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Tools for professional growth
- 1. Presented by Chuck Sink and Steve Gamlin Part One – The Tools By Chuck Sink www.chucksink.com
- 2. You’re the brand manager now!
- 3. Social Media is the mass media of our time.
- 4. What was the first social media?
- 5. Email
- 6. With a little help from… http://www.youtube.com/watch?v=qg1ckCkm8YI
- 7. i Social Media gives voice to ndividuals like no other technology before.
- 8. Social Media Marketing Costs Financial: $0.00 to relatively low budget Time: A significant investment Are you willing to invest time in it?
- 10. = Friends, back yards, T-shirts & flip-flops = Offices, boardrooms, networking events & suits
- 12. Have a complete Profile!
- 13. Your Recommendations What’s the best way to get recommendations on LinkedIn?
- 14. Give recommendations to others!
- 15. Formula for earning recommendations and referrals: Refer-ability = Business Value + Authenticity + Friendliness
- 16. Professional Success Four Play: 1.Brand 2.Network 3.Content 4.Free Tools
- 17. Positioning Your Brand Who are you and what do you stand for?
- 18. Positioning Statement Volvo is the automobile manufacturer that keeps you and your family safe because all of our technology effort and planning are focused on protecting drivers and their passengers. Chuck Sink Link is the communications firm that creates ideal messages for your target audience because we reveal what’s valuable about your brand and communicate it with clarity.
- 19. There’s a formula for building brand equity.
- 20. BE = SA + PQ + SD
- 21. Networking – Your Personal Branding Campaign
- 22. Who do you know? (An important question)
- 23. Who knows you? (The vital question!)
- 24. Are you known in the market for the reasons you want to be known?
- 25. Your Content: What’s in it for us?
- 27. How will you help me avoid trouble?
- 28. How will you take away my pain?
- 29. How will you help me feed my family?
- 30. The As & Ps of Social Media – Online Networking • Active Participate. • Attractive Position value. • Alert Pay attention. • Accessible Permit dialog.
- 32. • Email • Social Media • Blogs Website • Trade Articles • Events • Sales Calls
- 33. What kind of content are you serving up?
- 37. If we can do it, you can do it!
- 38. Q. Social Media Marketing – What is it, really?
- 39. A. Online Networking and Public Relations
- 40. Facebook is SOCIAL Media.
- 41. Make sure there’s Something in it for THEM!
- 42. The 4 E’s of Social Media Engagement: Ego Entertainment Education Enrichment
- 43. What of value are you willing to give to build your online community?
- 48. Lesson: It’s about them, not you!!! Viral = Exponential growth in Social Media brand impressions! 2 years to get 213 Likes 1 month from 213 to 520 Likes 16 hours from 520 to 1,748 Likes and 2,283 Shares 2 weeks to over 20,000 Likes and record breaking mattress sales!
- 49. Twitter’s value is connecting minds and ideas globally in real time!
- 51. What? How? Why?
- 52. Thank you! (603) 345-7223 Twitter: @ChuckSink www.chucksink.com
Hinweis der Redaktion
- Slowly and steadily, LinkedIn has grown, improved and emerged to be the best “social” media platform for Executives, Managers, Salespeople, Professionals and Career Seekers - hands down!
- Not a bad question but think about it. Facebook is the consumers’ place to socialize and chat. It’s a place to share light hearted material and let your hair down. It’s akin to vacations, backyards and flip-flops. The vast majority of users are purely social users.
- A complete profile will position you as someone who is serious about online business networking. This isn’t Facebook, this is the place for professionals!
- The secret to getting recommendations is giving them first. Go to yours.
- Here’s where you start to build your profile. Insurance sales people always begin with friends and family. Do likewise on LinkedIn
- This is where you need to spend some time to dig into your contacts and search out people with whom you’ve worked, gone to school, done business, called on; your customers, prospects, suppliers, colleagues, associates, club members…etc. Linked In offers great search capability – you can narrow down fields by geography, industries, groups, titles, etc.
- Again, these points of information are pure gold for salespeople – conversation starters that steer your conversation toward what your prospect would rather initially talk about than your product or solution!