1. GOOGLE +
SOME THINGS FOR MARKETERS TO CONSIDER

2. TODAY’S AGENDA
• A brief history of Google+
• Six things that make Google + special
• Ten things you should do with Google +

3. BRIEF HISTORY OF G+
• Initially launched
on 28 June 2011
• By INVITATION only
• Individuals only – NO
BRANDS
• Opened to
EVERYONE on 20
September 2011

4. 6 THINGS THAT MAKE GOOGLE+
SPECIAL
• Don’t fool yourself (or others) by thinking that G+ is
“just another Facebook”
• It is MUCH more than that! And it’s still in its infancy!

5. #1 - CIRCLES
• Allows you to easily
ORGANIZE your
contacts, so you do
not bore, or shock,
certain segments
with your posts.
• Able to move
people to different
or multiple Circles

6. SOME POSSIBLE CIRCLES
• LOCAL • POTENTIAL EMPLOYEES /
EMPLOYERS
• THOUGHT LEADERS
• VENDORS
• COMPETITORS
• CLIENTS / PROSPECTS
• NEWS
• PERSONAL PASSIONS

7. #2 - HANGOUTS
• Video conference call

8. #3 - WHAT’S HOT
(FORMERLY CALLED “SPARKS”)
• Meet people by joining conversations
• Run searches on topics that interest you
• Or what is trending at the moment
• Save searches that you can refresh any time
• Find posts that interest you, and add your two cents

9. #4 - PHOTOS
• This feature • Your photo albums
organizes all photos • Photos from
from you and your everyone in your
circles circles
• Photos OF you
• Photos BY you
• Photos from your
phone
• iPhone and Android
apps for auto upload

10. #5 - GAMES
• Relatively new feature
• Only 39 games at this point in time
• Facilitates relationship-building through
competition

11. #6 - SEARCH
• Google search results favor G+ users!

12. 10 COOL THINGS YOU SHOULD DO
WITH GOOGLE+
1. Craft an eye-catching mini-bio for your hovercard
2. Put a great keyword-oriented description in your
introduction, all of your contact details, and links to
your most important online properties
3. Use the photostrip beneath your headline to display
images that best represent you & your brand
4. Create a prioritized list of suggested circles where
others can place you at the top of your “About” tab

13. 10 COOL THINGS YOU SHOULD DO
WITH GOOGLE+
5. Instead of posting photos in the photostrip,
consider images that provide helpful, insightful
facts & figures about your industry
6. Not many of “your” people on G+ yet? Use this as
opportunity to become thought leader in a space
where your competitors may not yet be
7. Use G+’s unique features to give your audience
something they can’t get on Facebook or Twitter

14. 10 COOL THINGS YOU SHOULD DO
WITH GOOGLE+
8. Different platform has potentially a whole new
audience for you. Try new ways of presenting
your content.
9. Create Circles on a micro-level to truly segment
your audience – there is no limit to the number of
Circles you can create to pinpoint your targets
10. Hang out! Make your customers feel special by
inviting a few of them to a hang out session with
your CEO or a prominent industry personality

15. BONUS COOL THING
• Again, with the Hangout…
• To effectively use it, get some experience by
participating in some!
• If you use Chrome browser, get Hangout Canopy
plugin, to see how many hangouts are currently
happening. Jump in!

16. FINI
Thank you!!!
Chuck Dennis
Knowledgence Associates
cdennis@knowledgence.com
617-909-0176