Exact cheat sheet on real estate blogging using activerain.com and real access pro blogger Why to bold certain words How to determine what words to be found for How to insert links and what links work How to insert pictures And more

1. Fast Attack Blogging
Exact Steps of Blogging
Presenter:
Chuck Ward
“PRO” Director of Marketing

2. Welcome
• Helping real estate agents change the fruits
of their labor
• By change the root system of their business

3. Fruit Production
• What Produces Big Fruits
– Planting in the right soil
– Constant Water and Fertilization
– Pruning

4. Why Blog
Blogging is a huge part of ANY
small business marketing plan
– Mortgages
– Local Services Trade Industries
– Real Estate Information

5. Where to Blog
Four Great Places to Blog At:
– Activerain.com
– Your own website(s)
– Google Blogger (free with gmail)
– Real Access Pro property blogger

6. USS Blogger
(artist rendition)

7. Four Steps to F.A.B.
• Picking Search Terms
– Long Tailed Search Terms
– Short Search Terms
• Content Structure
– 100 – 300 words
– Bold, Italics, Underling
• Links
• Images

8. How To Use ActiveRain.com
for Fast Attack Blogging
• Login

9. Setting Up for Success
• Fill out your profile
– You can use search
terms you wish to be
found for here
– Include contact
information
– Search terms should be
geographically specific
– Fill out blog settings

10. Setting Up for Success
• Fill out your profile
– Click on the “pencil”or
the “plus” symbols to
add content
– Remember to add an
image
– Remember to add links
to social media profiles

13. Fill out Blog Settings

14. Fill out Blog Settings
• Add in images, videos
and other static items
that are seen on the
side of your blog posts
• Create a blog
description (this is a
search engine thingy)
• Create a signature with
links that is at the
bottom of each post

15. Create Your First Post

16. Click on “write a blog”
Type in a Title
Repeat that title in bold on
the first line in the large
box (click on the “B”
button)
Write your content
Insert your title throughout
your piece of content
(primary search phrase)

17. Deciding on a Search Phrase (Term)
• This is what your article is
going to be found for
– Should be geographically
specific as possible
– Description
– City and State
– Farm area / subdivision
• Know as “primary search
phrase”
• 3 bedroom home for sale –
Tampa FL – Easton Park

18. Deciding on a Search Phrase (Term)
• Add in supporting phrases
– Similar to your primary
phrase
– Geographically specific
– Highlight in Italics or
underline or
bold/underline or
italics/underline
– (hit the u, I or b button on
the editor
• Known as alternate
(secondary) search
phrases
• See next page for ideas

19. Deciding on a Search Phrase (Term)
Primary Search Phrases
• Type of home for Sale – City
ST – Subdivision
• Zero down mortgages –
tampa fl
Secondary Search Phrases
• Subdivision homes for sale –
city state
• Real estate for sale – city
state
• City properties for sale
• City MLS Listings
• 0 down home mortgage
loans tampa

20. Type into the Google Search Engine

21. You can find other search terms at the
bottom of SERPS
• SERPS =
search
engine
results
page

22. Links
• Insert a few links to
other places that
benefit you around the
web
– Social media profiles
– YouTube Channel
– Saved MLS search
– Opt In form (aka squeeze
page)
– More info about a
certain property

23. Links
• Where do I insert my links
– Primary search phrase
should be made a link
(“search term anchoring”)
– Secondary search phrase(s)
should be made a link
– Call to action
• Visit my website (where
the word website is a link
leading to a page on your
website)

25. Links (where do they go?)
• Link 1 “condos for sale alexandria va 22310
alexandria condos” links to the single property
website for that listing
• Link 2 “search for alexandria condos for sale”
leads to an opt in form
• Link 3 “here” leads to the same form in link 2
• Link 4 – MLS saved search to my website for
real estate for sale geographically specific to
Alexandria VA (called a raw link)

26. Images
Upload photos just like you
would when sending an
email
Hit the picture button (top)
Then hit the folder button
to find the image on your
local computer

27. Images
Make sure to put in either
your primary search phrase
or secondary search phrase

28. Finish it Up
Add in tags (just use your
search phrases)
Post to: Here is where
you can choose specific
forums to post to, along
with more geographically
specific forums, as well as
outside blogs
Click Post blog entry
DONE

29. Lather, Rinse and Repeat
• The more often you do
this, the more that
Google will recognize
your content and
reward your for it
– Be one page 1 when
someone searches for
your search term
• Clients and consumers
will find you
• Your phone will ring
• Your checking account
will get full (of money,
not dust)

30. Post to Social Media
• Remember to take the link of your content
and put it on social media
– Google Plus
– Facebook Business Page
– Facebook Wall
– Twitter
– LinkedIn
– Tumblr

31. Bonus Training
• Using the Real Access Pro Property and Agent
Blogging Platform
– A – Z steps
– Logging In
– Locating the blogging area
– Creating a blog for the first time
– Push button property blogging
LOCATION

32. Bonus Training
• Use this code (URL link) to get a lifetime lock
on membership at $29 monthly (Save 10 – 20
dollars)
• http://activerain.com/promo/chuckward

33. That’s A “RAP”
Chuck Ward
Director of Marketing
Real Access Pro
888-884-0303
chuck.ward (at)
realaccesspro.com
• Upcoming Training
Topics
– Real Access Pro Property
Marketing Updates
• Email your topic to us
– Helpdesk (at)
realaccesspro.com