th
September 2008, he
pulled in £189,000 in the first 8 months and has gone onto keep
pulling in the money, finding more students and helping them do
the same….and he’s now very close to his first million pounds
(£1,000,000)….thanks to my mentorship and in fact he will have
pulled in that first million before the end of the year.
During this next 12 volumes, we are going to provide YOU with
a key with which you can unlock the tap on fast flowing
profit…and the gate to helping you see your dreams come
true…. And that’s a promise…
If Kevin can do it….a common, English Minister of religion…..I
definitely know you can….but what I want to do is help you
avoid all the pain and cost and heartache he went through to

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achieve his dreams….because to be honest he wasn’t that smart
to start with and could have avoided so many of the pitfalls that
new students fall into and that’s what we are going to help you
avoid.
Now I know you are probably
saying….”well if Kev pulled in
£189,000 in 8 months from his
launch and he had some rough
times along the way….I can handle
that….that’s fine with me.”
Well let me tell you….during the set up phase and during the
launch phase….he felt like giving up almost every day….and that
my friend is the problem for so many of us….we buy these
courses….we hit a road block, the impact is massive on our
mind and emotions and we give up...am I right or am I right?
My commitment to you….is that we will share all the formulas,
systems, step by step approaches that Kevin has learnt,
developed, and in some instances, shaped….many costing me
and him a lot of additional time, money and mental anguish.
I promise you that if you stay with this coaching programme… all
the way through …there will be no reason….no reason whatsoever
that you cannot build a successful 6-figure business, from home,
delivering a great product or service and living an absolutely
fabulous life….with time for yourself, your family, your
friends…literally with a new sense of freedom to
Your chances of winning the lottery are about 1 in 14
billion….with this course chance disappears!

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choose…..and choose what?…..choose what ever you
want…to get up later, to stay up later…to buy that new house,
that new car….that new motorbike….which is one of Kevin’s
favourites!... very strange a vicar on a motor bike…it simply won’t
do!
We are going to show you what Kevin got right…what he did
wrong… and step by step….we’re going to create a really clear
picture so that within a very short space of time…not a year….in
fact probably just a few weeks…you will be quite literally ready and
raring to go…
We’re going to take all the elements he needed and you will need
to build a great business…tell you what he got wrong…how he
corrected it and what the results were…it really is great stuff…..as
it delivered Kevin £189,000 in his first 8 months, gave him 1,476
new paying customers in his first 8 months and had him
standing on a stage with the big UK guys… people like me,
Nick James, Paul Lynch… who have been in this industry for
years,…again…all in his first 8 months.
Just imagine…if that happened to you in your first 8 months
from launching…I can promise you…the hairs on the back of your
neck would tingle…you would not be able to sleep because of the

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excitement…and your life would change dramatically…in what
almost seemed like…overnight. I know all that…because that is
exactly what happened to me…in 2001 and its my commitment to
provide you with every opportunity for it to happen to you as
well…after all Kevin is just an ordinary person…there really is
nothing extra special about him…and don’t forget he only used to
work on Sunday’s so we all know he’s naturally lazy
Well let me press on and hand over to Kevin, as I know your keen
to get stuck in.
WELCOME TO THE “NITTY GRITTY!”
During the coming months you will find us firstly doing everything
we can to inspire you to believe in yourself, change and enjoy the
success you have always been meant to enjoy. We will also kick
off the first section of You’re A Success! by providing you with
some amazing systems which you can implement and which can
quite literally change your life overnight. We call this the Nitty and
this will always be the intro to the first part of You’re A Success!
We make no apology about why we’re doing this.
You see Tim and I know that we have to grab your attention,
assault your action senses and inspire you to sit up and take
action.
Now we have to be honest and say, it is the Gritty (the second
part of You’re A Success!), that we believe has the potential to
make the most long-term personal difference to you, but it is the

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Nitty, this first bit, that will more easily command your attention,
and that you can implement very quickly indeed.
So let’s break it down just one more time!
Read and work through the first part that will inspire you, stir you
and provide you with practical, instant, transforming action. This is
the Nitty.
Then work through the second part of You’re A Success! which is
not difficult, but which, without doubt raises more of the “Why do I
need this?” type of questions. Well trust us. You do! So don’t skip
it. This section is called the Gritty – and it might have you calling
us names, even venturing into a screaming and shouting session
on the odd occasion. Well there we go, you have been warned.
By the way, within each section, You’re A Success! you will see
ACTIONS. These are where we have done our level best to try
and create actions that we want you, as the student, to take,
knowing that if you make a commitment to do so, the level at which
you will understand, implement and ultimately change as a person
and grow your business, will be so much higher than just a quick
casual read. So look out for them. They will be clear and
numbered sequences throughout the course.
Section 2, is what we call “How To Create A Product And Get It
Selling In 24 Hours” Now this is no joke…the number of people
who say to us…it’s the product part we find difficult…I mean how
do you go about creating a product…it must take ages and cost
tens of thousands of pounds…We’ll you’d be wrong on both

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counts…in reality it is the easiest part and once you know the
secrets…you will never again say….”how do I do it?”. Now just to
hammer home the power and simplicity of this aspect of the
course…we have literally have spent over £10,000 having creating
a Free Bonus DVD course…using multiple cameras and all the
wizzy stuff you associate with quality production….just so you can
see before your very eyes how to create a product and get it
selling in 24 hours…We filmed this course before a live audience,
each of whom paid £8.500 + vat to be taught our secrets and step
by step formula..but you have the opportunity to enjoy this and
massively benefit from it by pumping out products that suck in
cash…all with our compliments. So, do put time aside each month
to work through Part 2 and follow along with the Free bonus video
course.
And that leads us nicely to Part 3 Sat Nav Millionaire…we
thought if we are going to reveal some secrets about how to
quickly build a profitable home based business…who else can
help us do that…and literally after scouring the best talent in the
world…for the Internet masters….we managed to get our friend
Matt Bacak to work with us… Part 3 will take you by the hand and
show you the system…in minute, but very simple detail about how
to create a phenomenal online business with no previous
experience whatsoever…taking you to very advanced, but
incredibly easy concepts and skills within the space of a just 12
volumes. We have asked Matt to leave nothing out and again we
have had the course specially filmed in a private invitation
workshop where each delegate paid $12,000 for the privilege of
being taught in this face to face small group.

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So talk about packed….our new Home Business Accelerator
contains quite literally everything you are going to need…..and we
mean everything…to understand apply and build…a lightening
speed a genuinely successful home based business just like Kevin
did.
OK, having made the various parts hopefully clearer than mud,
let’s get stuck in with this month’s Nitty taught by Kevin…and don’t
forget you have the accompanying FREE bonus video You’re A
Success to support your detailed work book training.
NITTY
Today’s first Nitty has to do with French Fries and a $500 Million
question that you can easily implement into your own life and
business starting right now…
At some point in the 1990’s, someone at that famous burger
establishment, called McDonald’s came up with a simply terrific
idea to ask ABSOLUTELY EVERY SINGLE person who ordered
their food the ridiculously simple question:
“Would you like fries with that?”
Just one very simple question.
But what I want to do to differentiate it for you today is to add a
little twist on this strategy.

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You’re going to need to get used to all the ups and downs, twists
and turns with my NITTY!
So, getting back to the question:
You have just ONE QUESTION you can ask and ONE
QUESTION you can record:
1. Whoever answers the phone for you, be this your assistant
your kids, your spouse can ask:
“Is there anything I can help you with?”
This is a really easy formula for cutting down the number of
un-important phone calls you receive. More often than not,
the person who answers the phone for you (whoever this is)
can deal with the issue and avoid you being interrupted.
2. If you have a voicemail message, you should ASK the caller
to explain WHY he or she called and TELL him or her you
need to know so that you can get to work on the solution
BEFORE you ring them back.
This strategy alone, has cut my phone calls by at least 60% and
you know what? If the reason to call the person is not compelling,
I’ve just avoided making a call altogether!
Now the underlying principle that every business, yours included,
MUST understand is SYSTEMISATION – Each and every time.

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I am going to repeat that to make sure you have really got it!
If it’s occasional, intermittent or haphazard, it is not SYSTEMATIC
and you will NOT get the result a SYSTEM will deliver; repeatable,
automatic each and every time. Time and time and time and time
again!
It really is that simple and that powerful.
So from this week on, give it a go, whether personal, or business,
get your spouse, kids, or assistant if at work or assistant in your
own business to just ask “Is there anything I can help you with”,
and get them to understand why you are doing it.
ACTION 1: Date the trial of this for the next week, firstly explaining
to those who need to know and then noting the results and be
prepared to be surprised:
1. Date: ____________Result: _________________________
2. Date: ____________Result: _________________________
3. Date: ____________Result: _________________________
4. Date: ____________Result: _________________________

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5. Date: ____________Result: _________________________
6. Date: ____________Result: _________________________
7. Date: ____________Result: _________________________
ACTION 2: Next, re-record your answer phone and explain why
you want them to tell you what they are calling about and then
watch your meaningless phone calls reduce and your productive
ones, be they personal or profit relating via your business, start to
become so much more targeted.
Date Completed: _______________________.
ACTION 3: Now, once again note the date and the result of
reduced calls, simply because you determine you don’t need to
phone back:
1. Date: ____________Result: _________________________
2. Date: ____________Result: _________________________

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3. Date: ____________Result: _________________________
4. Date: ____________Result: _________________________
5. Date: ____________Result: _________________________
6. Date: ____________Result: _________________________
7. Date: ____________Result: _________________________
OK, so that’s a quick fire, put straight into action, easy little
strategy that can start to make an impact immediately.
Now onto something a little more substantial, but still part of the
Nitty, here’s a question for you:
What Exactly Is A Home Business With A Death Wish?
As you’ve signed up for this coaching program, you’ve probably
realised that you have a little problem with your home business or
you don’t have a problem yet, because you don’t have your
business and you’re smart enough to realise that you could do with
a helping hand as you start to build it!

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I suspect that at the very least, you think that there may be room
for some dramatic improvement?
Great!
I just assumed you said yes, or why bother progressing!
At the end of the day you just cannot have the business you have
always dreamt of unless you are ready and willing to first admit
that what you have been doing and are doing now, isn’t quite
working for you.
OK, so let me help you understand what exactly a home business
with a death wish really is.
Well here is my definition; see if any of it strikes a chord:
Home Business With A Death Wish:
1. To do with or being about a completely weird, customer-off-
putting home based business that loses money. Also, the
place of many suicidal behaviours, including: the Doberman
scaring away the post man, customers sitting in deck chairs
in the hall way for meetings, toddlers answering your
business phone and having a little chat with potential new
suppliers and/or colleagues or customers picturing you in
your underwear or in your dressing gown while you are on a
teleconference call and forgot the video was rolling
2. A business and an office that more resembles a playroom

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than a professional space. This space could well include:
piles of paper and newspaper, last nights take-away stuck to
a customer proposal, safety pins and masking tape holding
together your answer phone or computer and dirty nappies in
your filing cabinet
ACTION 4: Did any of this strike a chord? Yes No
ACTION 5: If yes, list and describe how it applies to you:
1. _____________________________________________
2. _____________________________________________
3. ______________________________________________
So, Do You Have A Home Business With A Death Wish?
If you operate a home-based business, you are probably ready to
say something like:
“Now hold on mate, my home business is not so bad. OK it’s not

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ideal and there was that mishap with my newborn screaming blue
murder while I took a call with Los Angeles, but my customers
know I’m a professional.”
Emm!
Make no mistake my friend, your customer only knows what they
see and hear from you. If they see that you have no place to meet
them but Starbucks, they won’t take you seriously. If you can’t get
packages delivered to your house because your dog nearly killed
the postman, they won’t think you are serious about your business.
If your mother-in-law interrupted your last meeting to remind you to
pick up green beans at the super-market, you will not be able to
stand up to your competition.
Why?
Because your competitors, whoever they are, wherever they are,
are really serious about their business and making money.
They want your customers!
They look and sound polished and they are!
They have great sites, great presentations, and great follow up,
great payment processing, great support.
They look big, even when they are one-man operations running
their business from home.
They have put 100% value on growing their businesses.

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You on the other hand have a makeshift desk in the third bedroom.
You have marmalade and jam sandwich stains on your keyboard.
You have an office that is the “best kept secret” in the business.
You have a business that’s stuck in neutral, or worse, going
backwards at full speed in reverse.
Want to get moving forwards at speed?
Keep reading!
The Ten Signs You’ve Got A Home Business With A Death
Wish
Still don’t buy it?
OK, just review this list.
If any of it sounds even vaguely familiar you may have the Home
Business With A Death Wish.
And by the way, each and every story that follows came from a
real entrepreneur…so don’t worry you are not alone!
1. “I want to hire an assistant, but we’d have to share a
chair.” – if your business is expanding faster than you have
office furniture for, or you are meeting with your clients or
suppliers in the hallway, then you have a Home Business
With A Death Wish.
2. “My wife thinks I need to get a real job.” – that hurts a lot
of you. If your spouse thinks that you spend your entire day

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chatting with the neighbours, or your mother-in-law is
convinced you are running a drug cartel out of your living
room, then you have a Home Business With A Death Wish.
3. “My friends think that working at home means I never
miss Richard and Judy.” – If you don’t get any respect
because your friends think you catch every episode of
Richard & Judy and sleep until noon, then you have a Home
4. “Starbucks is starting to encroach on my profits.” If you
are conducting all your big meetings in the Science Fiction
section of Borders or you are working on your sixth large
cappuccino, then you have a Home Business With A Death
Wish.
5. “I realised today at 4pm that I was still wearing my
pyjamas.” – If your idea of networking is talking to the cat,
and you haven’t been in a shower or out of the house in over
a week, then you have a Home Business With A Death
Wish.
6. “ I could die here and no one would ever know.” – If you
worry that it might be the smell that finally gets people to
inquire about your business, then you have a Home

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7. “Why did God invest Oprah? How are we supposed to
work when Oprah is on?” – If you are overwhelmed by the
urge to climb back into bed or regularly feel a deep longing
to do several loads of laundry in the middle of a business
day, then you have a Home Business With A Death Wish.
8. “No, the baby doesn’t go in the playpen. Important
papers go in there so the baby, can’t get at them.” - If
you find yourself picking Cheerios out of your laptop, chasing
the kids around the kitchen while on a conference-call and
wiping peanut butter off you client’s work, then you have a
Home Business With A Death Wish.
9. “I feel like I live at the office…wait! I do!” – If your
workday ends two minutes before you drop into bed, or you
are taking 4am phone calls from sleepless clients, then you
have a Home Business With A Death Wish.
10. “Since you’re home all day anyway, I need a
favour…” – If you are picking up your wife’s laundry, driving
your friend to the airport, or running errands for your
neighbours in the middle of your workday, then you have a
Home Business With A Death Wish.
ACTION 6: I am hoping you’ve got the point by now. Which one, or

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similar applied to you?
Sitting In Your Underwear At Your Computer Doesn’t Make
You An Entrepreneur.
Don’t be fooled!
Just because you have a desk and a stapler, that doesn’t make
you an entrepreneur. Entrepreneurs do not define themselves as
they are today. They define themselves by who they will be
tomorrow. They are visionaries. They are comfortable assuming a
lot of risk today to build their businesses for tomorrow.
They are not fearless, but they eat the fear and move forward
anyway. They conquer their fear by doing something – one small
step at a time. They put one foot in front of the other until they
have walked themselves out of the ditch.
They are always moving toward the future.
They are not stuck in one place.
Entrepreneurs are active.
If you are rolling out of bed and sitting at your desk in your
basement, trudging through the same old routines, doing the same
old things that are not moving your business forward, if you are
flicking pencils at the ceiling and wondering why the dream of
having your own business is better than actually having your own

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business then you are not being entrepreneurial.
Today is the time for you to do something different. It is time for
you to summon your inner maverick. It is time for you to become
the visionary for your own business, to take one small, tiny step
toward the company your dreamed of having when you were
sitting in that cubical working for your overbearing bosses at that
soulless corporation.
It is time to go from ordinary to extraordinary.
Today is the day to become an entrepreneur!
An Ordinary Bloke Makes It Big
An ordinary bloke works at a Wall Street firm studying market
trends. He sees a trend that no one else has spotted. He has
daydreamed about starting his own business. He decides to take
the leap. He packs up his stuff and quits his job!
He sets up a home business in his two-bedroom house. Free at
last! No more listening to his inept boss. The regular bloke is now
calling the shots. He brings his wife into the business and hits his
family for a sizeable investment. The future is bright.
He runs extension chords out to the garage to operate his
computers and uses doors from Home Depot as desks. Life is
pretty chaotic, but it soon pays off.

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A month later, this bloke is selling product in all 50 states and 45
countries. Two months later, he’s bringing in $20,000 a week in
revenue.
Sounds implausible, right?
Well, this ordinary bloke is named Jeff Bezos and his multi-billion-
dollar company, Amazon.com, proves that you can start a
business at home and use it as a launch pad for success.
Ask yourself, “Why did I start my home based business, or why do
I want to start a home based business?”
Didn’t or don’t you start out trying to create something amazing?
You can still do it. It’s not too late.
Remember, Jeff Bezos was just an ordinary bloke – albeit a very
smart and hard-working bloke – working at his computer on top of
an unfinished door. And he turned that meagre beginning into
something extra-ordinary.
If an ordinary bloke can create something extraordinary, why
not you too?
Now let’s get to the Gritty for Volume 1.
GRITTY

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DOING 90% OF THE COACHING YOURSELF
Now I know I have already made this next point clear in the
welcome letter, but such is my personal conviction about this being
a key to you building a successful business as a budding
entrepreneur, that I want to underline it once again.
This second section of You’re A Success! will be to many of my
students, a non-essential piece of non-sense.
Let me tell you as clear as clear can be…it was the principles
and secrets within this section that lead to my success…my
£189,000 and 1476 customers in my first 8 months and make
no mistake about it.
Bypass it at your peril.
Because we both know that you have had dreams and goals for
more years that you care to remember, have invested in previous
courses, done very little if at all, and are really no further along the
journey to success than when you first started.
Ouch!
I know that hurt, but…

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…”Just like when you go to the dentist, what he
does will hurt you, but it won’t harm you. In fact it
will make you well. And that is my intention.”
My experience with a variety of people, both as a pastor/minister
of religion and now an entrepreneur and as a client, convinced me
long ago that more than 90% of the work in effectively being the
person I really want to be, successful, happy, peaceful, could be
achieved outside the coaching room.
But it was not at all clear WHAT that 90+% might be or could
be.
All too often, I, like almost everyone else I knew, drifted around in:
1. Uncertainty.
2. Ignorance.
3. Denial.
…about my personal growth paths, hopes and dreams, in
short…that yearning to be successful.
ACTION 7: Spend a couple of minutes reflecting on those three
points above and just put a cross against which ones have or do
still apply to you for life in general or business/work specifically

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Now I intend to give you the means, each month through this
workbook and the accompanying free bonus video diary, to set
and accomplish:
1. Growth and,
2. Wholeness goals…
…Specific to you (yep I did say Wholeness. I could have said
healing, which would have been much more pointed…come on
admit it, we are all works in progress, we are all a little insecure at
best and we can all do with a helping hand).
“One important goal of this second part of the
coaching program is to empower you, to accomplish
more growth by yourself, when so often previously
the New Year resolution is in the gutter by the 3rd
January. I am going to help YOU take action”.
POPULAR IDEAS MAY BE HARMFUL TO YOUR HAPPINESS
In this second part of the program, I intend to challenge many
popular unhappiness-causing ideas and to support "wrong" views
of such ideas, (yes I did say support “wrong” views!), perhaps

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occasionally causing offense.
I consider this necessary!
For the areas of our lives that contain unhappiness will usually only
be changed by challenge.
Many popular ideas of today are unhappy ideas.
If you hold such unhappy ideas, the ultimate goal of inner peace is
not attainable.
I really do hope that you will experience a vast amount of growth,
happiness, and peace and see some of your dreams coming
true while working through You’re A Success! and putting my
suggestions into action.
How you respond to seemingly "wrong" ideas is very important,
for many of us tend to “throw out the baby with the bathwater”.
If thoughts like "he should know better" or "that is stupid" float
through your mind, you are making judgments. A more neutral
response like "I don't agree with that" is a happier non-
judgmental choice.
I know already that many of you reading this section of the
workbook, are thinking, “I don’t need this”…I’m fine. But the truth
is, you do have dreams and goals but you haven’t achieved them
yet. I have and I discovered that part of my journey was to face up
to these, shall we call them, psychological aspects of my
personality that were causing the blockages to my success.

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What makes you any different?
“Most of us psychologically are like houses in need
of some renovation, structurally sound, but with a
number of possible psychology improvement
projects.”
ACTION 8: Have you ever noticed that your negative judgments
about people or ideas either:
(1) Make you unhappy or
(2) Serve as largely unsuccessful attempts to boost your own
low self-esteem?
Therefore, do you really want to judge others?
(I am going to be talking more in Volume 8 about judging others,
the unhappiness resulting from them and how to stop making so
many of them.)
The result of our people-judgments is that we often throw away
0

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someone's ideas because the wrong person voices them or
because we don't totally agree with all their ideas.
Just because I may talk about a few seemingly wrong ideas, does
not mean that everything I say is useless.
I doubt that there is a person alive who will agree with everything I
say in this coaching program.
When you find yourself not in agreement, I recommend that you:
(1) Enjoy the differences between us,
(2) Play with my ideas mentally, and
(3) Evaluate which of them might prove happier for you
despite their supposed wrongness.
EMPOWERING YOURSELF
One of my goals is to empower YOU, to accomplish more personal
growth and wholeness, the result of which will be success in many
areas of your life, money being just one of those areas.

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“Part of that empowerment is to realise that nobody
else really runs the show.”
If you really want to grow and change and succeed, I can help,
books, videos training can help…
…“Otherwise, everybody else is useless!”
All too often, people presume that the teacher or coach knows
what is best for them and knows the answers; more often than not,
that is just coach and client wish-fulfilment. Or put more simply,
both are in Noddy land!
If you are thinking about hiring someone or have already done so, I
suggest you push the pause button, as I have a lot more to say
about that in the coming Volumes.
“More than 90% of the work in effective success
coaching is done OUTSIDE the coaching hour, be
that face to face or reading this Work Book.”

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Upon hearing the title of this Series, one coaching friend remarked
that I would not be popular with some of my colleagues. We
laughed together, for both of us knew that popularity had never
been my strength nor was it my goal for this work.
Instead, for you, my goal is movement along your individual
path towards inner peace and success…. now that truly would
be success with a big “S”.
ACTION 9: Just take 5 minutes to imagine, being settled in your
mind, settled in your emotions, settled and successful in your
actions, no longer with that angst, that driven anxiety that
somehow you deserve the success and peace that has evaded
you all your life. But instead, you just enjoy time with yourself, your
spouse, your partner, your family, and your job. Imagine for a
moment what a world with those sorts of perpetual experiences,
really would fee like.
HELP FOR YOUR ASPIRATIONS OR PROBLEMS
This second part of the program, can most likely help with any of
your aspirations, or problems that coaching might help.
That would include difficulties with relationships, phobias,
anxieties, addictions, self-esteem, depression, co-
dependency, sexuality, anger, violence, or any other problems
or symptoms that are amenable to coaching.
I will provide you with clear, suggested paths to try or suggested
ways to gain a different perspective, either of which will often be

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enough to significantly shift you towards your goals and dreams of
a different and more fulfilled life.
“Today your optimum coaching might focus on body,
emotions, thinking or spirituality.”
“It certainly, will not focus on business, which is
just one aspect of recognising that You’re A
Success! and enjoying a successful life. I want to
help you with the fundamental things that affect
your entire life!”
Please understand the need for some patience.
Our desires and goals and symptoms of any blockages or
problems are there for very sufficient reasons, and few will be
instantly achieved or cured by any means.
But I do believe in simple systems and I have absolutely
experienced success and so will you…if you journey with me and
take action!

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WE ARE LIKE HOUSES IN NEED OF RENOVATION
Most of us consider ourselves to be - "just fine except for that
one problem, that one unfulfilled dream, that debt trap you
would like to escape" - that is difficult to deny (or 2-3 problems).
"If only I could resolve that one issue, things would be almost
perfect!"
Actually, the vast majority of us, experience dozens and dozens of
unhappy/ upsetting/ irritating events every week.
Each of these is a potential handyman DIY project for us.
Psychologically, emotionally, aspirationally, we are like those
house renovation projects; structurally sound but showing need for
a variety of repairs.
As you work through this second part of the program and watch
the accompanying free bonus video 1 with each Volume, you may
discover fifty or more potential growth areas for yourself.
Feel excited about this and do not feel badly about such a large
number, for almost everyone else is in the same condition a YOU.
Most of these “changes”, “goals”, and “repairs" can be at least
partially completed by you without help from a paid face-to-face
coach.
Each one that you are able to accomplish will leave you feeling
calmer, more at peace, more successful and more able to
enjoy life to the full.

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But each takes time!
Therefore, give yourself permission to take as much time as you
need.
LET ME BE YOUR COACH
Sheldon Kopp's book title, “If You Meet the Buddha on the Road,
Kill Him”, most succinctly expresses my beliefs about the value of
most coaches (Gurus).
Thinking of us as “The Knowledgeable Ones” is a thought trap into
which coaches sometimes fall.
This makes sense, for there is knowledge (about ways of being
happier and feeling better), which hopefully we possess, in greater
quantity than our students.
On the other hand, I do believe there are a few genuine useful
gurus (Coaches) out there.
I think true gurus have many attributes in common with Gandhi:
they are not in the business of acquiring money or materials, and
they preach neither fear nor judgments. If these attributes fit, then
perhaps you have found the real thing.
I certainly hope that as we partner together, you will quickly come
to see that every aspect of this program, from workbook to Free
Bonus DVDs, and all the material contained within, is totally, 100%
focused on helping you grow, find wholeness, build a great

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business and finally realise and enjoy the reality that You’re A
Success!
“Self help is useful for almost any coaching, self-
improvement goals but patience as well as dedication
is usually required before the good stuff
materialises. But it will!”
The more I do the work of coaching, the less I seem to know what
path is right for students (i.e., how to be their coach).
Yet, I seem to be effective in assisting them to find their own
individual paths.
While as a country we tend to be supportive of some individualism,
this acceptance is limited.
Unique individuals in pursuit of very different lifestyles often find
their unhappy ways into my life, asking the age old “I really want
to be successful, but I just keep failing” questions.
Frequently they are unhappy because they are trying to fit some
society, family or personal norm that is totally inappropriate for
them as individuals.
For example, loners often get little acceptance from society or
even from many other coaches. Yet, for many loners, being alone
is not only their preferred mode but also their best mode. The

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question for them is not, "When are you going to become more
involved with people?" but instead, "What is the right level of
aloneness for you?".
If you’ve watched the bonus video so far and followed, making
notes with this workbook, you have already exposed yourself to
some different ideas and beliefs that may require sorting, sifting
and detailed examination.
ACTION 10: List some of these thoughts and observations
below:
1.
2.
3.
4.
5.
A frequent reaction of my students to coaching sessions is thinking
about the session for many hours afterwards.
This part of the program can affect you, similarly. If it does, then
you are already on the road to becoming your own coach, doing
90+% of your personal growth work.

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FOLLOW YOUR OWN YELLOW BRICK ROAD
There is no right or wrong way to use this part of the Home
Business Accelerator program. In fact, there are many choices
available to you.
You should go through the free bonus videos on a monthly basis
until you have completed the entire coaching course and then feel
free to flip around and dip into and out of the ones that are
challenging you the most, or proving the most helpful.
“Now here’s a little snippet that we’ll explore later
in the course. “Anger is ALWAYS based upon
unfulfilled expectations; fully let go of the
expecting, and your anger will be no more.”
I suggest that you allow yourself to drop this workbook and the
accompanying bonus video for periods of time and then come
back to it later when that impulse strikes. And by the way, you will
get the impulse and you should respond to the intuition to pick it up
when you do. After all, that is a major part of this course, “killing
procrastination.”
Many changes described in the series can take some time to
accomplish, but we’re not talking about long periods.

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Therefore, watching and hearing more and more possible changes
for yourself may not be productive if you are already mind-juggling
prior possibilities.
YOU, in fact any of us, can only change a few things about
ourselves at a time.
So take your time!
Now, if strong negative feelings develop towards me or Tim, then
perhaps you are attempting to "shoot the messengers" in the
hope of denying the accuracy of the message
I hope that you use this part of the program your way, and at your
own pace.
If you can discard some ideas (there will likely be parts that you
sense are presently wrong for you) without losing others that could
be valuable, then you will gain the maximum benefit.
I hope and am committed to helping your growth process with this
series, but YOU ultimately are your own coach. You are and were
always meant to be A Success!
FIND YOUR OPTIMUM COACHING FOCUS
Do you enjoy quizzes about yourself and discovering the "right"
answers to such quizzes? Such quizzes are often found in your
favourite magazines. There are quizzes for most of these
Volumes. Most come with answers, but some do not as there
really are no right answers, but merely your reflections to some

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testing questions, based on what you have taken onboard and
digested from the specific session.
As I have said, there really are no right or wrong answers to most
of the questions. But certain answers cause us comfort and ease
while others cause us grief and unhappiness.
We do have choices about whether we think A or B. A significant
portion of some thinking (see Volume 8) is helping students to
change their thinking from A to B, from unhappiness-causing
reasoning to happiness-causing reasoning. Such is coaching work!
Such is Your work! And such will result in success that you feel
and experience.
“Remember, most of us psychologically are like
house renovation projects, structurally sound but
with a number of possible psychological and
aspiration improvement projects.”
Human existence can be considered a house of four rooms, the
rooms of (1) the body, (2) the mind, (3) the emotions and (4)
spirituality. Coaching usually concentrates on just one or two of
these rooms. Yet for maximum health, wealth, success and
happiness, it has to be said that we need to visit each of these
rooms every day, if only briefly.

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If you have selected a coaching or training strategy that
concentrates exclusively in one or two rooms, you do need to be
aware that your growth may be happening in only one or two
rooms.
You need to make a decision about how much, when or if the other
rooms are visited. Ultimately, any one-room focus will likely need
to change (tomorrow, next month, next year or several years in
the future). There are times when focusing upon one room is
entirely appropriate, and I do not intend to imply that you should
select only a four-room coach. The workbook and accompanying
free bonus videos, during Volumes 3-11 discuss these four rooms
in more depth.
BEING YOUR OWN COACH
My goal is not to get you to change but to empower you to
change, if that suits your purposes. For it is YOU that must identify
and ultimately accept that change is required.
Frequently there are choices A and B, in which choice A, though
very popular and often judged as correct, leads to unhappiness.
Choice B, however unpopular, is a growth choice that ultimately
leads to calmness, lack of stress and a big dose of success.
With my students and with you, my goal is to show you such
choices. I fully accept your choice and students’ choices to retain
unhappiness.
However, I do hammer students over the head with such unhappy

Volume 1 Workbook
choices. For they (and you) are the ones choosing to retain the
unhappiness by continually selecting unhappy choice A.
“One recurring attribute of people who have
happiness (or inner peace or contentment) is the
attribute of being grateful and appreciative for
what is all around them. Do you need to develop this
for yourself?”
For example, men in our culture historically have made the choice
not to feel sadness and grief (i.e., choice A). The result is a wide
array of acting-out behaviour such as:
1. Unreasonable anger or,
2. Drug/ alcohol/ sexual/ gambling addictions.
Such behaviour temporarily relieves the stress that arises in
situations that potentially might trigger sadness or grief.
If such men learned instead to accept their feelings of sadness and
grief, then the experience of such feelings (i.e., choice B) would

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change those so-called "bad" feelings to ones of contentment and
“OKness” - sorry English has never been my strong point! (Volume
9 deals more about this choice.)
To be your own coach, you must first have knowledge of the
existence of such choices so that you can make them consciously.
There may be many possible choices for you to make as you work
through this series and I can promise you that each will have
repercussions in terms of your health and happiness, for these two
elements are so often inextricably linked.
Knowledge of what various coaching strategies are trying to
accomplish is often lacking in students.
How in such cases could students have personal power?
Therefore, just knowing what coaching is trying to accomplish can
often be a significant step toward its accomplishment.
Consequently, two major focuses in this series are on:
(1) What coaching is trying to do and,
(2) How YOU, can do as much of it as possible.
I do not intend to imply that all your growth work and movement to
achieving your life long goals and dreams can be done without the

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aid of a coach, that’s why you’ve got me and of course all the
business training and resources of this Home Business
Accelerator course.
Instead, do as much as you can and use me and this series as an
assistant for what you can't accomplish on your own.
Sometimes assistants know more about certain issues than the
boss. The wise boss accepts this without believing either that the
assistant is boss or that the assistant knows everything.
Remember that you, not me, are the ultimate boss.
THERE ARE MANY CHOICES
Even if you choose not to pursue the quiz path described earlier, it
is my intention that while working through the course and watching
the accompanying bonus videos you will be exposed to many
beliefs and ideas that in our culture directly cause discomfort and
angst.
The choice will be yours whether you change any unhappy
beliefs that you possess. But first you must see that there is a
choice.
“Today your optimum coaching might focus on body,
emotions, thinking or spirituality.”

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When the world was considered flat, there was no choice. It was
"obviously" the truth. Just look at the flat horizon!
When the idea was then raised about the world being round, there
was instant rejection by all those who "knew better".
Over time, however, the arguments for roundness were more
persuasive and beliefs changed.
This is the same process that may happen when you meet one of
my "wrong" (or blasphemous) pronouncements.
Your worst response may be instant rejection, for then you may
never see if it might have an inkling of truth or be preferable for
you.
Your best response would be to acknowledge there are at least
two choices, your way and my way. That is the first step of
changing, to realise (without beating ourselves up in any way)
that there is another alternative to our unhappy upset responses.
BEING GRATEFUL AND APPRECIATIVE
One recurring attribute of people who have happiness (or inner
peace and contentment) is the attribute of being grateful and
appreciative for what is all around them.
This is an attribute that all of us could do with cultivating, because
it genuinely changes how we feel.
Our upsets tend to melt in the face of gratefulness. This is

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completely contrary to the current media emphasis about what is
wrong. That emphasis is unhappy, so why would I want to limit
myself to just the problems?
“One important goal of this series is to empower
you, to accomplish more growth and success by
yourself.”
Why not emphasise some good stuff too?
Therefore, throughout this series I have included sections that can
elicit these positive feelings within us. Just feeling some of that
gratitude and appreciation will bring a touch of healing for us all.

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Self Help Quiz
ACTION 11: The following questions test your knowledge about
self-help and ways to maximise happiness and personal growth to
move you towards realising that You’re A Success!
Tim and I have worked really hard to develop it in such a way
that it helps you embed the training deep into your everyday
life.
1. T F 90% or more of effective coaching is usually done outside
the coaching hour.
2. T F Popular ideas (held by the majority of the population) are
often the CAUSE of much of our personal distress.
3. T F Gurus (Coaches) are never useful.
4. T F Self help tools and ideas can help us achieve most of our
life long goals.
5. T F All of us with similar challenges, sooner or later, will follow
the same paths of growth.
6. T F Most of us think that if just 1 or 2 of our difficult problems
were solved, then we would be forever happy.

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7. T F Useful coaching focuses upon one or more of the
following: body, mind emotions spirit.
8. T F For men, (women too but not so often), addictions are
often caused by the choice not to feel sadness and grief.
9. T F For women, (men too but not so often), addictions are
often caused by the choice not to feel rage and hate.
10. T F One common attribute of happy people is that they are
grateful.
Answers: (False: 3, 5) (all others True)

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PART 2: How To Create A Product
And Get It Selling Powerfully In Just
24 Hours.
Free Bonus Disc 2 of Volume 1 provides an introduction to this
immensely powerful section of the Home Business Accelerator.
You see product creation is absolutely foundational to building
your business…and yet people really do make very hard work of it.
In reality…the process is very simple and can be very
quick…you just need to know the clear…step by step system and
before you know it you’ll have products stacking up and pulling in
the sort of profit you could never have thought possible. That’s
exactly what Kevin did and is the reason that before the end of this
year he will have pulled in certainly £1,000,000 and probably
more.
And don’t forget you have the accompanying high quality free
bonus “live” course where we filmed Kevin and I creating a
product…almost out of thin air in front of a specially invited
audience…it includes all the theory…but more importantly the
“live” demonstration of how this process and system takes place
and over the next 12 volumes…we are going to provide you with
every single step. Now be patient as this coaching programme is
crammed full of no nonsense…absolutely essential training…but
we are aware that we do not want to overwhelm you…so as with

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the other elements of the programme, put some time aside each
month…work through the book follow the exercises and use the
FREE bonus DVD course as supplementary support.
Out Of Thin Air? – Where On Earth Do You Start?
Well to be honest you have to start with a product idea….at least a
main niche.
Do you want to develop a product from the money making
niche…around stocks, property… business opportunity… or do you
have a passion in life…a skill…a hobby that you know a lot about. By
the way even if you don’t have mastery and knowledge...it doesn’t
matter as you will be learning how to get other people to do most of the
work for you and at best all you’ll be doing is coming up with an idea
and then looking after the customers…once they get the product.
Now I know that last sentence sounds ridiculous and you’re already
thinking it can’t be that easy…but it is…my friend it truly is, as you
will see.
Now we need to slip in a brief word of caution…you really do need to be
sure that if you have an all consuming hobby or skill that there is a
ready market for it…it’s no good if you love collecting Coke bottle tops
and attaching them to long lines of string which you then decorate your
house with…if you are the only person in the world doing this you’re
not going to make much money are you?. Get the point?…you need to
find a hungry market and you do this simply by searching the internet
once drawing up a list of ideas or you go to your nearest large
magazine stationers and see if there is already a market for this. You’ll
know as there will be lots of publications on the magazine stands.

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Anyway…we are jumping a head and as we know people get stuck and
fall with product creation at the very first vitally important hurdle
we just want to take it nice and steady and make sure that we help you
get the penny to drop…the light to come on.
So when you watch the accompanying “live” demonstration…you’ll see
that we quite literally ask somebody to just give us a Niche….in fact we
break our rule of “is there a hungry market?”…because we want to
prove a point that you can quite literally create a product out of
“thin air”…we do of course test it’s viability as the “live” presentation
unfolds.
Now all we want to focus on today is two things…simple…easy…but
vitally important two foundational things and here’s what they are:
1. It does not matter what subject you pick you can easily…we
mean so very easily create a first class product in just a few hours
and have it selling. Yes we do need to check there is a
market…but just park that part up for the moment…we want you
to understand that you can create a product day after day after
day from any niche….any subject.
2. The 3 main niches that are practically guaranteed to enable you
to build a business quickly…and pull in a sizeable income very
quickly are:
a. SEX: As you’ll see on the accompanying Bonus Video I
always cringe when Kevin uses this word…but it’s true. Of
course neither nor Kevin are not talking about pornography
or anything remotely linked to this…as you can

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imagine…that’s a far cry from our lives. No when we say
SEX we are referring to beauty, dieting, food, health,
fitness, dating… it’s just that it all gets lumped under this
large major niche called SEX.
b. MONEY: Again this is a massive niche…unfortunately
there is a lot of rubbish peddled within this niche…so
please be very very careful and always remain personally
committed to only creating and delivering first class, high
quality products…anything less simply won’t do. And at the
end of the day…quality is very easy to achieve and costs
no more money or time…as we shall show you in the up
coming volumes. Within this Niche is Business Opportunity,
Real Estate, Stocks, Shares and Equities, Business
Building such as the programme you are now following.
c. SPIRITUALITY: I have to say that Kevin finds this a
strange one and I don’t think the penny has dropped for
him yet…as he’s been working for a pittance for several
years as a minister…so that’s quite a big one for him to
adjust to. But nevertheless…spirituality as a major niche is
huge. You only have to look at Rhonda Byrne’s The
Secret…which she produced as a video and then an audio
book and then a written book and pulled in tens of millions
of dollars in practically no time at all. One year she was
quite literally almost bankrupt and by the end of the next,
having created The Secret she was a multi –millionaire
many times over.
So, if you are following with the free bonus video, you will have already
realised that the niche that was decided upon by the group was

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FOOD…much to the initial dismay of Kevin who thought that a big hole
was going to open up and swallow him…as all he’d done so far was
business….
Now the audience new nothing about the principles of the 3 big niches
until after they had decided on food…but nevertheless…their decision
easily fitted into one of the big three...and you can be sure that sticking
with product niches from within these groups will have you
creating products and pulling in the profits in no time at all.
And that is it for this Volume…nothing more nothing less….You can
create a product from anything…easily…simply…but if you confine it to
fitting into one of these broad niches….it will work and a few minutes of
brief testing via some Google searches will quickly confirm that there is
a market.
Now all we want you to do this month…is simply accept the truth
that:
1. Creating products is one of the easiest things in the world!
Just accept it. Use the principles in Nitty and Gritty to get your
mind to submit to this fact…as it is true and the only thing that will
stand in your way with future volumes is if you cannot or will not
accept this fact.
2. Commit to memory the three big almost GUARANTEED meta
niches…or major niches, Sex, Money, Spirituality.
Now those really are very easy exercises aren’t they….certainly they’ll
take you quite a bit less time than the 5 we have created for you at the
end of the next, but equally powerful and exciting section of the Home

Volume 1 Workbook
Business Accelerator.
PART 3: Lead Explosion System
And The Millionaire Mindset!
Free Bonus Disc 3 of Volume One, provides an overview of our
Powerful Lead Generation System, taught by our friend Matt
Bacak and throughout the entire course, Tim and Kevin will take
you by the hand and show you step by step, exactly how to
build an online business, build a list of potential customers
and turn those customers in to buyers, including every powerful
formula and simple accelerating method you can use from the
comfort of your own home.
You will be amazed at the skills you acquire, both technical and
marketing and the rapid progress you make month on month, as
you literally see your own business start to emerge, before your
very eyes.
Free Bonus Disc 4 (Marketer’s Toolbox), is the Resource disc
for Volume 1 and contains:
1. This Read Me electronic PDF file.
2. Two PowerPoint slide shows to enable you to follow our
training and then reflect and go back, time and time again
until you really get the concepts and are ready to move onto
Volume 2.

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3. We have also included our Master Blue Print as a PDF
document. This is a compressed summary of the entire
system, Matt will be teaching you as you progress through
the Home Business Accelerator. Each month, we are going
to drop this onto disc 4, by way of a reminder. We want you
to open it, review it and realize very quickly, just how much
you are learning and hopefully putting into practice over
the course of this home business-coaching programme.
4. We are also including a great electronic book called Stay
Ahead of The Pack – Viral Marketing, which will help
prepare you for the future volumes of training which move
quickly and powerfully beyond this introductory overview into
the nuts and bolts of building an online business step by step
with every short cut imaginable.
5. We are also including a phenomenal free bonus called
Carbon Copy Marketing, which includes an electronic
Resource Report, and 39 additional videos, which is a
truly incredible bonus.
6. As an additional resource for Volume 1, we are including
within this document, a link that will take you to a very
powerful tool called the Listopt tool.
To be honest you don’t need this today, but, it specifically relates
to building a list of potential customers as fast as possible, which is
what we’ve asked Matt to talk about in this first Disc 3 video, and

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so we thought we would provide you with the link, which you can
always refer back to at a later stage, when you feel ready to take
some really big action steps.
Click on the link below to review the testimonials and to get a
sense of the power of this resource:
http://www.listopt.com/listbuilder/idevaffiliate/idevaffiliate.php
?id=240
In the next Volume, we are going to jump straight into the step-by-
step approach to building your new business.
OK so having given you a brief summary of bonus Disc 3 and a
quick overview of bonus Disc 4, let’s dive into the workbook
training. You should insert Disc 3 Millionaire’s Sat Nav and follow
with this workbook, making notes along the way!

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OK, it’s now time to put Bonus Disc 3 into your DVD player
and follow the coaching session accompanied by your Work
Book and perhaps even a printed copy of the Power Point
slide show.
You should realise right from the start that this is not just a watch
and learn programme.
We have asked Matt to teach this section as he has a really solid
ability when it comes to building online easily set up businesses
and so we’ve asked him to spend time instructing you throughout
the volumes and we really do expect you to take action as you
watch the video bonus discs, following along at the same time.
As we always say with our training programs, these are “warts and
all” videos…the audio sometime breaks down, the guys speak too
quickly, you can’t always hear the questions from the audience,
but with this work book, the quality of the instruction and the
additional resources on bonus Disc 4, you are going to have a
great time learning how to set up and run a complete business
online. Now you may have heard that before…but trust us…with
this course, that is exactly what we will deliver.
We would also suggest you load up the PowerPoint
presentation from Bonus Disc 4 and print it out to accompany
your workbook and video bonus training.
PLEASE NOTE: The students at this “live” coaching program
paid $12,500 and within this fee were provided 1 year of Free

Volume 1 Workbook
Hosting and a free copy of Autoresponder Plus. As you are
only paying just under £30 per month, we are not unable to fund
either the hosting or the auto responder. However, we will tell you
where you can sign up for each service. We will provide you with
all the additional video training for the hosting, free of charge and
We will provide you with a free alternative auto responder. So all
in all, expect only to have to pay a few extra pounds in addition to
the coaching program to be able to achieve all your are taught.
I am now going to hand over again to Kevin who will accompany
you as one of your mentors throughout the rest of this section.
During this entire program you will:
1. Build a list of potential customers – this is how you will
make money. The system is quite literally the system Matt
uses to make the multi-million dollar fortune he has
accumulated from each of his 3 corporations.
2. Get Traffic (people with money).
3. Be shown every strategy Matt and we use to get YOUR
sites generating money.
4. You are going to cover 3 years worth of work, easily and
painlessly in the first 12 months.

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5. You will learn the “System” that the Cambridge
Business Academy operates and Matt teaches, which
will be identical, whichever, sphere of business (niche)
that you want to work within.
Matt uses 4 different types of websites:
1. A Branding Site.
2. A Sales Letter.
3. A Blog.
4. A Power Squeeze page.
Matt will show you exactly what each site looks like and explain
why you should use them!
You can have as many sites as you want, across different niches
and products, each one powerfully and easily helping you generate
fresh new sources of income.
By the time you have finished this program, providing you work
through it diligently, putting the systems into practice, you will quite
literally, have new customers in your new business.

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Not might...but will.
The three biggest money-makers on line are:
1. Sex: - beauty, health, wellbeing
2. God: spirituality
3. Money Making
Matt made his first $1 million on line by selling other people’s
products. He had no products whatsoever but he had a list
and that’s what you will have by the time you have completed
this coaching program.
REMEMBER: The people making the most money on the
Internet are those with lists.
So if Matt’s business vanished right now, what would he do
first?
1. NOTE: Do NOT go and buy a domain name or hosting
package yet. We will walk you through what to do and when
to do it, just at the right time. What follows is simply to
provide you with an overview of what Matt would do, if he

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lost his entire business, demonstrating how easy it is to build
a powerful business on the net.
a. Domain Name and Hosting: He would get a domain
name, a “www.mycompanyname.com” type of domain
and somebody to host it.
b. Personally and firstly I would go to
http://eUKhost.com and buy a domain name. I have
included this address also in the PowerPoint slide.
Although Matt refers to GoDaddy, for too many
reasons to explain, my suggestion would still be to buy
your domain from http://eUKhost.com Essentially,
this is a UK company with a top reputation, UK
support and operating the system the Academy
uses for it’s own hosting.
c. Once you have a domain name, you then need
somebody to host this, (literally to put it up on the
Internet and keep it there for you). This is called
hosting. You should seriously consider identifying and
buying a domain from http://eUKhost.com Whilst the
main disc 2 video and the video based Power Point
slide show points you to FrontierPowerHosting, this
and FatJack are NOT suitable for my students in the
UK and can no longer be accessed in the US. NOTE:
In fact only certain parts work well on Frontier Power or
FatJack and I shall point these out to you and as you

Volume 1 Workbook
will be referred to FatJack in coming Volumes, I
suggest you use http://eUKhost.com But once again,
NOT YET.
d. NOTE 1: as Matt is providing detailed video coaching
and we will be providing supplementary video coaching
for the hosting and other key tools, such as the Auto
Responder mentioned in point 2 below, you should
seriously consider using http://eUKhost.com
e. NOTE 2: DO NOT sign up any domain names or a
hosting package yet. Be patient and wait until
instructed to do so. There are very good reasons
for this which we will explain in due course.
2. Auto Responder: Next Matt would purchase a special auto
responder. There are two types of auto responders:
a. A regular auto responder - where “I” send you an
email and it emails back. This not what you need.
b. A smart auto responder – which is what you need
and what we will be working on. It captures people’s
information via a form, capturing their address and
name, which will then enable you to mail people. For
example you regularly receive nice coloured HTML
emails from me, with either my Entrepreneur’s Pen or

Volume 1 Workbook
support and resource information about my courses.
These emails are personalised when they are sent to
you. Well, all that is sent from within my auto
responder. So when you originally signed up with the
Academy for say the eBay Quick Start course, or this
Home Business Accelerator Program, you provided me
with your name and email address, either via an order
form, a phone call or within my web site. This
information is loaded into my auto responder and then
automatically sends you either the weekly newsletter or
product support information. I simply create the
messages, set the timing, so that you get the first
immediately after sign up and the second say an hour
later and the third say a day later etc and then once I
have created the messages and your information is
dropped in, it takes care of everything else, sending
them out and effectively acting as my PA or Sales
Assistant. Anyway, more about the power and crucial
importance for the right auto responder in later
volumes. There really is so much more to say about
these powerful tools. Quite literally I would be lost
without it!
c. Auto Response Plus (ARP3) is the one Matt will be
training with. There will be more about this in later
volumes. NOTE: do not worry about Matt’s comments
about installing it. I will show you exactly where to go,
what to do to enable you to get this installed set up and

Volume 1 Workbook
working. But more of that in a future volume.
Remember, all that Matt is talking about at present is
what he would do if his company vanished tomorrow!
3. Set-up A Power Squeeze Page: Next, Matt would set up a
Squeeze Page. Out of all Matt’s sites and pages, the
Squeeze Page is by far the most important. It is the page,
where Matt captures the customer’s details and this enables
him to then market to them over and over again. Those of
you who have already been a student of the Cambridge
Business Academy will already know that we use the exact
same formula to build our student data base. During this
program, you will be designing your own Squeeze Page and
building your own web site and let me tell you, it is so simple,
you will not believe it. You will get a domain, get the hosting,
install your auto responder, set up a Squeeze Page and start
sending traffic (people, prospects, customers) to it and those
people mean money! You will be doing this whilst following
along with Matt. And even if you feel this is way beyond
your ability, let me encourage you to trust me. You will
quite literally be amazed at how easy it is!
4. Making Money: Once we have set all this up and started
getting traffic, Matt will show you everything he knows about
how to turn it all into money and some of his strategies are
really mind blowing. And by the way, we use them all,
because they work.

Volume 1 Workbook
During the rest of this Volume, please open up the Power Point
slide show from Bonus Disc 4, called the Internet Millionaire
Mindset and print it off so that you can follow it and make notes on
it as you watch and listen to Matt.
Below I have provided you with a couple of sheets for you to make
notes on as Matt teaches you his Millionaire Mind Set:
Be sure to follow it through and then once you’ve completed
bonus disc 3, dive into bonus disc 4 and explore all it’s
contents thoroughly and enjoy!
Please Turn Over!

Volume 1 Workbook
The Internet Millionaire Mind Set:
1.
2.
3.
4.
5.
6.
7.

Volume 1 Workbook
8.
9.
10.
11.
12.
13.
14.
15.

Volume 1 Workbook
16.
17.
18.
19.
20.

Volume 1 Workbook
In Volume 2, you are going to be shown some really amazing
stuff about:
1. The power of headlines.
2. How you can identify your own profitable niche within which
you can build your new business.
3. The secrets of advertising that will have new customers
charging to your new site.
4. The best Domain names (web addresses or URLs) and how
to avoid having these stolen before you even buy them.
5. We will also be providing you with £1,000 worth of headline
tools, which we can’t say more about at present, but which
will become very clear when our guest presenter, and Matt’s
good friend will explain next month. (Value £1,000 + vat)
6. Finally, we will be providing you with some fantastic
copywriting software free of charge, which will have you
spitting out great moneymaking copy in minutes. (Value
£497 + vat)
We think it is vitally important that at the end of each Volume of
this Coaching Programme, you commit to some serious action that
is going to move you forward in building your new business so

Volume 1 Workbook
here are your 5 ACTION STEPS for this month:
1. What area of business would you like to trade in? Do
you have a passion or expertise, or are you just
interested in the whole money market?
a. Allow 30 minutes.
b. ___________________________________________
c. Date Completed: ______________________________
2. Make sure you have watched Free Bonus Disc 1 and
completed the workbook?
b. Date Completed: __________________________

Volume 1 Workbook
3. Watch Free Bonus Disc 2, following with the Work Book:
b. Date Completed: __________________________
4. Watch Free Bonus Disc 3, following with the Work Book
and the Free PowerPoint slide show:
b. Date Completed: ____________________________

Volume 1 Workbook
5. Explore all the resources on Free Bonus Disc 4 in
preparation for Volume 2 next month:
b. Date Completed: __________________________
Until next time,
May your success be more than you can hold!
Tim Lowe Kevin A. Potts

Volume 1 Workbook

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