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Relative Pricing @ airports
1.
Relative pricing How to
drive consumers to your most profitable product? Chris Wortley Limited
2.
We Drive Revenue
at Airports
3.
Notice how Platinum
is overpriced? No-one books it ✖
4.
Gold Looks Great
Value Customer Books Gold Platinum Drives Revenue to Gold ✔
5.
Take away Platinum
Customer will book Select Reduce choice & Reduce revenue to Select ✖
6.
Platinum
Your “Decoy” Product Take it away and you loose revenue ✖
7.
Pre-booking Car Parks Apply
to Airport Parking-Who’s the Decoy?
8.
You Got it?
✔✔✔
9.
And the Profitable
winner is? Short Stay £130 ✔✔
10.
Contact Us: