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WHAT DID THEY DO?  LESSONS LEARNED IN CROSS-MEDIA   Christy Dena Director, Universe Creation 101 Power to the Pixel, London Film Festival 14 th  October, 2009
Flash in the…Planet?
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[object Object],“ We thought that customers would be appreciative of the fact that we had so much across different platforms,” he said. “But nope. They were like  ‘obviously!’  They just expected it.” Alan Wurtzel, NBC Universal’s President of Research
http://www.australiacouncil.gov.au/writersguide/newwritinguniverse/
 
Lessons learned from those before there may be…
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Lessons Learned Where we’re at …what we need
Local & Global Design Documentation Address Different Audiences
Local & Global
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Local & Global ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local & Global ,[object Object]
Local & Global The Lost Ring  ( McDonald’s, AKQA, and  Jane McGonigal, 2008)
 
Design Documentation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Documentation ,[object Object],[object Object],[object Object]
TV > “Show Bible”
 
… .on the other hand…a  Game Design Document …. ,[object Object],[object Object]
www.videogameteam.com/wiki/index.php?title=Design_Doc David Perry’s  ‘Top Secret Project’
Current Context Show Bible = Continuity across episodes within one medium Game Design Doc = Describes a single mono-medium game
Cross-Media Context Continuity across projects in different media platforms (eg: film, comic, digital game) Describes a single cross-media project (eg: pervasive game)
Universe Guide By Christy Dena
Flow Visualisation
Flow Visualisation > Cross-Media www.christydena.com/online-essays/arg-design-charts The Beast ,  Microsoft Game Studio, 2001
 
 
 
Vary Engagement & Skills
Source: 42 Entertainment
Kim, Amy Jo (2000)  Community Building on the Web , Peachpit Press
 
www.LostEnvelope.com
Hoodlum’s  Find 815,  Lost
www.youngbondshadowwar.com/begin
Kim, Amy Jo (2000)  Community Building on the Web , Peachpit Press
http://www.42entertainment.com/poker.html Last Call Poker Last Call Poker, 42Entertainment
www.ChainFactor.com by Area/Code
Six to Start
Image source: dkimages.com Accessible & Appealing 2 Majority Expanded World More detail, interactivity, need specific skills & time Co-creative, hardcore By Christy Dena
Why is it Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bonus Level:
Physicality & Environments … Choreography of the Physical & Emotional Experience…
 
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Lessons Learned in Cross-Media