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Social Media Overview: Twitter - Motion Picture Costumers 705

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Chris Lam
Chris Lam

Social Media Overview: Twitter - prepared for Motion Picture Costumers 705 social media workshop 2015.

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SOCIAL MEDIA OVERVIEW: TWITTER Prepared for Motion Picture Costumers 705
Agenda  Social Media Overview  Opportunities  Twitter  Getting Started  What to Share  Best Practices  Q&A/LAB Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
AYCE Doesn’t Mean You Should Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
Opportunities & Listening  I have a big mouth. I’m online and mobile.  70% of online adults will listen/look to their network for recommendations.  1.6BB active mobile accounts on social  Hundreds of millions of videos are watched each month on mobile devices  Take control of your identity online across platforms  Position your brand (you) as a leader in the field, your designs, your production  Get hired or discover job leads Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
Channel: Twitter Chris Lam - chris@cupofjoesocial.com - (626) 215-2873 Tweet this in less than 140 characters:  Share what you know  Updates on your org, team, services  Engage – pull; reply/RT relevant posts What are users doing?  Reading up-to-the-minute news & disseminating information  Following experts, networking  Linking their blog posts, syncing FB & LI Frequency & Quality:  TEST – 50/50?  Depends on community and interest
Get Started  Landgrab  Knowem.com  Namecheck.com  YES  @melissaantablin  @melissacostumes  @costumersrock  NO  @me1issa_anta3lin  @h0tsh0td3si9n3r Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
What Will You Share?  Awards Season  Your designs and work from an upcoming movie or show  Your team’s hard work – details  Your peers’ designs  Industry news and updates  Retweeting (RT)  Blog posts or articles  Topics you’re interested in  Contractual social touts  Let’s talk about this…. Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
Best Practices  Find your voice  What will you show your audience on Twitter?  What will you say?  Give credit where credit is due  “Don’t steal jokes.”  Put people in Lists  Designers & Costumers  Brands  Responding to someone starts with an ‘@’  Audience Insights may give you a peek into who is following you and what else they’re interested in Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
Resources  SYNDICATION/SCHEDULING/ORGANIZING  Hootsuite – http://hoosuite.com  Buffer – http://buffer.com  Tweetdeck – http://tweetdeck.com  NEWS  Mashable – http://mashable.com  Social Media Today – http://socialmediatoday.com Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
Q&A Questions? Lab to follow Chris Lam Twitter: @thechrislam Mobile: (626) 215-2873 Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

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Social Media Overview: Twitter - Motion Picture Costumers 705

  • 1. SOCIAL MEDIA OVERVIEW: TWITTER Prepared for Motion Picture Costumers 705
  • 2. Agenda  Social Media Overview  Opportunities  Twitter  Getting Started  What to Share  Best Practices  Q&A/LAB Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
  • 3. AYCE Doesn’t Mean You Should Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
  • 4. Opportunities & Listening  I have a big mouth. I’m online and mobile.  70% of online adults will listen/look to their network for recommendations.  1.6BB active mobile accounts on social  Hundreds of millions of videos are watched each month on mobile devices  Take control of your identity online across platforms  Position your brand (you) as a leader in the field, your designs, your production  Get hired or discover job leads Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
  • 5. Channel: Twitter Chris Lam - chris@cupofjoesocial.com - (626) 215-2873 Tweet this in less than 140 characters:  Share what you know  Updates on your org, team, services  Engage – pull; reply/RT relevant posts What are users doing?  Reading up-to-the-minute news & disseminating information  Following experts, networking  Linking their blog posts, syncing FB & LI Frequency & Quality:  TEST – 50/50?  Depends on community and interest
  • 6. Get Started  Landgrab  Knowem.com  Namecheck.com  YES  @melissaantablin  @melissacostumes  @costumersrock  NO  @me1issa_anta3lin  @h0tsh0td3si9n3r Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
  • 7. What Will You Share?  Awards Season  Your designs and work from an upcoming movie or show  Your team’s hard work – details  Your peers’ designs  Industry news and updates  Retweeting (RT)  Blog posts or articles  Topics you’re interested in  Contractual social touts  Let’s talk about this…. Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
  • 8. Best Practices  Find your voice  What will you show your audience on Twitter?  What will you say?  Give credit where credit is due  “Don’t steal jokes.”  Put people in Lists  Designers & Costumers  Brands  Responding to someone starts with an ‘@’  Audience Insights may give you a peek into who is following you and what else they’re interested in Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
  • 9. Resources  SYNDICATION/SCHEDULING/ORGANIZING  Hootsuite – http://hoosuite.com  Buffer – http://buffer.com  Tweetdeck – http://tweetdeck.com  NEWS  Mashable – http://mashable.com  Social Media Today – http://socialmediatoday.com Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
  • 10. Q&A Questions? Lab to follow Chris Lam Twitter: @thechrislam Mobile: (626) 215-2873 Chris Lam - chris@cupofjoesocial.com - (626) 215-2873