Instagram is a photo and video sharing social media platform with over 150 million active monthly users. The presentation discusses how Instagram can be used for business and marketing purposes by real estate agents and others. Key points include how to set up an Instagram account, engage with followers by posting photos and videos, and use hashtags and links to drive traffic to websites and increase search engine rankings. Regular posting and engagement with others on Instagram is encouraged as an effective marketing strategy.

1. Instagram Insanity
Setting Up Instagram
Presenter: Chuck Ward
Director of Marketing and Training
Real Access Pro

3. What is Instagram
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Instagram is an online photosharing, video-sharing and social
networking service that enables its
users to take pictures and videos,
apply digital filters to them, and
share them on a variety of social
networking services, such as
Facebook, Twitter, Tumblr and Flickr.
A distinctive feature is that it confines
photos to a square shape, similar to
Kodak Instamatic and Polaroid images
, in contrast to the 16:9 aspect ratio
now typically used by mobile device
cameras.
Users are also able to record and
share short videos lasting for up to 15
seconds

4. Why Should We Use It
• 150 Million Monthly Active Users (Instagram
9/2013)
• Average user is Female (56%) aged 18-49 42% of total user base (Pew)
• Instagram is now the second-most important
social network to American teens, tied with
Facebook behind Twitter (MarketingCharts.com)

5. Demographic Chart

6. Why Should We Use It
• Because it is another free way to get our
properties and message out
• Another way to send GABL (Google Accepted
Backlinks) to our website thus improving our
rankings
• Because it’s marketing

7. A Note About Marketing
• Question: How often
should we be marketing

8. A Note About Marketing
• Question: How often
should we be marketing
• 40% of your day should
be spent in marketing
related activities
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Social Media
Websites
Videos
Talking to People
Writing Notes/Cards

9. How Do We Use Instagram
• First
– Download the App to
Your Phone
– Instagram.com
– Google Play Store on
Android Phones
– App store on iOS (Ipads
and Iphones)
• Second
– Account Creation
• Third
– Use it by taking pictures
or videos

10. Find in App Store
Download and Install
Ready to Use

11. Using Instagram
• Account Creation
– Sign in using facebook
– Sign in using email

12. Using Instagram
• Account Creation
– Sign in using facebook
– Sign in using email
– Go to instagram.com to
sign up also

13. Using Instagram
• Once logged in, follow
people you may now
– Link your Facebook
account and those
friends on your
Facebook who use
Instagram will appear
– Remember
engagement and
patience is the key

14. Taking Pictures and More
• Open up instagram
• Snap a picture

15. Taking Pictures and More
• Apply a filter – they will
automatically appear at
the bottom

16. Taking Pictures and More
• Turn your image around
by dragging your finger
across

17. Taking Pictures and More
• Share directly with
friends (only who are
following you)

18. Taking Pictures and More
• Post to Facebook or
Twitter (or Tumlbr)
• Referral Partner
Marketing – post on
Foursquare

19. Instagram Videos
Switch to Video Mode
(Press and HOLD)
Add a Filter (just like
images)
Choose a Cover Frame

20. Instagram Videos
• Post to Social Media
– Twitter
– Facebook
– Tumblr.com
– Copy the instagram.com
link and post to Google
+, LinkedIn and other
places

21. Examples of Brand Marketing
• My friend Roberto,
(video marketing,
presentation coach)
• His brand is consistent
on Facebook, Twitter,
LinkedIn

22. Examples of Marketing
• Let people get to know
you (personally)
• My friend, Tim, VP of
Business Development,
Domain Homes and
Domain Realty, Tampa FL

23. Deleting Content
• Every post will have 3
dots at the lower right
corner
• Those three dots will
allow you to delete,
share or copy the URL
to share to other places

24. Deleting Content
• If you don’t have those
options on a certain
piece of content – then
chances are the content
belongs to someone
else

25. Other Pieces to Use
Postagram (postcards)
Stickygram (magnets)

26. Facebook
• Create Timeline Images
for Facebook using
Insta-cover
• (Great Idea for Property
Fan Pages and Area
Deals FanPages)

27. #ComingSoon
• Instagram does plan
(like everyone else) to
release paid ads
somewhere around
Spet 2014 (according to
company released
reports)
• However, IG’s blog says
a small handful are
already out there

28. Connect with Instagram
• Twitter
– https://twitter.com/instagram
• Facebook
– https://www.facebook.com/InstagramEnglish
– https://www.facebook.com/Instagram.pc
• Instagram.com

29. Connect with Pro’s
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Twitter @realaccesspro1
Google Plus +realaccesspro
Facebook (search Real Access Pro)
LinkedIn (RealAccessPro)
• Remember to connect with your Sponsor PRO
for tips, tricks, ideas and more

30. Thanks for Attending
• Presenter:
Chuck Ward, Director of
Marketing and Training
chuck.ward (at)
realaccesspro.com
888-884-0303