Advanced Social Media Techniques CBMI 2013
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Slide deck for my Advanced Social Media Techniques for Higher Education, delivered at the SACUBO College Business Management Institute, August 1, 2013.
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Advanced Social Media Techniques CBMI 2013
- 1. Success starts here! Advanced Social Media Techniques in Higher Education Christopher S. Rice, Ph.D.
- 3. Christopher S. Rice, Ph.D. Futurist | Social Technology Strategist
- 5. christopherscottrice.com/ CBMI13 Resources for this presentation can be found at:
- 9. “Failing to plan is planning to fail.” Why should I have a social media plan?
- 10. say social media is more efficient than traditional media in reaching their target audience 33% Source: Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Changer. Society for New Communications Research, July 2012.
- 11. of undergraduate admissions officers agree that social media is worth their investment. 92% Source: Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Changer. Society for New Communications Research, July 2012.
- 12. plan to increase their investment in social media in the next year 86% Source: Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Changer. Society for New Communications Research, July 2012.
- 13. report that these tools have changed the way they recruit. 78% Source: Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Changer. Society for New Communications Research, July 2012.
- 15. Source: Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Changer. Society for New Communications Research, July 2012. 0% 12.5% 25% 37.5% 50% 2009-10 2010-11 2011-12 Percentage of schools with a written social media policy: 32% 44% 49%
- 17. Source: Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Changer. Society for New Communications Research, July 2012. 0% 20% 40% 60% 80% 2009-10 2010-11 2011-12 Percentage of schools monitoring mentions of school’s name and other relevant online brand conversation: 73% 68% 47%
- 18. How do I develop a social media plan?
- 19. Social Media Strategy: Questions You Should Ask Before Beginning •Why are you using social media? •How will you know you are successful? •What tools will you use (& why)? •How will you measure your activities (tools & process)? •Who will be responsible for these activities?
- 20. (cc)2012FlickruserEllBrown http://www.flickr.com/photos/ell-r-brown/7006746407/ What are your goals?
- 21. (cc) 2007 Flickr user BOLTandK2 http://www.flickr.com/photos/28529353@N05/2934439189/ What are you comfortable with?
- 25. Best Practices: Tips, Tricks & Guidelines
- 26. Create a Content Hub (cc) 2006 Flickr user ndrwfgg. Some Rights Reserved
- 27. •Limit the number of platforms you use •Be deliberate •Keep consistent usernames •Consistent Avatar •Keep consistent branding ProTip:
- 29. Have a Dedicated Landing Page
- 30. (cc) 2010 Flickr user C!... Some rights reserved. Share your content (and make it sharable)
- 31. (cc) 2010 Flickr user lisaclarke. Some rights reserved. Establish a Routine (and stick to it!)
- 32. Automation is your friend (but remember to be human) (cc) 2012 Flickr user pasukaru76. Some Rights Reserved.
- 33. Listen First... (cc) 2009 Flickr user Beverly & Pack ...and then ask questions
- 34. ProTip: Consider using a monitoring/ efficiency tool like Hootsuite, TweetDeck or Buffr
- 40. Do you have a Social Media War Room?
- 41. Give your students a good reason to follow you. (cc) 2012 Flickr user jjjj56cp. Some rights reserved.
- 42. (cc) 2010 Flickr user claylo. Some rights reserved. Reward your community mavens (a little goes a long way)
- 43. Build a network of relationships (cc) 2009 Flickr user Coffeeshopchat (cc) 2005 Flickr user ciro@tokyon
- 48. Don’t get too attached to any one social media platform R.I.P. MySpace 2003-2011 (cc)2007Flickruserthurdl01.SomeRightsReserved.
- 49. (cc) Flickr user Chris Shiflett Avoid “Creepy Treehouse” Syndrome
- 53. Listening (Can you hear me now?) (cc) 2009 Flickr user Beverly & Pack
- 54. Engage (cc) 2011 Flickr user Khalid Albaih. Some Rights Reserved.
- 57. (cc) 2008 Flickr user PhotoJonny “So, how do I know which tools to use?”
- 61. How do I know which tools to use? •Feature Sets •How well does it fit with our existing system? •Popularity among students •Future-proofing (cc)2005FlickruserStitch
- 62. Understand Your Student Social Media Lifecycle Facebook( Twi,er( Pinterest(Google+( LinkedIn(
- 63. Building an Invite-Only, Private Community Are you really sure you want to do this?
- 64. Advantages to a Private Community •Secure space for private and semi-public student engagement •Fewer FERPA worries •More Institutional Control/ Ownership
- 65. Disadvantages to a Private Community •Need for staff to handle administrative load. •Risk of a bottleneck during signup/approval. •How will you verify student identity? •How will you handle invitations? •What about your public-facing communities (competition)? •How will you sustain student involvement?
- 69. (cc) 2008 Flickr user EdYourdon Student Blogging
- 75. The Revolution
- 76. Source:“Coming and Going on Facebook,” February 2013. Pew Internet & American Life Project.
- 77. Source:“Coming and Going on Facebook,” February 2013. Pew Internet & American Life Project.
- 83. What’s a and why do I want one?
- 84. 140
- 87. of adults 18-24 are Twitter users. 31% Source: “Twitter Use 2012,” May 2012. Pew Internet & American Life Project.
- 88. of online African-Americans use Twitter. 13% use it on a typical day. 28% Source: “Twitter Use 2012,” May 2012. Pew Internet & American Life Project.
- 89. Image Source:“Twitter Use 2012,” May 2012. Pew Internet & American Life Project.
- 90. The Horror of the Backchannel!
- 91. RT ’ing is good for you
- 92. #
- 93. #McDstories #NBCfail Lesson #1: You Are Not in Control of Hashtags
- 94. Lesson #2: Choose Your Hashtags Carefully
- 95. DON’T: Bunch up your Tweets DO: Spread Tweets out, 3-4 times/day
- 96. DON’T: Just use your Tweetstream as a broadcast channel DO: Mix in lots of @ and RT Tweets
- 97. Don’t be “That Guy.” DON’T: Just talk about your institution or your brand DO: Spread your love and appreciation for your community
- 101. Duke University
- 102. Drake University
- 103. Drake University
- 104. Tips for Pinterest Success •Think Story/Theme FIRST! •Don’t be afraid to thin-slice your target segments •Share items/topics beyond institutional activities •Encourage “re-pinning” (yes, another button/chiclet) •You don’t have to follow, but you should “re- pin” items from students and student orgs
- 111. Instagram
- 113. Instagram Photos by Instagram user @uofmichigan
- 114. Instagram Success Tips •Encourage Use of Filters •Use Contests to drive desired photos •Aggregate Photos from Multiple Contributors •Consider a Rotating Student Voice •Try using words over photos •Cross the Streams (Share via Facebook, Pinterest or Twitter) •Recognize other users
- 118. (cc) 2008 Flickr user elvenenoo2.0 Prepare for Coming Changes!
- 119. Social Media is going mobile: What’s your plan?
- 120. of adults 18-24 use Twitter on their mobile device. 22% Source: “Twitter Use 2012,” May 2012. Pew Internet & American Life Project.
- 121. of online African-Americans use Twitter on their mobile device. 17% Source: “Twitter Use 2012,” May 2012. Pew Internet & American Life Project.
- 123. mobile Facebook users, an increase of 67% year- over-year. 543 millionSource: Facebook Quarterly Earnings report, July 2012
- 127. Getting Geosocial
- 130. Image Source:“Three-quarters of smartphone owners use location-based services,” May 2012. Pew Internet & American Life Project.
- 134. Boston University
- 135. WKU2K15
- 136. ProTips: •What makes it so important to connect with the physical environment? •Build with that in mind. •Vendor partners are critical (e.g., foursquare and SCVNGR) •Educate early and often
- 137. QR Codes
- 138. Project Ingeborg
- 139. Ideas for QR Codes •Self-Guided Campus Walking Tour •Links to your social media presences in print materials •Scavenger Hunt •Surveys (keep them short!) •Links to office hours, contact info, social media presences at physical locations •Nutrition/Exercise Info at the Food Court
- 144. How social do you want to be? (cc) 2007 Flickr user Orin Zebest