In this 1 minute presentation, Chris West, of www.verbalidentity.co.uk explains why he believes its essential that brands understand the conversations they're in, in Social Media.
But shows why you still need Traditional Media.
12. Verbal Identity isn’t just the strategy behind the conversations you’re in. It’s also the strategy behind the conversations your customers are in.
13.
14. Who’s Chris West anyway? 20 years as an award-winning copywriter for top London agencies (including Saatchi & Saatchi, BBH, Leagas Delaney, and Mother) and his own firm (clients include Unilever, Selfridges, Harry Winston, Tourneau, EMAP, Myla, Christie’s). Now leading a UK consultancy specialising in giving brands a competitive Verbal Identity in Social Media at www.verbalidentity.co.uk
Hinweis der Redaktion
ON the journey to purchase, (Consider -> Evaluation), consumers start deleting brands from their initial set of considered brands,...but they also start adding in others, driven to consideration by recommendations of their peers on Social Media.