1. Japanese Word of the Week (9) ganbatte がんばって [gan-bat-tay] Ganbatte ne!
2. Aims & Objectives Aims: Students will understand styles of market research. They will use both to focus upon one product. Objectives: All students will identify 2 forms of primary research Most students will identify 2 forms of primary research and explain their function Some students will identify 3 forms of primary research, explain and use their functions for assignment purposes
3. Research and Pre-Production w/c 24 January 2011 Unit 3 Research Techniques for Media Industries Unit 1 Pre-Production for Media Industries
4. Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.
5. Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.
6. How Was Last Week’s Task? Gamelogs! How did you do? Do you think that game logging is an accurate form of research?
21. Usually distanced researchTIP: Use Survey Monkey to produce and present research for this part of your game
22. My Research - Questionnaire What genre of games do you usually play? Would you consider other genres of gameplay? Have you ever played Gears of War 1? If yes, can you name 1 thing about it that you liked? If yes, can you name 1 thing about it that you didn’t like? If no, would you consider playing it? Have you ever read a review about Gears of War? Would reading a review make you want to play a game?
23. My Research - Survey What genre of games do you usually play? a) RPG b) FPS c) RTS d) Puzzle/Strategy e) Platformer Would you consider other genres of gameplay? a) Yes b) No c) Unsure Have you ever played Gears of War? a) Yes b) No Have you ever read a review about Gears of War? a) Yes b) No Would reading a review make you want to play a game? a) Yes b) No c) Unsure
37. Personal questions – phone numbers, credit card details etc.Remember that you are trying to establish facts in order to research the feasibility of a game or console.
38. Getting Answers Smile! Say ‘thank you’ Be grateful Look smart! Sound interested Explain yourself!
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40. Take small steps. Don’t ask life-changing questions and you won’t be bamboozled by the answer
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