50. key value customer
activities proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
images by JAM
51. The Business Model Canvas
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS
b u i ldi n g
blo c k
bu ilding
b u ildin g blo ck
blo c k
b u ildin g
blo c k b u ildin g
KEY building CHANNELS blo c k
RESOURCES bloc k
bu ilding
blo ck
b u ildi n g
blo c k
bui ldin g
blo ck
COST STRUCTURE REVENUE STREAMS
b u i ldi n g building
bu ilding
bl o c k blo ck
block
55. KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
in st a ll a n d
m a n a g e s o la r
in st a ll atio n s
sa le s
sola r ene rgy at
fixed pri ce - no companies
inst allation costs s a le s (e.g. retailers)
KEY fo rc e s
CHANNELS
RESOURCES
er
5- 0 ye a r p o w
1
p u rc h a s in g
s
a g re e m e nts PPA
institution al
g re e n e n e rg y f i n a n c ia l
and private
in ve st m e nts i n sti t u tio n s
inve sto rs
sa le s
fo rc e
COST STRUCTURE REVENUE STREAMS
in st a ll in g a n d
m a n a g in g s o la r ma nagement
fees
in st a ll atio n s
56. S u nEdis o n
is n ow the la rgest prov ider
of so la r p ower i n the US - so ld to
MEMC Ele ctro n ic Materia ls i n
’09 fo r USD 200M
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77. “ Get out of the
building and talk to
customers
Steve Blank ”